interlinkONE CEO and President, John Foley, Jr., to Deliver Keynote Luncheon at the 2015 IPMA Conference
(Wilmington, MA) – John Foley, Jr., CEO and President of interlinkONE, will deliver the first keynote luncheon at this year’s IPMA Conference on Monday, June 15th at 12:00 pm.
John’s keynote luncheon, “Business Transformation: A New Path to Profitability for In-Plant Facilities,” will explore the severe threat of outsourcing that every In-Plant faces as the print, mailing, and fulfillment industries continue to change and budget cuts become more and more common.
“John has always been at the forefront of our industry. I can’t wait to share with you what I’ve felt and known for years. I secretly call him the man that invented QR codes. John is how I was first introduced to QR codes and from there they were everywhere within the next few years. Fast forward a few more years later and he’s earning the recognition as one of Forbes’ top 50 CMOs on social media,” says Carma Goin, IPMA’s Executive Director. “John is always ahead of the game. He gets excited about helping organizations be successful and is willing to share his knowledge and enthusiasm with you. You can’t help but get excited yourself. I’m sure you will enjoy what he has to say about business transformation and get excited about your transformation.”
For In-Plants looking to add value to their parent organizations, this keynote will address the new rules for marketing your In-Plant, how to adapt your In-Plant to current industry practices, and how to incorporate new offerings based on demand to your In-Plant. As John Foley, Jr., states, “when it comes down to it, there’s nothing more vital to your In-Plant’s success than learning how to market your In-Plant services internally and becoming responsive to your customers’ changing needs. So, if you’re ready to add value and increase profitability, it’s time to take the leap and embrace business transformation.”
Don’t miss out on John’s keynote luncheon and the 2015 IPMA Conference. Click here to register.
Event: 2015 IPMA Conference: SPLASH OF COLOR Date: Sunday, June 14 – Thursday, June 18 Location: Caribe Royale Hotel & Convention Center, Orlando, FL
A Special Message from John
John Foley, Jr. is the CEO and President of software and marketing solution company, interlinkONE, and author of the industry acclaimed series, Business Transformation, including his latest release, Business Transformation: A New Path to Profitability for In-Plant Facilities which will be debuted at the IPMA conference. A world renowned speaker, John is recognized as a thought leader in the areas of marketing, technology development, and business transformation. With a strong background and history in print and direct marketing, John has the experience and knowledge to help In-Plants transform their businesses to meet the challenges faced by in-house print, mail, and marketing facilities on a daily basis. John Foley, Jr. is educational and engaging, leaving audiences inspired and informed. For interview requests, sales questions, or other needs, please use the media contact listed below.
interlinkONE and Grow Socially CEO/CMO, John Foley, Jr., to Deliver Keynote Address at the 2015 NEDMA Annual Conference
(Wilmington, MA, April 16, 2015) – John Foley, Jr., CEO/CMO of interlinkONE and Grow Socially and Forbes’ 15th most influential Chief Marketing Officer on social media, will deliver the keynote address at this year’s New England Direct Marketing Association (NEDMA) Annual Conference on Wednesday, May 27th at 8:30 am.
John’s keynote address, “Once Upon a Time: Using an Ancient Skill to Find Success in a Modern World,” will explore how organizations can increase sales and engage their target audience by using the ancient skill of storytelling.
“We’re honored to have John Foley keynote because he is an incredibly influential integrated marketing thought leader, spanning mobile, digital, and direct mail,” says Beth Drysdale, NEDMA’s Managing Director. “His knowledge, case studies, and engaging style will provide relevant, valuable takeaways for our audience and set the tone for our event, which is all about integrated marketing and helping people become better marketers.”
“The interlinkONE and Grow Socially teams have thoroughly enjoyed being a part of the Annual Conference in the past and have learned a great deal from attending, and this year I am honored to be able to deliver the keynote to the NEDMA audience,” says John Foley, Jr.
For organizations of all sizes looking to create a lasting impression with their audience, this keynote will address how to use the art of storytelling to engage with their target audience and find success in the modern world. As John Foley, Jr., states, “when it comes down to it, there’s nothing our brains crave more than a well-crafted, captivating story. So, if you’re ready to increase sales and engage your listeners, it’s time to forgo some of the data and start using storytelling to make a personal connection with your clients and donors.”
Don’t miss out on John’s keynote address and the NEDMA Annual Conference. Click here to register.
Event: NEDMA Annual Conference: It’s All Direct! Date: Wednesday, May 27 – 8:30am – 4:30pm Location: Bentley University, Waltham, MA
John Foley, Jr. is the CEO and CMO of interlinkONE and Grow Socially. As a world renowned speaker, John is recognized as a thought leader in the areas of marketing, strategy, and organization transformation. With a strong background and history in direct marketing, John has the experience and knowledge to help businesses meet today’s challenges. For interview requests, sales questions, or other needs, please use the media contact listed below.
Taking stock of your fulfillment company is an important part of achieving and maintaining success. You rely on your fulfillment company to fill orders, and to do so with a high degree of speed and accuracy. Even if things seem to be going well, it’s always a good idea to take some time to assess your fulfillment company and make certain that it’s the right “fit” for your needs.
Head Back to School
Well, not really. But if you remember back to business classes, your instructor likely had you do at least one quasi-SWOT analysis. Need a refresher? SWOT stands for Strengths, Weaknesses, Threats and Opportunities. And a great way to evaluate your fulfillment company would be to look at the strengths and weaknesses. We’ll call it a SW analysis.
Working on an in-depth SW analysis of your fulfillment company requires you to dig deep. This isn’t the time for listing superficial issues or problems. This is when you really get to the nitty-gritty of what’s working and what’s not. What strengths your fulfillment company consistently displays, such as efficiencies within their systems and what weaknesses (such as order inaccuracies) have popped up on your radar.
Don’t forget to do some basic research. Things may have easily changed over the time you have been working with your fulfillment company. Look for customer testimonials. Search for reviews or forum threads that may dish on your fulfillment company. If a former customer is not happy, you may want to know why, so that you can try to prevent any similar issues occurring for you.
If you have never physically evaluated the facility, or it’s been a long time, then you should take a tour. This isn’t time for a white glove test. It’s not about being squeaky clean, but you most definitely want an orderly and organized warehouse for your materials. You want to know that it’s OSHA compliant. That safety is taken seriously and policies are in place. You also want a secure location and a warehouse that has security in place to deter theft. You want to know what your fulfillment company is doing to protect your inventory.
Check the Data
You should have metrics in place. If you don’t, you need to put them in place now, though it’s hard to make a true assessment of how things are going if you haven’t been tracking anything.
Look at costs. Have any costs been reduced since working with your fulfillment company? Is your fulfillment company working towards reducing costs? Have they identified ways to reduce costs and made it clear to you what needs to happen in order to achieve those numbers?
Your fulfillment company should have a clear organizational structure and should be set up to optimize the ROI on everything from employees to inventory to fulfillment software.
Here are some measurements and information you should ask your fulfillment company for:
Delivery / distribution speed (broken down at points such as picking, packing, shipping)
Number of errors per day (in order fulfillment process)
Length of time inventory sits
How often inventory is tracked / updated
Who is accountable for data, and how is accuracy of data confirmed
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Would You Like Fries With That?
Everyone knows that fast food chains are notorious for upselling when a customer places a food order. Sure, you were only there to pick up a soda, but those fries sound pretty tasty. And hey, it’s easy to say “Yes.” The point is, your fulfillment company should have value-added services they can offer you. And they should make you aware of them, whether you need them or not.
Imagine working with your fulfillment center for a couple of years and not knowing that they have additional services that would have made your working relationship easier or more advantageous for you. Something like this would make you question whether your fulfillment company has your best interests in mind. They should always be thinking about ways to make your working relationship better and more advantageous on both ends. And leaving out important information like other services they could offer you is a huge oversight.
Pull Out a Scorecard
Scoring your fulfillment company may sound hokey, but it’s not. When you assess your fulfillment company and look over the strength and weaknesses of that company, keep score. It can be as simple as a range of 1-10, and then developing 5 to 10 key components of your relationship and their ability to provide accurate and on-time fulfillment. As you score each component, you may have a little light bulb going off over your head. Maybe things haven’t been going as smoothly as you thought. Or maybe things aren’t as bad as you imagined. It’s easy for one or two situations (especially bad ones) to really cloud your vision.
At the very least, you should score your fulfillment company in the areas of customer service, inventory management and tracking, warehousing and shipping. But you may want to drill it down to more specific components in order to better see where the issues (if any) are.
Keeping score and then coming up with the overall tally can paint the big picture for you. If your fulfillment company is hitting mid-range scores on every key component then you really need to decide if mediocre work is going to cut it. In fact, as you create your scorecard, you should determine an overall score that will mean it’s time for some major changes, time for a meeting of the minds or time for a big high five for all involved. In the end you want to feel 100% confident that you are getting what you are paying for and that you’re not paying for more than you actually need.
Mobile marketing has emerged as one of the driving forces in today’s advertising venues.
More people are connected to the internet, each other, and to companies through mobile means than ever before. Smart phones, tablets, and mobile enabled e-readers have become the new standard of connection.
Mobile marketing reaches even more people than other internet based advertising due to the ways advertisements are shared. Most ad-blocking software is designed for computers, not mobile platforms. This gives mobile marketing an edge.
SMS marketing or text message marketing can be a big turn off.
When people receive ‘cold’ texts they are likely to delete the message instead of following a link. Much like telemarketing phone calls, unsolicited text messages are annoying. If you plan to use text messaging in your marketing campaigns, allow people to choose to receive the texts.
Click on the image to see how one of our newest clients transformed themselves into a marketing service provider.
On your company’s website give people a reason to opt-in to text marketing messages. Every message needs some sort of enticement for customers to click links or ask for more information. Messages that have no value to your customer will likely be ignored.
Another important aspect to text marketing is to limit the number of messages sent per month.
You can allow customers to choose how many messages they want to receive based on a number per week, month, or based on sales. Even the happiest customer can get tired of messages. Too many messages will end up seen as spam, much like unsolicited email.
When you allow people to opt-in to your text marketing they need to be aware of how many messages you will be sending.
Be careful to fully disclose what type of messages will be sent. When your customers opt-in they could choose plain text or HTML/image texts. Some phones are able to handle image heavy messages, though this could hurt the data plans for some customers. Opting in to graphics texts needs to have an explanation of data usage.
To avoid problems it may be advisable to only send text SMS. A double opt-in is advisable to ensure your customers really want to receive messages and cannot report your company for spam.
As with email, you should keep an eye on the results of campaigns.
If a mobile marketing strategy seems to be going downhill or isn’t generating any response, it might be time to change tactics. Mobile ads are not limited to text message marketing. You can also think about mobile ads on websites through Google Adwords, ads in mobile games, and on mobile websites.
There’s an avenue for every creative marketer. Mobile advertising isn’t as expensive as some advertising campaigns and has a high rate of return thanks to the ease of implementation.
If your company offers a service no one else does you might think about creating a mobile app that customers can use at any time.
Apps are a hugely popular method of marketing that is only now being fully realized.
So, have you had good results to date when it comes to mobile marketing?
About the Author: Tina Samuels writes on social media, mobile marketing, and business individuals like Steve Wynn.
In business, as we strive for success, we are looking for a rhythm. Rhythm is defined as a movement with a pattern or uniform beat, a patterned repetition. Find the right rhythm and your business will operate smoothly.
When you hear a good song, you probably start tapping your toes, or drumming your fingers on something. You may not even know you’re doing it. We just enjoy the music and do whatever it is we are doing.
E-fulfillment for your marketing materials can be like that. Everything is in rhythm. Working effortlessly to promote your business. When e-fulfillment is working correctly, it establishes a connection between your business and the recipient. The recipient is experiencing firsthand your ability to provide a certain level of speed, performance and accuracy.
E-fulfillment can also display your expertise. Good, informative materials are what your typical audience expects. Let’s face it, it’s easy to access loads of information with the Internet at our fingertips. It’s like finding music on the radio. There are tons of stations to choose from. Your audience can stop at any channel and start to tap their toes. The idea is for them to choose you. So e-fulfillment that shows off your awesome amount of knowledge and is a benefit to the audience will make them stop, tap their toes and hum along.
Likewise, e-fulfillment that doesn’t produce – in terms of speed, accuracy or good content – will cause your audience to wince and turn to another station. And you don’t want to cause your audience to wince.
You want to be music to your audience’s ears. And e-fulfillment of your marketing collateral can make your heart sing, as it can for your audience. They will like what you’re putting out, and will want to make that connection with you.