Printers: Find Success in a Multi-Channel World

Graphic Arts Magazine is hosting the Printing Survivor 2012 event. Our CEO John Foley, Jr. will be speaking on the topic of Finding Success in a Multi-Channel World.

As the world of marketing and communications continues to adapt to a multi-channel, multi-device approach, print service providers have certainly found that the old way of doing business needs to updated.

This week, I will have the chance to share strategies, tactics, and ideas to help printers to that successfully!

Join Me at Printing Survivor 2012

On Thursday, September 2oth, I will be one of the speakers at the Printing Survivor 2012 event in Toronto.

This will be my second consecutive year at this event, which is hosted by Graphic Arts Magazine in Canada.

The title of my presentation this year is “Finding Success in a Multi-Channel World.

I will provide an overview of how the world of marketing and communications is changing. But more importantly, I will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.

Yes, I still believe in the power of print. But I will stress the importance of paying attention to areas such as:

  • Online Marketing
  • One-to-One Marketing
  • Email Marketing
  • Social Media
  • Mobile and Interactive Print (including QR Codes and mobile websites)
  • And more!

All attendees will leave my presentation with actionable insight and ideas that they can use to grow their business.

Additional Details

There are a number of other great speakers at this event that attendees will be able to learn from.

This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.

The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.

For more information, visit the official Printing Survivor 2012 event here >>

 

John Foley, Jr. Speaking at Printing Survivor 2012

Graphic Arts Magazine is hosting the Printing Survivor 2012 event. Our CEO John Foley, Jr. will be speaking on the topic of Finding Success in a Multi-Channel World.

I am quite excited to share the news that our CEO John Foley, Jr. will be speaking at the Printing Survivor event for the 2nd year in a row!

Printing Survivor 2012, which is put on by Graphic Arts Magazine, will take place on Thursday, September 20, 2012.

This town-hall style event is designed to help printers get together, share their thoughts with each other, and gain valuable insight from industry leaders.

Or, as the official website of the event states: “Attendees will get practical, workable, no BS strategies from industry leaders who have not only weathered the economic storm, but are prospering.

What John Will Discuss in his Presentation

John will be delivering a presentation entitled “Finding Success in a Multi-Channel World”.

During this presentation, John will provide an overview of how the world of marketing and communications is changing. But more importantly, he will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.

John will discuss how printers can find success in areas such as:

  • Online Marketing
  • One-to-One Marketing
  • Email Marketing
  • Social Media
  • Mobile and Interactive Print (including QR Codes and mobile websites)
  • And more!

All attendees will leave John’s presentation with actionable insight and ideas that they can use to grow their business.

Additional Details

In addition to John, there are a number of other great speakers that attendees will be able to learn from.

This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.

The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.

For more information and to register, visit the official Printing Survivor 2012 event here >>

Using Email to Increase Social Media Engagement

I’d like to thank Katie Sadlier for sharing the example below with me.

It highlights how one Credit Union is running a multi-channel campaign to connect with their audience.

In this example, they are using email as a way to encourage their customers to interact with the Credit Union’s Facebook page. They also make mention of a contest that they are running as well.

Here is a screenshot of the email:

Screenshot of a Credit Union's Email Promoting a Facebook contest

Of course, we must say that running a contest on Facebook requires some caution. They do offer some specific rules that have changed over the years regarding how contests can be run.

But no matter what, we think the inspiration here is clear: companies must use multiple channels to reach their audience today and to increase engagement on their social networking sites.

Does your marketing team face these challenges?

There is a great chart from eMarketer today that caught my attention.

It details the results of a survey that asked marketers what types of challenges they face when it comes to the data that they are collecting.

eMarketer: Survey Challenges Marketers Face When it comes to Big Data

In today’s multi-channel world, most companies are finding and storing more data than ever before about their prospects and customers.

But if they are not properly using that data, or if that data is making it harder for them to achieve key business objectives, then that is a big problem.

Why Companies Are Struggling With Data

One reason that many companies are running into those top 3 challenges — having trouble measuring ROI and sharing data across and organization, not using it to effectively personalize communications, and not being able to link data to individual customers — is because their marketing efforts are not integrated. They may be using separate point solutions for each of their marketing channels…. one soution to send emails, one to create personalized URLs, one to manage collateral and digital assets, one to collect leads from the website, one to collect survey responses, etc.

With that type of approach, marketers are stuck with multiple databases that may not talk to another , which prevents them from having a holistic view of their customers and prospects.

In today’s world, that circumstance can doom many marketers. If the effectiveness of their marketing efforts decreases, or if they can’t prove what’s working, then their job tenure may be cut shorter than ever before.

The Solution to Handling Big Data Problems

However, that does not have to be the case.

Marketers can adjust their strategies to take an integrated approach.

Our CEO John Foley, Jr. wrote this White Paper to help companies find the best ways to do that.

Also, they can also make changes in the technology that they use. They can break down their silo-ed approach, and start using solutions that ensure their activities and results are running through a central database.

When those things happen, then the available data can truly be put to use. And both marketers and consumers will benefit greatly!

Would you like to start walking down that path? If so, I’d love for you to take a moment to register for a demo of interlinkONE’s marketing solutions

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Telling Your Story with a Multi-Channel Approach: Content Marketing World 2012

Content Marketing World Speaker Badge: Our CEO John Foley, Jr. is speaking at this event on the subject of multi-channel marketing.I’m quite excited to share news that I’ll be speaking at Content Marketing World 2012! Here is an article that I’ve written to tease my presentation.

I love marketing.

As a result, I often get excited about new channels and technologies that appear. Over the past few years, this has included such things as QR Codes, Near Field Communication (NFC), and of course various social networks. Perhaps you also have the tendency to get excited about new channels and opportunities that arise!

However, one of the biggest things that I’ve learned throughout my business career has been this — you can never rely solely on one channel to get the job done! No matter how buzz a channel or technology may come up, the best way to effectively reach your audience is through an integrated, multi-channel effort.

In today’s world, it may seem harder than ever to stand out and get noticed. But during my presentation at Content Marketing World, titled “Expand the Reach of Your Story with Multi-Channel Marketing”, I will demonstrate how you can effectively use a mix of traditional and newer marketing channels to tell your brand’s story more effectively than ever before!

I hope to see you there!

In the meantime, I’d love to connect with you on Twitter, Facebook, LinkedIn, Google+, or Pinterest!