Well, one of the biggest print industry events of the year has just come to a close.
Graph Expo 2012 was an extremely busy show for interlinkONE and Grow Socially… which is a very good thing! Our follow-up efforts will now kick into high gear.
However, it’s also important to reflect on some of the big shifts and changes that were apparent at this show.
Our CEO John Foley, Jr. had the chance to do that in this video from WhatTheyThink.
Click on the image below to watch the video:
In the video, John discusses items such as:
- The “buzz” on the show floor
- What Graph Expo will look like in the future
- How important marketing is to the print industry
- Growth opportunities for print service providers
- And more!
Click here to watch the full video >>
P.S. For information on how you can succeed as the print industry continues to change, please take a look at John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.
The following is a Press Release regarding our show plans for the upcoming Labelexpo Americas conference in Chicago.
We hope to see you there!
Press Release Contents
interlinkONE and Grow Socially have announced that they will be exhibiting at the Labelexpo Americas conference in Chicago in Booth 3802.
The event, which is being held at the Donald E. Stephens Convention Center, will take place from September 11th through the 13th.
Labelexpo Americas is one of the largest events for the label, product decoration, web printing, and converting industries.
“We’re thrilled to be exhibiting at Labelexpo this year,” said John Foley Jr., CEO of interlinkONE and Grow Socially. “Printers in the label industry are looking to improve their own marketing efforts and to increase the value that they offer to their customers — and we have software and services to help them do just that.”
Visitors to Booth 3802 will have the chance to see and experience first-hand demonstrations of some of interlinkONE’s latest software enhancements and Grow Socially’s services. This includes:
- QR Code Creation and Tracking: Attendees will have the chance to learn how QR Codes can be used successfully to make labels and packaging interactive. Also, visitors to the booth will see how interlinkONE’s QR Code tracking software enables printers to easily demonstrate where in the world printed materials are being scanned.
- Mobile Website Creation and Hosting: Booth visitors will have the chance to test drive the iFlyMobi mobile website builder application. Jason Pinto, CMO of interlinkONE said “Mobile websites and landing pages are a natural extension of QR Code efforts — service providers that are looking for ways to make money on the growing mobile audience can do this easily by offering solutions that package QR Codes with the mobile website.”
- Website Design and Hosting: Attendees that are looking for ways to spruce up their current website need to go no further than Booth 3802! Grow Socially’s staff will be on hand to demonstrate the variety of packages and services that are offered to printers that need to improve their online marketing efforts.
Labelexpo America attendees will also have the chance to pick up free White Papers at Booth 3802, including the very popular “5 Ways Tag and Label Printing Companies Can Utilize Pinterest“.
Visit interlinkONE and Grow Socially in Booth 3802 to learn how your label printing company can grow its business today and into the future!
I am quite excited to share the news that I’ll be attending and speaking at Printlandia!
What is Printlandia? Well, it’s actually the name of this year’s PPI Regional Conference.
This conference is being held from September 14th through the 16th at the Embassy Suites in Downtown Portland, Oregon.
It is being promoted as a “a weekend of networking, education, inspiration & epic events around the future of print communications”… and after looking at the schedule and agenda, I absolutely agree that this conference will deliver on all of those fronts!
Here are the details of the presentations that I’ll be delivering:
Title: How Inbound Marketing Can Work For You
Description: No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. – inbound marketing tactics can help you to achieve your goals. During this presentation, I will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives. I will share best practices for improving your website design and your social media and SEO efforts.
Title: Make Money from Mobile
Description: Mobile technology is changing the way that people communicate and consume information. Devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. However, there are plenty of opportunities for print, mail, and fulfillment services providers to grow their business by incorporating mobile technology. During this presentation, I will share actionable solutions, case studies, and provide plenty of inspiration. I will discuss items such as QR Codes, Augmented Reality, Near Field Communication, mobile commerce, and more!
I am quite excited to be able to play a role in this great event!
There are a number of other tremendous speaker on the agenda, including Peter Muir, Joe Marin, and Gerry Michael.
I hope to see you at Printlandia as we navigate tomorrowland!
Click here for more information on this event >>
There is no doubt that in-plant printers face a number of unique circumstances and challenges when compared to commercial printers and quick printers.
But they also face many of the same challenges and questions.
These might include:
- How can they stay in front of their customers and prospects more?
- How can they capture the attention of their target audience?
- How can they create awareness about the variety of services that they can truly offer?
- How can they compellingly convince their customers why they should choose to work with them instead of competion?
One of the ways that I truly believe printers can deal with those challenges is through online marketing efforts, including social media.
Does that also apply to in-plant printers?
The answer is YES!
I recently had the chance to expound on that topic within the pages of In-Plant Graphics magazine.
Please click here to read the article from the August 2012 edition, entitled “Mastering Social Media”.
I am quite excited to share the news that our CEO John Foley, Jr. will be speaking at the Printing Survivor event for the 2nd year in a row!
Printing Survivor 2012, which is put on by Graphic Arts Magazine, will take place on Thursday, September 20, 2012.
This town-hall style event is designed to help printers get together, share their thoughts with each other, and gain valuable insight from industry leaders.
Or, as the official website of the event states: “Attendees will get practical, workable, no BS strategies from industry leaders who have not only weathered the economic storm, but are prospering.”
What John Will Discuss in his Presentation
John will be delivering a presentation entitled “Finding Success in a Multi-Channel World”.
During this presentation, John will provide an overview of how the world of marketing and communications is changing. But more importantly, he will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.
John will discuss how printers can find success in areas such as:
- Online Marketing
- One-to-One Marketing
- Email Marketing
- Social Media
- Mobile and Interactive Print (including QR Codes and mobile websites)
- And more!
All attendees will leave John’s presentation with actionable insight and ideas that they can use to grow their business.
In addition to John, there are a number of other great speakers that attendees will be able to learn from.
This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.
The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.
For more information and to register, visit the official Printing Survivor 2012 event here >>