Doing all you can to market your company’s website should always be a top priority as a business owner. Pre-Internet; most business owners relied on word-of-mouth and marketing to get business. When turning the clock forward a couple of decades ago, the debut of the Internet literally changed the business world. For many business owners, this meant marketing in a different way, one that’s helped countless businesses succeed.
If you have been wondering how to go about better marketing for your website, it is not all that difficult. With the right focus on spreading the word, your business can reach to new heights. Those heights can end up being quite lucrative at the end of the day.
Make Your Website Stand Out
When it comes to making your website stand out from that of the competition, it all begins with a plan. For individuals entering business in the last decade or two, were they thinking no website was necessary? If so, you’ve likely woken up to the reality of the situation.
In starting a business, one of the first things business owners need to focus on is having a quality website. This starts by looking at where to buy domain names. It is important to remember that the right domain name for your company is crucial. Not only do you want a name that differentiates you from competitors, also have one easy to remember. One of the great things with domains is you won’t pay an arm and a leg for them. Shop around, searching for the best domain provider out there.
Once that important chore is behind you, the next big task ahead is marketing your new website. Stellar marketing has to be a top priority. If it isn’t, you will find it hard for your site to rank high on Google and other search engines. In turn, you will make it harder for consumers to locate you.
Market Like There is No Tomorrow
In marketing your website, zero in on these four keys:
Use any and all resources to market your site. Although some marketing campaigns will cost money, others are free. Should you decide to work with an outside marketing firm, be sure to research them ahead of time. Even though there are some fantastic marketing firms out there, you want only the best.
Anyone who knows anything about websites understands the important aspect content plays. If lax on writing and posting marketing content, you’re already behind the eight ball. Once again, you may end up having to go outside of your company, seeking the help of a freelance writer. If that is the case, review them as you would any other firm you think about doing work with. Also make sure that any and all blog content written gets promoted on social media.
3. Social media
In putting social media to work for your website, remember social networking is available to you 24/7. As a result, there is no reason you should not be using it. Another important factor with social media is that quantity overrides quality. This means you do not have to be on half-a-dozen or more social sites to get the full impact of it. You are better off when you focus in on one or two sites that make the most sense for your business, and then put all your time and effort behind them. Often, you are best-served on Facebook or Twitter, the number one and three sites worldwide.
Never forget the important role your customers can play in helping to market your website. It is your customers that oftentimes know you better than anyone else. Let them help market you and your brand, especially to their family members and friends. In case you worry that many of your customers won’t be too excited about marketing you, give them some incentive. By offering different specials and deals, you will have more energetic customers. Marketing your website is something that isn’t a choice, it is a necessity.
When you put your mind to it, the possibilities are literally endless.
About the Author: Dave Thomas covers marketing topics on the web.
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Are you worn down from these relentless winter months?
Maybe we can’t control the weather (yet), but we can warm up your company’s website for the year ahead.
Good morning students. Welcome to CMS 101, where we will learning about content management systems and why your website should be using one.
First, let’s define “content management system.” According to Wikipedia (and yes, we use Wikipedia in this class), a CMS is a “computer program that allows publishing, editing and modifying content on a web site as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment.”
Let’s break that down. A CMS makes it easy for those of us who aren’t adept at web development to update the site with new content quickly and easily. Additionally, a CMS allows for multiple users to update and create content, fostering that “collaborative environment” our definition alludes to.
A CMS is crucial to your SEO efforts.
Now, there are some inherent benefits to making the switch to a CMS. First, you are doing yourself a favor in terms of search engine optimization. Search engines love fresh content, and a CMS truly encourages new material. Having a constant carousel of new work also invites comments and interaction from your audience, also boosting SEO.
How many of you, or know people who, have had sites that are very difficult to update? Working through a remote webmaster that has to do complex coding to get something new on your site? Timeliness is crucial these days. Being able to control your own site and update it at the drop of a hat is all too necessary.
Edit from anywhere, keep the content rolling.
To bring you some context, let’s analyze WordPress, one of the better CMS tools on the market right now. Once known primarily as a blogging platform, WordPress now functions as a full-fledged CMS. It is cheap or free depending on the theme you select. Doing it yourself was once a daunting thought in the programming world, WordPress erases those fears. As a completely online program, authors can update your site from anywhere on the planet (assuming you have a solid WiFi connection.)
What can be easily overlooked here is that a content management system is, as one would imagine, no good without content. Thankfully, we have material from prior lessons that you can look over.
When asked why we created this White Paper, our CEO John Foley, Jr. said the following “Tag and label printers are looking for ways to innovate. Sure, Facebook and Twitter get a lot of attention in the social networking space, but this White Paper highlights the benefits of Pinterest specifically for the tag and label printing industry. It’s a fantastic resource for anyone that wants to benefit from online marketing initiatives.”
Well, I think it’s fair to say that our team is quite excited to be part of Labelexpo Americas this year!
The event, which is being held in Chicago from September 11th through the 13th, is certainly going to be an important gathering for anyone that’s involved in the tag and labeling space of the printing industry.