The 2012 MFSA Mid-Winter Conference

MFSA Mid-Winter Conference 2012 Logo and Banner

From February 21st through the 24th, folks from both interlinkONE and Grow Socially will be attending the 2012 MFSA Mid-Winter Conference in Phoenix, Arizona.

What is the Mid-Winter Conference?

The Mailing and Fulfillment Services Association (MFSA) always brings together a great collection of folks at their events, including the annual Mid-Winter Conference. This year’s event promises to continue that trend. Folks from all aspects of the mailing and fulfillment industries will be there — including representatives from the USPS, owners of mail and fulfillment companies, hardware and software vendors, and people that run the day-to-day operation at their facilities.

Needless to say, we are quite excited about the opportunity to participate in this year’s Mid-Winter Conference.

If you will be attending, we looking forward to seeing you! Here are a few things that you may want to keep an eye on:

Presentation from John Foley, Jr.

On Thursday, February 23rd, our CEO John Foley, Jr. will deliver a presentation and moderate a star-studded panel. Their theme is “A New Path to Profit: Business Transformation a Multi-Channel World“.

This session will take place from 10:30am until Noon.

During those 90-minutes, John and the panelists will discuss the challenges that service providers may face as they seek to adapt in a multi-channel world! They will share strategies, plans, tips, technologies, and tools that they are using to help their business grow!

Launch of a Book for the Mailing and Fulfillment Industries!

The 2012 MFSA Mid-Winter Conference will be the official launching pad for our CEO John Foley, Jr.’s new book!

Titled “Business Transformation: A New Path to Profitability for the Mailing and Fulfillment Industries”, this book is packed with case studies and growth strategies that are specific to the mail and fulfillment services providers.

Make sure visit our table in the Vendor area to pick up your copy of this book!

Benefits of our Warehouse Management and Automation Software

Our VP of Sales Karen DeWolfe will be on hand throughout the conference. If you are looking for ways to streamline your warehouse and inventory operations, make sure to spend some time with her!

Karen will be able to provide you with an overview of the latest enhancements to our ilinkONE Version 8 software. Let her know which areas you are looking for help in — whether it’s related to online ordering, inventory management, order processing, pick tickets and packing slips, shipping or more — and she will show you how our solution can help!

Learn How to Make Money with Mobile

There is no doubt that mobile is having a dramatic impact on the way that people communicate and consume information.

We will demonstrate how solutions that incorporate QR Codes, mobile websites, and more can be used to increase the effectiveness of print, mail, and fulfillment.

Ideas to Help You Improve Your Marketing Efforts

There is no doubt that service providers face tremendous pressure today to remain relevant and grow their business.

One way that they can do this is by increasing the effectiveness of their own self-promotional efforts. Grow Socially’s Vice President Dena Woerner will be at the conference, and she’d love to chat about ways that you can grow your business through website improvements, SEO, and social media efforts.

See You There!

We hope to see you in Phoenix! MFSA Mid-Winter Conference, here we come!

Free Webinar: Making Money with Mobile

iFlyMobi Logo: Build mobile websites!

Can mobile marketing help you to grow your business? I’m happy to share the news that we’ll be answering that question during a free webinar. The theme will be “Making Money with Mobile”.

This webinar will take place on January 25th, 2012, from 2-3 PM Eastern Time.

We’ll be sharing information about mobile websites, QR Codes, and strategies for selling mobile solutions. Please join us! Simply fill out the form below to register:


4 Essential Steps to Sales Lead Follow-Up


When it comes to the worlds of sales and marketing, there are always items that we can look at to improve our effectiveness.

In marketing, it may may be that we want to increase brand awareness and acquire more leads. Or, it could be that we want to do a better job of attracting leads that are more highly qualified before they are handed off to the sales team.

But when it comes to Sales, one of the goals that should always be high on our priority list has to do with our follow-up process.

Here are four tips to help increase the effectiveness of your lead follow-up process:

  • Do your research: If we want a sales call to go smoothly and turn into a success, we must take the time to learn what we can about each lead before we call them. We don’t need to go overboard — but in today’s world, we can quickly find out key details about most of the people that we may be interacting with. We should look at the data on social networks and in our CRM system and marketing database. That data can help us to deliver a relevant and compelling message to each lead.
  • Be ready to get to the point: Are people busier than ever before? While I don’t know the answer to that, I do know that this is true: people have more communication and technology options at their fingertips than ever before! Thus, we must ensure that we can deliver our key message to people in a short period of time. Sales reps should have a catchy “elevator pitch” at the ready so they can quickly start the follow-up conversation and get it moving down the right path.
  • Recognize the difference between pushing and being too pushy: While sales does rely on doing what it takes to close deals, it is important not to come off as too aggressive or rude. Nowadays, people are quite apt to air their grievances or complaints about a company on their social networking profiles. If you are outsourcing your sales follow-up needs, or perhaps using someone with limited experience, help them to understand the consequences of their actions during the follow-up process. However, we must strike a balance. We need revenue too survive — and that doesn’t happen simply because we’re nice.  We need to find ways to ensure that our prospects understand the importance of looking at our products and/or services.
  • Be happy and passionate: People like interacting with someone that enjoys what they do. They also will be more willing to listen if they think you truly believe in the product or service that you are selling. The tone and content in our follow-up efforts can certainly leave a big impression on other people when they think about our brand.

These are just a few tips to help improve the sales lead follow-up process.

I hope that you find them helpful!

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How To Say Thank You To Your Customers All Year Long

Thank You

Yes, it's certainly the gift-giving season.

Companies across the world are putting forth the effort to send cards, cookie & candy baskets, flowers, and other items to express thanks and appreciation to their customers.

But to truly develop deeper relationships with people that we do business with, we must look beyond just special seasons to express our gratitude.

A loyal customer base is the lifeline of any company. If you want to show your appreciation for your customers all year round, think about implementing one or all of the following three ideas:

  1. Saying thank you to your customers throughout the year. And when you do, consider dropping a hand-written note into the mail. Nothing says “We value your business” more than a heartfelt sentiment.
  2. Gifts are a great way to communicate your thanks, especially to your most loyal customers. Candies, company-branded tokens, and gift cards are excellent gift choices. But to truly make an impact, send gifts when people aren't expecting them!
  3. Yes, we are saying “Thank you” because we mean it. But at the same time, we are also hoping that it helps to keep our company in front of the customer's mind. Coupons and incentives can keep loyal customers coming back while showing them you value their business.

These are just a few ideas to say Thank You throughout the year. If you have other ideas, I'd love to hear about them in the Comments section.

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Congrats to our Two SLMA Award Winners

Congratulations to John Foley and Karen Sheehey

After 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees) our very own CEO John Foley, Jr. and our VP of Sales Karen Sheehey DeWolfe both made the “Top 50 Most Influential People in Sales Lead Management” List.

Susan Campanale, VP of Marketing for the SLMA said, “These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation.”

Congratulations to both John and Karen!

The full list of 50 winners is available for viewing on the SLMA site. The SLMA served as the independent tabulator of votes and does not endorse the services of those listed. Voters were only allowed to vote for up to three people. Only SLMA members were allowed to nominate people to the nominees list. Non-members and members cast one ballot with up to three non-duplicated votes.