WILMINGTON, Mass. – (June 15, 2016) interlinkONE, Inc. is excited to announce that company President and CEO/CMO John Foley, Jr. will be moderating at the 2016 In-Plant Printing and Mailing Association (IPMA) Annual Conference in Denver, Colorado on Thursday, June 23, 2016, at noon. MST.
Foley, a valued partner of IPMA, will lead a one-of-a-kind interactive session that will help attendees get to the bottom of prominent industry issues. He will be accompanied by several of his peers from organizations including Canon, Duplo, Ricoh, and Xerox. During the session, they will use their years of insider knowledge to address major topics and trends faced by professionals in the in-plant community. This stimulating, engaging and valuable session is a “can’t miss” opportunity for in-plant professionals to learn from some of today’s leading industry experts in an incomparable environment.
“I’m very grateful for being invited back to moderate at the IPMA Annual Conference this year. For two decades now, I have successfully helped numerous in-plants transform their facilities to offer a variety of services and get them on track towards long-term efficiency. During the panel, ultimately, I hope to inspire other in-plant facilities to do the same,” said Foley.
With a proven track record of success in print and direct marketing, Foley has the experience and expertise to help in-plants transform their businesses in order to master the ever-changing role of in-house print, mail, and marketing facilities. His sessions have been noted as educational and engaging, always leaving audiences inspired and informed. He is also a distinguished author of multiple industry-acclaimed books including his latest release Business Transformation: A New Path to Profitability for In-Plant Facilities from his Business Transformation series. A world renowned speaker, he is recognized as a thought leader in the areas of marketing, technology development, and business transformation.
“John’s skill and passion for transforming in-plant facilities are undoubtedly a driving force behind the achievements of the industry, and I am confident that he will only continue to move the future of the industry forward, which is why it is so important to us to have him moderating at the conference. He is unfailingly enthusiastic and highly informative due to his extensive industry knowledge, we know he will enlighten our members and lead them to their “ah-ha” moment,” said Carma Goin, executive director of IPMA.
Celebrating its 20th year in business, interlinkONE provides an assortment of innovative software and marketing solutions including ilinkONEpro, a distributed sales and marketing automation platform. ilinkONEpro is a multi-tenant, multi-user application that encompasses everything from running complete marketing campaigns to tracking inventory, managing warehouses and fulfilling both electronic and hard copy orders. With this software, users are able to automate business processes that allow companies to reduce overhead costs and operate more efficiently. This complex customer communications management software has helped countless in-plants who offer a wide variety of services.
Vice President, Marketing
interlinkONE CEO and President, John Foley, Jr., to Deliver Keynote Luncheon at the 2015 IPMA Conference
(Wilmington, MA) – John Foley, Jr., CEO and President of interlinkONE, will deliver the first keynote luncheon at this year’s IPMA Conference on Monday, June 15th at 12:00 pm.
John’s keynote luncheon, “Business Transformation: A New Path to Profitability for In-Plant Facilities,” will explore the severe threat of outsourcing that every In-Plant faces as the print, mailing, and fulfillment industries continue to change and budget cuts become more and more common.
“John has always been at the forefront of our industry. I can’t wait to share with you what I’ve felt and known for years. I secretly call him the man that invented QR codes. John is how I was first introduced to QR codes and from there they were everywhere within the next few years. Fast forward a few more years later and he’s earning the recognition as one of Forbes’ top 50 CMOs on social media,” says Carma Goin, IPMA’s Executive Director. “John is always ahead of the game. He gets excited about helping organizations be successful and is willing to share his knowledge and enthusiasm with you. You can’t help but get excited yourself. I’m sure you will enjoy what he has to say about business transformation and get excited about your transformation.”
For In-Plants looking to add value to their parent organizations, this keynote will address the new rules for marketing your In-Plant, how to adapt your In-Plant to current industry practices, and how to incorporate new offerings based on demand to your In-Plant. As John Foley, Jr., states, “when it comes down to it, there’s nothing more vital to your In-Plant’s success than learning how to market your In-Plant services internally and becoming responsive to your customers’ changing needs. So, if you’re ready to add value and increase profitability, it’s time to take the leap and embrace business transformation.”
Don’t miss out on John’s keynote luncheon and the 2015 IPMA Conference. Click here to register.
Event: 2015 IPMA Conference: SPLASH OF COLOR Date: Sunday, June 14 – Thursday, June 18 Location: Caribe Royale Hotel & Convention Center, Orlando, FL
A Special Message from John
John Foley, Jr. is the CEO and President of software and marketing solution company, interlinkONE, and author of the industry acclaimed series, Business Transformation, including his latest release, Business Transformation: A New Path to Profitability for In-Plant Facilities which will be debuted at the IPMA conference. A world renowned speaker, John is recognized as a thought leader in the areas of marketing, technology development, and business transformation. With a strong background and history in print and direct marketing, John has the experience and knowledge to help In-Plants transform their businesses to meet the challenges faced by in-house print, mail, and marketing facilities on a daily basis. John Foley, Jr. is educational and engaging, leaving audiences inspired and informed. For interview requests, sales questions, or other needs, please use the media contact listed below.
interlinkONE and Grow Socially CEO/CMO, John Foley, Jr., to Deliver Keynote Address at the 2015 NEDMA Annual Conference
(Wilmington, MA, April 16, 2015) – John Foley, Jr., CEO/CMO of interlinkONE and Grow Socially and Forbes’ 15th most influential Chief Marketing Officer on social media, will deliver the keynote address at this year’s New England Direct Marketing Association (NEDMA) Annual Conference on Wednesday, May 27th at 8:30 am.
John’s keynote address, “Once Upon a Time: Using an Ancient Skill to Find Success in a Modern World,” will explore how organizations can increase sales and engage their target audience by using the ancient skill of storytelling.
“We’re honored to have John Foley keynote because he is an incredibly influential integrated marketing thought leader, spanning mobile, digital, and direct mail,” says Beth Drysdale, NEDMA’s Managing Director. “His knowledge, case studies, and engaging style will provide relevant, valuable takeaways for our audience and set the tone for our event, which is all about integrated marketing and helping people become better marketers.”
“The interlinkONE and Grow Socially teams have thoroughly enjoyed being a part of the Annual Conference in the past and have learned a great deal from attending, and this year I am honored to be able to deliver the keynote to the NEDMA audience,” says John Foley, Jr.
For organizations of all sizes looking to create a lasting impression with their audience, this keynote will address how to use the art of storytelling to engage with their target audience and find success in the modern world. As John Foley, Jr., states, “when it comes down to it, there’s nothing our brains crave more than a well-crafted, captivating story. So, if you’re ready to increase sales and engage your listeners, it’s time to forgo some of the data and start using storytelling to make a personal connection with your clients and donors.”
Don’t miss out on John’s keynote address and the NEDMA Annual Conference. Click here to register.
Event: NEDMA Annual Conference: It’s All Direct! Date: Wednesday, May 27 – 8:30am – 4:30pm Location: Bentley University, Waltham, MA
John Foley, Jr. is the CEO and CMO of interlinkONE and Grow Socially. As a world renowned speaker, John is recognized as a thought leader in the areas of marketing, strategy, and organization transformation. With a strong background and history in direct marketing, John has the experience and knowledge to help businesses meet today’s challenges. For interview requests, sales questions, or other needs, please use the media contact listed below.
Spring is the perfect time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, decluttered or re-vamped. (Of course, scheduling something like this once a year, no matter what time of the year, can be a great thing). By springtime, all those resolutions you made at New Year’s have either started their implementation or have possibly been forgotten.
Here Is Your Marketing Spring Cleaning Checklist:
– Dump The Old Stuff
Time to look at your materials, both online and offline. Anything that is old and out of date needs to go. If the material has some merit, then put it to the side and use it to repurpose later (after your spring cleaning efforts are done). But you may be surprised to find old brochures with incorrect contact information. Or web pages that show pictures and details of employees who no longer work for the company. Things like this make it appear as if you don’t pay attention to detail. So it’s imperative that you dump the old and make way for the new.
– Scrub Your Social Presence
Spruce up your avatars and cover photos. Make sure all the contact information and other details are current. Then look at the past year’s updates. Determine what the “hits” were and what the “misses” with your audience were. Focus on the content that resonates and as you go over your editorial calendar for the year, make sure you are concentrating on the content that clicks.
– Missing Anything?
While you’re working your social media profiles, make sure that you’re not missing another social media platform that would fit in with your goals and your audience. There are many, many social media options out there, and new ones popping up all the time. You don’t want to miss out on an opportunity to connect with your audience. And thankfully, it’s not like you have to take on additional work beyond setting up your profile. There are services available that allow you to synchronize your tweets, posts and updates so that everything can be scheduled out. (There are also companies who can do it all for you – like Grow Socially – which makes it easy to stay on top of it all and reach your audience.)
– Time It Right
Content is important, but did you know timing is crucial as well? Pull out that editorial calendar again and look at what you have scheduled. Is it too little, too spaced out? Is it too much, information overload? You want to find the sweet spot of staying in front of your audience and being an informational resource, but not being the annoying know-it-all pest.
– Check The Search Results
Google is constantly tweaking the way it ranks pages. You should never get complacent about how your business is pulling up on searches. You want to see what’s ranking high and what’s not and figure out the “why” of both.
– Do A Little Redecorating
Maybe your website can change up from a 2-column to a 3-column. Maybe some of your online materials are due for a bit of a spruce-up. Taking some time for Marketing Spring Cleaning can help ensure your company stays on track and looks its best. It’s easy to let some of the little things slide, but you want to show your audience that you place high importance on even the smallest of details. A little cleaning goes a long way!
Selling marketing services may seem like one of those “pie in the sky” endeavors at times. There is more of an emotional component to selling services (versus products), because the intangible is involved. And the results desired (after your awesome services have been utilized) may mean different things to different people.
You aren’t selling an item, you are selling the idea of results and what those results mean to your prospects. Here are the top five practices for selling your marketing services:
1– If you haven’t already, you need to narrow that target market.
Let’s face it, you can’t be all things to all people. And you don’t want to work with everyone. You want to work with the “right” companies. Companies you can help. Companies that fit your brand and “get” your work. Companies that appreciate your expertise.
2 – Since you don’t have a product to offer as a sample to your prospective clients, you need to show them what you can do, without offering up your services for free.
The best way to do this is to create an in-depth online portfolio of sorts that showcases your abilities. Make everything you put out – blog, white papers, newsletters, etc. do “double duty” in that they should be a promotional item that shows off your marketing capabilities, but also provides some information or tips that can help the prospect.
3– Use testimonials and case studies to your advantage.
Prospects like to see what others have to say. A great testimonial is good stuff. But don’t just stick with testimonials. Ask your current happy clients for referrals. Obviously they aren’t going to offer up their competition. But, since no business operates inside a bubble, your clients work with companies (perhaps on joint ventures) that likely need your help. And your clients, when happy with your work, may have a few suggestions on who you should contact and market your services to.
4– Track down the decision maker – don’t get stuck with the gatekeeper.
When you are given referrals, you typically get to go straight to the person who will make the decision whether or not to work with you. But when you acquire leads through other means it’s not unusual to get stuck with someone who doesn’t have the authority to make the decision. You need to determine who is in charge of saying yes to your marketing services and get to that person. Don’t waste your time with the employees who can’t give the green light. Be polite. Be business-like. But push past the keeper of the gate and get to the “right” person.
5 – Since results can be somewhat subjective, you need to pinpoint exactly what your prospective client’s individual needs and wants are.
You may be promising them A, and they really want B. Or they may not understand that A will eventually lead to B. It’s up to you to make the possible results crystal clear. Explain how you can measure the results and what those results will translate into for your client’s business.
In the end the prospect should believe in your abilities, understand what it is that you can do, and believe that you are worth every penny you charge for your services.