interlinkONE, Inc. Launches New ilinkONEpro Add-on: Book Build

WILMINGTON, Mass. – (November 8, 2017) interlinkONE, Inc., a leader in the software-as-a-service (SaaS) industry, is thrilled to announce the launch of a new capability inside of our distributed marketing solution, ilinkONEpro. Book Build is a new capability that opens the door for many of our clients and their current customers.

InterlinkONE Book Build: A (Nearly) Plug & Play Book Compilation Solution

Do you get a headache just thinking about compiling your new training manual?

Put away those aspirin. InterlinkONE has a new solution that makes updating and rearranging your book into a print-ready document much easier.

Welcome to Book Build.

Save a template (which can include all of your repeatable elements, like front & back covers, table of contents, and end papers). Add chapters in PDF form, either from pieces you’ve previously added to our system or upload new ones. Rearrange until you’re happy with the flow of your new book – the dynamically populated TOC will update based on your chapter titles.

Once you’re done tinkering, you’ll get a single PDF to preview and edit or approve. When you’re happy with the book, Book Build will generate a final, print-ready document you can send to your printer or deliver to your end users electronically.

Customizations in a Snap

Need to create different versions of your book for different languages or audiences? No problem – you can create multiple templates and just upload the new chapter versions.

Need to make an update to a manual you’ve previously created in our system? Just upload the new chapter(s), reorder as you like, and you’re done!

Have different training classes that only need select parts of your total manual? Your training coordinator can quickly select just the units they want to include – so manuals tailored to each individual class are simple to create.

Compilation to Print in No Time

Thanks to this nearly plug & play system, you can create a whole series of books in a fraction of the time, just by importing your chapters in PDF form. Once the content is uploaded, you can compile, reorder, and print – all from one simple platform.

Best of all, you can choose any repeatable elements you’d like to remain in our system (front and back covers, TOC, About [Your Company], etc). These pieces form your template and can be used again and again.

If you regularly create books for your customers or employees, you’ll love Book Build. We’re excited to show you how it can streamline your book creation process.

 

About interlinkONE, Inc. 
interlinkONE has been in the SaaS industry for over twenty years. Led by CEO John Foley Jr., our team continues to be pioneers in the world of technology and online marketing solutions. ilinkONEpro is our distributed marketing and warehouse management solution. The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives.

Business Development Contact:
Dan Luise
dan.luise@interlink1.com
978.694.9992 ex 202

Market What You Can Do for the Small Business Owner

When offering different merchant services to small businesses, give them the best. From merchant accounts to marketing and social media, show why you are better. With that in mind, are you doing that these days? If not, why is that? Be the vendor who makes the small business owner feel like you’re the best outsourcing choice. That said, marketing plays a major role in such tasks.

Be the Small Business Provider That No One Else Can Be

To be that small business provider that no one else is, pass any vetting done by business owners. Some of the important traits you want to have:

1. Respect

Why is it that your brand gets respect more so than others? It may be because you offer products and/or services that are superior to your competition. For instance, do you have a merchant solution that is worth one’s time in preventing chargebacks? If so, you’ve got a winner on your hands. For those not aware, chargebacks can cost businesses millions of dollars. In running a small business, the owner allows customers to use their credit cards. In turn, some of those customers fail to make the payment. They decide they do not want the item(s) purchased or never intended to pay for them in the first place. Either way, the small business owner receives the bill. If you offer a merchant solution for this or other such problems, let small business owners know. You can market your brand through blog posts, press releases, social media and more.

The goal is to show small business owners why your products and services are more respected.

2. Authority

As a business owner sees a vendor looking authoritative, that vendor has an advantage. You can earn authority in many ways. One of them is by writing stellar blog content for your website. You can also try and get that content published on other sites as a guest blogger. As more small business owners read the great things that you and your brand do, they are more inclined to reach out. Having an authoritative look and feel can do wonders for your image and sales revenue. As such, market that authority any chance you get.

3. Results

What good are you to any small business owner if you can’t show results? Your results should bring in increased sales and revenue for various companies. Do your best to promote your track record of success. Press releases, social media, and even video are all great resources. You can also include such results in some of your social networking efforts. By showing small businesses that you are the ones for the job, your phone or email should heat up.

With those tips in mind, are you doing enough marketing to show what you can do for the small business owner.

 

About the Author: Dave Thomas covers marketing and business topics on the web.

The 3 Major Benefits of Outsourcing Your Small Business

As we move further and further into a technological age that allows entrepreneurs the freedom to connect with qualified candidates from around the globe to complete their tasks in an efficient manner, it’s important to make a case for the increasingly popular practice of outsourcing for small businesses.

It’s a term that most members of the working world have more than likely heard once or twice, though a few of us may not be entirely sure of what exactly outsourcing entails, or what major benefits it has to offer, especially to those operating small businesses.

Outsourcing is the practice of hiring workers or firms outside of a given company to perform various projects and tasks for the company itself, leaving its regular employees free to focus on more pressing matters. Whether it’s for such jobs as accounting, customer service, or assistance with a larger project that the company doesn’t have sufficient time to focus energy on, outsourcing can be a light in the dark for small businesses everywhere for three key reasons.

Financial Control

The search for new employees to cover a task or project can be daunting and overwhelmingly expensive. While you may find employees that are suitable for the job in due time, most new workers need extensive training to be caught up to speed on what their job entails. The training hours and resources can be costly, and it all adds up very quickly. With outsourcing, you can eliminate the costs that come along with fully hiring more employees, and focus a percentage of those finances on shifting the work to professionals who are already trained for the exact task that you need completed.

Efficiency

As previously mentioned, it can be tedious and time-consuming to search for, hire, and train new employees to assist with tasks or workloads that could easily be outsourced to a firm that already has the time, knowledge, and resources needed to deliver results to your small business. Most outsourcing agencies will be ready to pick up your project as soon as you assign it, without having to focus energies into unnecessary training and hiring, and this allows for your business to operate at a far more superior level of efficiency.

Priority Focusing

Once you’ve handed over your extra projects and any miscellaneous side jobs that need to be accomplished, you’ll find that you have more time to focus on larger priorities associated with building and operating your small business. No longer having to devote time and resources to these small branches of work will allow you to provide exceptional service and work quality to your clients without keeping yourself or your staff stuck in the office past dinner time.

It’s certainly advisable for small businesses everywhere to research and evaluate the pros and cons of outsourcing on a case by case basis to determine if the practice would suitable for the needs of both the business and the clients, so be sure to investigate your options personally if you’re considering seeking the services of an outside firm for the betterment of your company.

Don’t Get Stuck – Best Practices for Outsourcing Your Product Fulfillment

With more and more individuals and small business owners selling online, getting the fulfillment side right has never been more important. It does not matter if you own a small eBay store, a third-party website or a large online operation – if your customers do not get what they ordered, or if the goods they ordered arrive damaged, you will not be in business very long.

If you want to succeed online, you need to offer your customers real value, and that means getting their orders to them in pristine condition in within a reasonable amount of time. No matter what kinds of products you focus on, what kind of mix you offer, you need to know that the fulfillment side of your business is being handled properly.

Choosing the Right Fulfillment Option

As a small business owner, you have four basic choices for your fulfillment services. You could handle all of your fulfillment in-house, filling up your warehouse, or your garage, with unsold inventory and picking orders as they come into your online store. You could also choose to do third-party fulfillment, paying the resource you choose based on order quantities and the amount of business you do.

You could choose to drop ship your products, relying on the drop shipper to hold up their end of the bargain and provide your customers with the quality goods they are expecting. Or you could outsource your fulfillment services, working with a reputable company to relieve the burden of in-house fulfillment and let you get back to doing what you do best – running your small online business.

The Advantages of Outsourced FulFillment

Each one of these four fulfillment options has its advantages and drawbacks, but there are some sound reasons to choose the outsourced fulfillment model. Outsourcing your fulfillment to a qualified expert can free up your resources, and your precious storage space, making it easier to grow your operations and build your store without the need to constantly store inventory in-house.

Outsourcing your fulfillment responsibilities to an expert can also speed your shipping times and improve your customer service. These days, customers do not want to wait for the products they order online. They have been trained to expect fast delivery, and it will be hard to grow your online store if you fail to provide that timely shipping.

When you choose to outsource your fulfillment, you are leaving that vital part of the business in expert hands. Shipping and fulfillment is what they do, and they have the expertise and the volume to do it right.

Choosing the outsourced fulfillment model can also free up your time and let you focus on running your online business more effectively. Instead of wasting your space storing inventory and squandering your precious time packing boxes and running to the post office, you can focus on providing great customer service, fielding questions, writing product descriptions and performing other activities that will enhance the value of your online store and help you build your brand and reputation.

Best Practices for Outsourced Fulfillment

As you can see, choosing the outsourced fulfillment model can provide a wide variety of benefits for small business owners and online stores, but understanding and following best practices will be key to success. Just outsourcing your fulfillment is not enough – you need to know that the outsourcing partner you choose is up to the job, and that they are as committed to quality customer service and the reputation of your business as you are.

One of the most important lessons of outsourced fulfillment is that business owners need to first make sure their own online ordering systems and back-end operations are in place and running smoothly. If the shopping cart function does not run smoothly, or the back-end systems are not linked to a robust inventory management system, even the best outsourced fulfillment will not be able to make up the deficit. No matter what kind of outsourced fulfillment partner you choose, you need to make sure your end of the operation is robust, flexible and ready to link to the fulfillment operator.

It is also important that any outsourced fulfillment partner you choose be flexible enough to handle post-order changes. Customers need to have the ability to change their orders before they ship, and your outsourced fulfillment partner should be ready to make those changes.

Keeping the lines of communication open between yourself and the outsourced fulfillment company is another essential best practice. You cannot simply assume that the outsourced fulfillment partner you have chosen will understand the intricacies of your business. You need to spell out exactly what you need, and what you expect, from the outset.

By communicating your needs and expectations at the start, you can avoid harmful delays down the road. Once your fulfillment partner knows what to expect, they will be able to operate more independently, speeding the time of delivery and moving orders from your shopping cart to the customer’s door.

Constant communication with your customers is just as important when working with an outsourced fulfillment partner. You do not want to leave your customers in the dark or make them wonder where their products are. The outsourced fulfillment partner you choose should communicate with your customers in a proactive manner, sending an email when the order is received, another when the order is packed and shipped and another when a delivery date has been established.

All of these communications should bear your company name and logo, and each should contain a link that allows the customer to track their shipment in real time. This ongoing communication is an essential part of the fulfillment process, and it should be a top priority for any outsourced partner you choose.

Last but not least, ongoing testing and refining of your fulfillment system and the relationship with your outsourced partner is essential. It is not enough to leave things in the expert hands of your outsourced fulfillment partner and assume that everything is running smoothly. If you want to build your online business and serve your customers, you need to test the fulfillment system and look for ways to make it even better.

From customer surveys and follow-up emails to your buyers to test orders and mystery shoppers, there are plenty of ways to test out your outsourced fulfillment and make sure it is operating smoothly and efficiently. When done right, outsourced fulfillment can enhance the value of your brand, boost your profits and help you make your online business the best it can be. Understanding, and abiding by, proven best practices can help you make the most of your outsourced fulfillment and build your business for the future.

It’s Time to Change Your Mind About Social Selling

The results are in – social media is an effective selling tool that you can’t afford to overlook.

As a business person, your time is precious, so naturally you want to spend it on activities that are ultimately going to improve your bottom line. Social selling might not be at the top of your list, but here’s the truth – social selling works and the stats back that up.

Let’s take a look at why you should care about social selling in your business.

Social Media Boosts Sales

There’s no doubt about it, the use of social media can boost sales for businesses. In fact, Brainy Marketer found that 79% of salespeople who use social media outsell their peers. The takeaway from this statistic is relevant no matter what your business: Using social media helps you sell more.phones_talking

One of the key reasons social media is so effective at boosting sales is its potential to help you find the right customers for your business. By using social prospecting, you can identify the best prospects for you. These are the people who are most likely to be interested in your business, and in purchasing from you. Social media helps you target the right people.

Social Media Influences Buyers

Your use of social media can directly influence whether or not you make that sale. Statistics from Social Media Today show that 78% of people say a companies’ social media posts influence their purchasing decisions.

Why is that? Well, social media gives you an unmatched opportunity to forge a really good connection with your customers. That means you can connect with them in a meaningful way that fosters goodwill towards your business and encourages purchasing.

You can use social media to learn who is out there and what they need from your business, so you can craft content that speaks directly to them. By targeting your content in this way, it increases your chances of making a sale.

Social Media Increases Brand Awareness

Customers use social media to find businesses they like, and to find new businesses to fulfill their needs. You can also use social media to find your ideal customers and reach out to them, making it an ideal meeting place for your business and your best prospects.

Statistics show that 71% of consumers are more likely to make a purchase based on social media referrals. Selling on social media gets your business name known, but there’s more to it than that. Your customers will use social media to talk about you, and if they’re saying good things, people who are searching for a business like yours will take notice.

You can use social media to build good relationships with existing and potential customers. Strong relationships drive sales, while satisfied customers can become brand ambassadors, encouraging others to do business with you.

The bottom line is this: Social media as a selling tool is becoming more effective. Social Media Examiner found that in 2014, total social commerce sales that could be tracked to social networks were up 26% from the previous year. Social media boosts sales, influences buyers, and gives you a way to find and connect with the best leads for your business.

Are you looking for a solution to help you manage your social media presence and target prospects and customers in real-time with relevant, useful content, to help you make sales? GrowSocially App is for you. Check it out today!

Email Marketing vs. Automated Marketing

Do you know the difference between marketing automation and email marketing? We all know that email marketing can be a major part of any strategy. However, marketing automation can help take your marketing a step further.

So, before getting into the differences, let’s define what these strategies mean. Marketing automation is the use of software to automate your marketing processes in a much more efficient way. Email marketing is the simple communication of sending a message to one or more person’s inbox. Besides the basic level of building relationships and communicating with customers, prospects, or members, the two do not have much in common.

gears_marketingFor starters, email marketing is time consuming. Having a successful email campaign takes a lot of effort, and heavy manual upkeep. Marketing automation allows companies to decrease their manual workload and allow, not only processes like email blasts but, lead generation and campaign management to be set up and automatically executed. This allows you to time to work on many other aspects of your organization.

Personalization is hard when it comes to mass emails. Sending out emails to a large group of people makes it difficult to customize and understand what each recipient wants or needs. With marketing automation, not only would an email blast be automatically sent out, but also, various messages would be sent on a more personalized level. Automated messages can be directed to each recipient based on certain actions taken by that customer, prospect, or member.

Further, marketing automation allows you to generate, track, nurture, and develop your leads. While an email may be step one in your campaign, the rest can be built off of automated messages. A well-designed campaign can automatically push your customers or prospects through the sales funnel. With constant contact and limited time commitment, you are keeping your leads engaged and giving them the right content at the right time. Email marketing does not allow you to effectively track everything you need to know about your leads to drive a successful campaign – marketing automation does.

A successful marketing campaign needs more than just emails. While having email templates is beneficial and important, content styles such as landing pages or forms play a big role as well. In today’s world, social media also plays a key role in marketing. Marketing automation can provide all of these capabilities.

In the end, email marketing is simply one element of the larger picture that is marketing automation. Together, the two strategies can turn leads to sales and help get your message to the right people at the right time.