Has your business joined the mobile revolution?
With insights specialist Nielsen pointing out that people spend more hours per week accessing the internet by smartphone than by PC, it’s clear that your customers are getting more mobile. That means that your business needs to get more mobile too.
What are some of the ways your business can join the revolution and stay competitive in our increasingly mobile world?
Here are five places to start:
Use Mobile and Multi-Channel Marketing
If your customers are getting increasingly mobile, it makes sense to reach them in a mobile friendly way. Build your marketing strategy around the mobile revolution and you’ll keep your business at your customers’ fingertips – literally.
Mobile marketing can include using mobile friendly vehicles such as social media or apps (more on those in a moment), and can also include text message marketing or QR codes.
Multi-channel marketing can help you make the most of mobile.
For example, if you have printed material, include a QR code that links to a mobile-friendly site. Or use your social media profiles to promote your SMS marketing list.
Make Sure Your Site Is Mobile Friendly
Making sure your site is mobile friendly is vital.
If your website is hard to navigate, or doesn’t display properly on a mobile device, you risk losing customers. They’ll go to a site that suits their browsing device of choice, and you’ll lose the sale.
The article “5 Ways Small Business Owners Can Join the Mobile Revolution” suggests accessing your site on a mobile device so you can see for yourself how easy it is to navigate.
Leave no stone unturned – every aspect of your site should be as user friendly on mobile as it is anywhere else.
Build or Buy an App
Apps are popular with consumers.
Your customers are already accessing their favorite businesses and brands using mobile apps – it’s time to make sure they can access yours.
Apps place your business front and center stage, keeping your business at the forefront of your customers’ minds. They provide a quick and easy way to connect with your business at the touch of a screen.
The key to success with apps is to ensure they offer your customers real value.
Ask yourself what they will get from using your app? What makes it preferable to using your mobile site?
Use Mobile for Exclusive Offers
If you want to boost customer engagement with your mobile marketing, give them a reason to go mobile with you.
Try offering exclusive offers to mobile subscribers, such as time limited deals, free gifts, or entry into a sweepstake. Offering incentives will keep customers engaged with your mobile campaigns.
You can also use a mobile app to send customers money off coupons or exclusive deals, encouraging them to download and use your app.
Embrace Social Media
Social media is a mobile-friendly medium that is quick and easy to browse on the go. That makes it a vital part of any mobile strategy.
Keep your social media profiles interesting with well thought out content, offers, and opportunities for customers to engage with you.
Join in the conversation and make social media a place to build a rapport with your brand, whether at home, at work or on the go.
Use social media to promote your mobile subscriber list, and alert your mobile subscribers to exciting social media content to encourage customers to follow, like, share and subscribe.
Joining the mobile revolution keeps your business competitive and ensures you can reach your customers wherever they are.
Photo credit: Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net
About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to use mobile to benefit your business.
There’s no better way to grab the attention of the mobile masses than with a little humor.
Text marketing sprinkled with humor will set your campaigning apart from the competition for a number of reasons.
With tickling text messages in mind, here are a few benefits of using humor in your text marketing:
Top Companies Getting Mobile Laughs
With more than 2 billion mobile users and growing, there’s no better time than now to turn your next text marketing campaign into a mobile standup routine.
Okay, you don’t have to have your audience rolling in their seats, but a little humor does go a long way.
Just take it from these funny mobile campaigns….
- Funny and Fake – Bradesco, a Brazilian car insurance company got their mobile followers laughing by sharing a picture of a shiny new car with them. When recipients swiped the image, the car crashed into the side of their smartphone screens followed by the message, “Unexpected events happen, so you better have insurance”.
- Complete the Ad – Axe Body Spray sent texts out to their subscribers that linked to an image of a supermodel taking off her jacket. The image was followed by a message prompting recipients to text a certain code after 9pm to complete the ad. Thousands of guys did only to receive a message stating they have dirty minds and therefore need Axe.
- Happier Hour – Taco Bell marketed a funny take on Happy Hour by sending out a text to followers encouraging them to participate in Happier Hour. What’s happier hour? A reminder to meet up at Taco Bell after work for tacos of course.
Sure, the text marketing campaigns above are funny, but what exactly are the benefits of a humorous campaign?
The article “Stop Me If You’ve Heard This One: Using Humor in Text Marketing” mentions keeping funny campaigns short and clean. This is all part of creating a text marketing campaign that’s memorable.
When you go the funny route, you’re setting yourself apart from the competition, which will make customers remember what you have to say.
A humorous text doesn’t have to be over the top to be funny, but it does have to be clever or at least have a punch line.
The Funnier, The More Shareable
When you unleash a text campaign that’s truly funny, it practically markets itself.
Well, when people find something funny, it’s their natural inclination to share it with friends and family.
Whether you text a clever ad that turns out to be something hilariously unexpected or you link to a funny video, being funny will increase the chances of word of mouth advertising, which is hugely beneficial.
Opening a line of communication between your business and potential customers is the key to marketing success.
With a little humor in your text marketing campaigns, you’ll make your business more approachable. When your business is approachable, it makes customers more willing to reach out and communicate.
If you have a funny bone, share it by turning your text marketing into a mobile laugh factory.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and technology.
Recently, I was interviewed by Boston based Semper, LLC for a case study in their TechCreative series. The case study, titled “With A Recognized Social Media Leader At Its Helm, A Marketing Solutions Provider Helps Clients Reach Mobile Customers” really focuses on the combination of two of my passions; technology and marketing.
It was an honor to share both my story, as well as the history of interlinkONE, my marketing services company Grow Socially, and interlinkONE’s QR Code generation and tracking application, QReateandTrack.com with them. They did a wonderful job with the case study, and I am very excited for everyone to have the chance to read it now that it has been published.
I invite you to read the case study, and please leave comments or share this post throughout your social media channels.
Thank you for your continued support, and thanks to Semper, LLC for showcasing both my and interlinkONE’s achievements in marketing and mobile.
Mobile marketing has emerged as one of the driving forces in today’s advertising venues.
More people are connected to the internet, each other, and to companies through mobile means than ever before. Smart phones, tablets, and mobile enabled e-readers have become the new standard of connection.
Mobile marketing reaches even more people than other internet based advertising due to the ways advertisements are shared. Most ad-blocking software is designed for computers, not mobile platforms. This gives mobile marketing an edge.
SMS marketing or text message marketing can be a big turn off.
When people receive ‘cold’ texts they are likely to delete the message instead of following a link. Much like telemarketing phone calls, unsolicited text messages are annoying. If you plan to use text messaging in your marketing campaigns, allow people to choose to receive the texts.
Click on the image to see how one of our newest clients transformed themselves into a marketing service provider.
On your company’s website give people a reason to opt-in to text marketing messages. Every message needs some sort of enticement for customers to click links or ask for more information. Messages that have no value to your customer will likely be ignored.
Another important aspect to text marketing is to limit the number of messages sent per month.
You can allow customers to choose how many messages they want to receive based on a number per week, month, or based on sales. Even the happiest customer can get tired of messages. Too many messages will end up seen as spam, much like unsolicited email.
When you allow people to opt-in to your text marketing they need to be aware of how many messages you will be sending.
Be careful to fully disclose what type of messages will be sent. When your customers opt-in they could choose plain text or HTML/image texts. Some phones are able to handle image heavy messages, though this could hurt the data plans for some customers. Opting in to graphics texts needs to have an explanation of data usage.
To avoid problems it may be advisable to only send text SMS. A double opt-in is advisable to ensure your customers really want to receive messages and cannot report your company for spam.
As with email, you should keep an eye on the results of campaigns.
If a mobile marketing strategy seems to be going downhill or isn’t generating any response, it might be time to change tactics. Mobile ads are not limited to text message marketing. You can also think about mobile ads on websites through Google Adwords, ads in mobile games, and on mobile websites.
There’s an avenue for every creative marketer. Mobile advertising isn’t as expensive as some advertising campaigns and has a high rate of return thanks to the ease of implementation.
If your company offers a service no one else does you might think about creating a mobile app that customers can use at any time.
Apps are a hugely popular method of marketing that is only now being fully realized.
So, have you had good results to date when it comes to mobile marketing?
About the Author: Tina Samuels writes on social media, mobile marketing, and business individuals like Steve Wynn.
Do you have what it takes to be a mobile marketing legend? You don’t need an advanced degree or specialized training. In order to be destined for mobile marketing greateness, you just need to keep your head in the mobile marketing game. Here are 4 questions you must ask yourself to fulfill your destiny!
1. Do You Stay On Top Of The Latest News?
Do you read articles and watch videos to find out how other companies are tackling the technology? How mobile marketing is evolving? IF you’re not keeping tabs on it, there is no way you can know if you’re going in the right direction.
2. Have You Created A Support Network?
You don’t have to do everything from scratch. This isn’t Homemade Mobile Marketing 101. A support network is a great way to keep your finger on the pulse of the latest and greatest without having to learn everything yourself. Sites like iFlyMobi and Qreate & Track provide that kind of support.
3. Do You Utilize Location-Based Applications?
Business that understand the need to exploit the inherent features of mobile devices understand that using location based apps is a complete no-brainer when it comes to mobile marketing. Anything from a mobile friendly site that can provide directions from the user’s location to your business, to ads that pinpoint users who are local to entice them with a discount is a smart (and imperative to ultimate greatness) aspect of mobile marketing efforts.
4. Are You Embracing Consistency?
Consistency is key – not only in branding, but also in timeliness. You want to make sure you show “who” your company is and not create some new identity through mobile marketing. You also don’t want to over-do it and be in your audience’s face 24/7.
Ask yourself these four questions next time you evaluate your mobile marketing. But if you have more questions – I know the place to get them answered.