Incorporating QR Codes into Packaging

I wanted to share a recent example of how HP used QR Codes to make packaging interactive.

HP hosted a Lunch & Learn event on a golf course in Washington (Our CEO John Foley, Jr. was one of the speakers that day). To help provide a memorable takeaway to attendees that also fit the show’s theme, HP produced and gave away a box of golf balls.

On the outside of the package, they also included a QR Code.

HP Incorporates QR Code into Packaging to Generate Leads

The QR Code directed the attendees, which were primarily print service providers, to a mobile website where they could answer a survey regarding Digital Press equipment. HP sales reps were notified via email whenever someone completed the survey and requested additional information.

If you would like to see more, we recorded a brief video that demonstrates how people were able to interact with this box. Enjoy!

The Integration of Graphics, Packaging, and Marketing

Clemson University Graphic Communications

Yes, it’s true…. I’m going back to school!

On March 29th, I have the opportunity to participate in the Bill Treadway Print Leadership Forum at Clemson University.

The theme of this year’s event is “Get The Big Picture–The Integration of Graphics, Packaging and Marketing“. During my presentation (from 2:10 PM until 3), I plan on demonstrating ways that students in the graphic communications field can best equip themselves to succeed in this industry.

One thing’s for sure — for print to continue to be a viable channel for marketers, it will need to be integrated with channels such as mobile and social media. Since a lot of the students at Clemson are probably very familiar with using those channels to communicate, I think that they will able to offer a tremendous amount of help to print service providers when they hit the workforce.

I look forward to seeing everyone at Clemson on the 29th!

If you’d like to connect before then, feel free to chat with me on Twitter!