Tech Talk With Adam Meixler

interlinkONE’s vast set of software and technical solutions are often subjected to rigorous and comprehensive security checks. Data safety is something we take very seriously around here, which is why we are upgrading our standards and protocols.

Adam Meixler, lead developer for interlinkONE, took some time to sit down with us to explain some of the updates, primarily a switch from an FTP (file transfer protocol) to an MFT, or a Managed File Transfer.

“The MFT server removes the need for firewall exceptions,” said Adam. “Customers can access their files from anywhere. We will eventually have a web browser where clients can easily access all of it. Security and accessibility are what this update is all about.”

Adam went on to explain that the FTP system was created in 1980, when the only people using the internet were professors and the like. The thought of malicious activity had not yet been born. Security was not nearly the priority it is today. There are newer protocols that allow for much more secure transfers of data.

Perhaps most interesting, however, is the concept of untethered security. Anyone can now access their FTP contents from anywhere, including mobile devices.

¬†Learn a little more about what interlinkONE’s software can do for your company.¬†

 

[VIDEO] John Foley, Jr. at Graph Expo: Content Anywhere

While at the 2012 Graph Expo conference in Chicago, our CEO John Foley, Jr. was quite a busy man.

He worked the booth, shared his book with service providers that are looking to grow their business, and he delivered multiple presentations.

Well, the great folks at WhatTheyThink have made it possible for us to re-visit one of the activities that John participated in at Graph Expo. They have posted the video of the presentation that John delivered inside the Canon booth.

Simply click on the image below to watch the video:

Watch the video today! John Foley, Jr.'s presentation at Graph Expo 2012 in the Canon Booth. The title was Content Anywhere: Implementing a Cross Media Strategy

The title of John’s presentation was Content Anywhere: Implementing a Cross Media Strategy.

John covered items such as:

  • Key Components of Multi-Channel Marketing
  • QR Code Best Practices
  • Mobile Marketing Strategies and Tactics
  • Utilizing Online Video
  • Web to Print and Variable Data Printing
  • And more!

Click here to watch the video of John’s presentation >>

If you would like to implement a cross-media strategy that will grow your business, please contact our team today!

 

The Very Unique Speed Chalk Artist at Graph Expo

Without a doubt, one of the most unique things that we saw at Graph Expo this year came courtesy of the folks at NAPL.

They commissioned the Speed Chalk Artist Shaun Hays to entertain and engage the crowds on the show floor throughout the entire conference.

The work he performed was amazing! There was a giant 20 x 20 drawing on the floor where attendees could get their picture taken.

But he also performed live speed chalk drawings at the NAPL booth.

Here’s a time-lapsed video of Shaun in action:

Big thanks to NAPL for bringing a lot of creativity to Graph Expo!

Thoughts on Graph Expo 2012 from John Foley, Jr.

Well, one of the biggest print industry events of the year has just come to a close.

Graph Expo 2012 was an extremely busy show for interlinkONE and Grow Socially… which is a very good thing! Our follow-up efforts will now kick into high gear.

However, it’s also important to reflect on some of the big shifts and changes that were apparent at this show.

Our CEO John Foley, Jr. had the chance to do that in this video from WhatTheyThink.

Click on the image below to watch the video:

John Foley, Jr.: WhatTheyThink video: His thoughts on Graph Expo 2012

In the video, John discusses items such as:

  • The “buzz” on the show floor
  • What Graph Expo will look like in the future
  • How important marketing is to the print industry
  • Growth opportunities for print service providers
  • And more!

Click here to watch the full video >>

P.S. For information on how you can succeed as the print industry continues to change, please take a look at John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.

Why Karen DeWolfe is Excited for Graph Expo

It’s almost hard to believe, but Graph Expo 2012 is right around the corner.

We have already started packing our bags for the big trip to Chicago, where we will be exhibiting from October 7th through the 10th. This year, we will be located at Booth 1071, within the Marketing Pavilion. If you’ll be attending the show, we’d love for you to visit our booth for a couple of reasons.

For one, we’d just like to say Hi! But there are lot more reasons that can actually help your business.

In this video, our VP of Sales Karen DeWolfe shares them:

We are absolutely thrilled to showcase some of our latest enhancements and features. This includes:

  • Triggered Event Marketing
  • Scheduled Email Functionality
  • Dynamic Landing Page Personalization
  • eCommerce Storefronts
  • Inventory Management
  • Mobile Websites and QR Codes
  • And more!

We hope to see you in Booth 1071 at Graph Expo soon!