Are You Ready to Reach The Mobile Audience?



Content Marketing World: John Foley, Jr. will be speaking!

Over on the iFlyMobi blog, Jason Pinto recently talked about the growing relationship between a mobile website and a consumer’s purchasing path.

After seeing the statistics in that article, I’m sure that many businesses will realize that they must increase their efforts to create mobile-optimized versions of their key online content.

If you are wondering how that can be done, there are certainly options available.

These might include:

  • Building a unique mobile website
  • Using a plug-in
  • Implementing responsive design
  • And more…

Which option is right for you?

If you’d like to know the answer, then I’d like to encourage you to come hear my presentation at Content Marketing World >>

On Tuesday, September 6th at 10:30am, I will be delivering the presentation “Mobile and Tablet Content Distribution“.

Presentation Highlights

During this session, I will cover items such as:

  • How to develop a strategy to reach your mobile audience
  • Options for building mobile websites, landing pages, blogs, and more
  • Best practices for integrating mobile with other distribution channels, such as print and email
  • Considerations regarding building a mobile App vs. a mobile website

For more information on attending Content Marketing World, visit the conference website today >>


Telling Your Story with a Multi-Channel Approach: Content Marketing World 2012

Content Marketing World Speaker Badge: Our CEO John Foley, Jr. is speaking at this event on the subject of multi-channel marketing.I’m quite excited to share news that I’ll be speaking at Content Marketing World 2012! Here is an article that I’ve written to tease my presentation.

I love marketing.

As a result, I often get excited about new channels and technologies that appear. Over the past few years, this has included such things as QR Codes, Near Field Communication (NFC), and of course various social networks. Perhaps you also have the tendency to get excited about new channels and opportunities that arise!

However, one of the biggest things that I’ve learned throughout my business career has been this — you can never rely solely on one channel to get the job done! No matter how buzz a channel or technology may come up, the best way to effectively reach your audience is through an integrated, multi-channel effort.

In today’s world, it may seem harder than ever to stand out and get noticed. But during my presentation at Content Marketing World, titled “Expand the Reach of Your Story with Multi-Channel Marketing”, I will demonstrate how you can effectively use a mix of traditional and newer marketing channels to tell your brand’s story more effectively than ever before!

I hope to see you there!

In the meantime, I’d love to connect with you on Twitter, Facebook, LinkedIn, Google+, or Pinterest!