interlinkONE, Inc. Launches New ilinkONEpro Add-on: Woocommerce Integration

WILMINGTON, Mass. – (November 21, 2017) interlinkONE, Inc., a leader in the software-as-a-service (SaaS) industry, is thrilled to announce the launch of a new capability inside of our distributed marketing solution, ilinkONEpro. Woocommerce Integration is a new capability that opens the door for many of our clients and their current customers.

Introducing InterlinkONE WooCommerce Integration

At interlinkONE, we know how important it is to create a branded public-facing online storefront for your customers. You want your storefront to reflect your company’s style with colors, graphics, and other customizations.

A WordPress website with WooCommerce installed gives you that customization flexibility…but it doesn’t always provide a seamless integration with your fulfillment provider. We understand that frustration – which is why we’ve added WooCommerce integration to our system.

Seamless Branding, Simple Order Integration

With WooCommerce integration, you get the custom, branded storefront that delivers the ordering experience your customers expect and the seamless order-to-fulfillment process you need.

Here’s how it works: By adding a webhook within WooCommerce, all of your orders are automatically sent to interlinkONE’s order management system. Any time a new customer is created, a new order is created, or an order is edited, those changes travel right to the order management system for fulfillment.

Even better, you no longer have to set up a payment gateway within the interlinkONE system. You can use whatever payment gateways WooCommerce offers – no customer financial information comes to interlinkONE. We get the order information; you keep your customer’s credit card number secure on your end.

Best of all? You don’t have to be a tech wizard! That webhook comes in the form of a URL for the interlinkONE API. You just enter the URL into your WooCommerce API settings, and you’ll be integrated with interlinkONE’s software.

If your website is on WordPress, give your customers the easy ordering experience they want (without a lot of complicated coding). Ask us about WooCommerce integration today!

 

About interlinkONE, Inc. 
interlinkONE has been in the SaaS industry for over twenty years. Led by CEO John Foley Jr., our team continues to be pioneers in the world of technology and online marketing solutions. ilinkONEpro is our distributed marketing and warehouse management solution. The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives.

Business Development Contact:
Dan Luise
dan.luise@interlink1.com
978.694.9992 ex 202

interlinkONE, Inc. Launches New ilinkONEpro Add-on: Proposal Builder

WILMINGTON, Mass. – (November 15, 2017) interlinkONE, Inc., a leader in the software-as-a-service (SaaS) industry, is thrilled to announce the launch of a new capability inside of our distributed marketing solution, ilinkONEpro. Proposal Builder is a new capability that opens the door for many of our clients and their current customers.

InterlinkONE Proposal Builder: A (Nearly) Plug & Play Proposal Compilation Solution

Proposal creation just got easier.

Do your sales reps need to be able to create proposals – quickly and easily – in the field?

Do you need to be able to customize the same proposal for multiple customers?

Welcome to Proposal Builder.

Using our brand new proposal compilation software, you can create a template that includes front and back covers, a table of contents, and any other repeatable elements you want to include.

From there, just add content – you can select PDFs you’ve previously uploaded to our system or upload new ones from within Proposal Builder. Reorder your content as you’d like – our dynamically populated TOC will update based on your PDF titles.

Once you’ve finished adding and reorganizing content, you’ll get a single PDF file to review and edit or approve. When you’re happy with it, Proposal Builder will generate a final, print-ready document to send to the printer or deliver electronically to your customer.

Customizations in a Snap

Creating a new proposal for each customer gets tedious. That’s why we’ve designed Proposal Builder to streamline this process. Save a proposal you’ve created for Customer A, and just add/remove individual pieces to create a new proposal for Customer B.

You can even include customized fields in your template for things like your sales rep’s name, date, and customer name. These fields can be entered from a single customization page, instead of having to re-key those fields for every proposal you create. This way, your sales rep can quickly update and customize an existing proposal for multiple customers.

Faster, Lower-Stress Proposal Creation

Thanks to this nearly plug & play system, you or your sales reps can create customized proposals for individual prospects in minutes. Just choose a template, select which pieces to include (or upload new ones), add info to your customized fields, and you’ve got a high-res PDF or print-ready document for your prospect.

Because your templates can be used again and again, your sales reps won’t have to tackle the technical side of proposal creation – just choose their forms/other pieces, enter the prospect’s name and date, and they’re done.

We’re confident you and your sales team will love Proposal Builder, and we’re excited to show you everything it can do.

 

About interlinkONE, Inc. 
interlinkONE has been in the SaaS industry for over twenty years. Led by CEO John Foley Jr., our team continues to be pioneers in the world of technology and online marketing solutions. ilinkONEpro is our distributed marketing and warehouse management solution. The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives.

Business Development Contact:
Dan Luise
dan.luise@interlink1.com
978.694.9992 ex 202

interlinkONE, Inc. Launches New ilinkONEpro Add-on: Book Build

WILMINGTON, Mass. – (November 8, 2017) interlinkONE, Inc., a leader in the software-as-a-service (SaaS) industry, is thrilled to announce the launch of a new capability inside of our distributed marketing solution, ilinkONEpro. Book Build is a new capability that opens the door for many of our clients and their current customers.

InterlinkONE Book Build: A (Nearly) Plug & Play Book Compilation Solution

Do you get a headache just thinking about compiling your new training manual?

Put away those aspirin. InterlinkONE has a new solution that makes updating and rearranging your book into a print-ready document much easier.

Welcome to Book Build.

Save a template (which can include all of your repeatable elements, like front & back covers, table of contents, and end papers). Add chapters in PDF form, either from pieces you’ve previously added to our system or upload new ones. Rearrange until you’re happy with the flow of your new book – the dynamically populated TOC will update based on your chapter titles.

Once you’re done tinkering, you’ll get a single PDF to preview and edit or approve. When you’re happy with the book, Book Build will generate a final, print-ready document you can send to your printer or deliver to your end users electronically.

Customizations in a Snap

Need to create different versions of your book for different languages or audiences? No problem – you can create multiple templates and just upload the new chapter versions.

Need to make an update to a manual you’ve previously created in our system? Just upload the new chapter(s), reorder as you like, and you’re done!

Have different training classes that only need select parts of your total manual? Your training coordinator can quickly select just the units they want to include – so manuals tailored to each individual class are simple to create.

Compilation to Print in No Time

Thanks to this nearly plug & play system, you can create a whole series of books in a fraction of the time, just by importing your chapters in PDF form. Once the content is uploaded, you can compile, reorder, and print – all from one simple platform.

Best of all, you can choose any repeatable elements you’d like to remain in our system (front and back covers, TOC, About [Your Company], etc). These pieces form your template and can be used again and again.

If you regularly create books for your customers or employees, you’ll love Book Build. We’re excited to show you how it can streamline your book creation process.

 

About interlinkONE, Inc. 
interlinkONE has been in the SaaS industry for over twenty years. Led by CEO John Foley Jr., our team continues to be pioneers in the world of technology and online marketing solutions. ilinkONEpro is our distributed marketing and warehouse management solution. The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives.

Business Development Contact:
Dan Luise
dan.luise@interlink1.com
978.694.9992 ex 202

How In-Plants Can Use Cross Media: Part II

Missed part I of this mini series? Please click here to read my previous post!

What cross media channels can my in-plant facility choose from?

The list of channels available today can be overwhelming. Before we get into the different channels available, a word of advice: choose a few key channels that you think will work best for your target audience, and build on them as you go. Trying to blast your message to all channels at once can spread your message too thin, so it gets lost in the marketing chatter consumers face every day.

CrossMediaLifecycleHere’s a brief breakdown of a few different types of channels you can use:

  • Traditional / Offline: This includes direct mail, signage and billboards, television, radio, and events. Just because all the cool kids are on social media these days doesn’t mean they’re not still consuming these traditional channels, so you shouldn’t drop them either.
  • Social Media: It’s the 900-lb. gorilla in the room, so let’s talk about it next. Social media is so crucial because your audience is likely to be using it on a daily basis. Twitter has more than 300 million active monthly users, generating more than 500 million tweets every day. Facebook is the bigger of the two giants, with more than a billion active users. And those users are more than happy to interact with their favorite brands on social media; Coca Cola’s Facebook page has more than 92 million followers. Imagine having the ear of that many potential customers!
  • Your Website (preferably optimized for mobile): It may seem obvious, but your website is another marketing channel. Optimize it for mobile (meaning your site displays nicely on smartphones and tablets), and you’ve got two channels in one.
  • Mobile: This includes mobile apps, which can take a number of different forms depending on your business and your customers’ needs.

Those are just a few of your choices; your final mix will depend on which channels your customers are likely to consume. More on that next:

How can we incorporate cross media into our marketing plan?

So you’re sold on cross media. Great! But…how do you get started? Probably the simplest way is to find places where you can incorporate it into your current marketing plan.

Sending a direct mail campaign? Use key elements from it on your social media platforms, and allow customers to respond to the campaign via social channels. For example, you could run a contest, advertise it via direct mail, and let customers tweet their entries on Twitter.

The most important thing to remember when using cross media is to keep your brand image consistent across channels. Use the same images, and adapt the same messages for different channels. You want your brand voice to sound the same no matter where your customers hear it.

Cross media marketing can be a powerful addition to your marketing toolkit. Keep your customers’ preferences and needs in mind, and your cross media campaign could give your profits and brand image a big boost.

I hope you enjoyed this two-part mini series on how in-plants can use cross media marketing to improve their results. Please comment below with any additional comments or feedback!

Can Automated Marketing Work for My Business?

Many marketing departments should consider using automated marketing solutions. While automated may make it sound as if you are using computers to take over the marketing department duties, there’s no loss of control with automated marketing, in fact you’ll gain more control than before. When done correctly, automated marketing platforms should be an extra pair of hands for your marketing person or department.

There are several different versions of software that will automate the repetitive portions of marketing, with many functions available. The sales effectiveness of a marketing department can be increased through the chosen functions. High powered software can help with everything from lead generation to lead qualification. Most of the programs are offered from Internet-based applications, though standalone software does exist. These locally installed programs will need an experienced manager to keep the application running smoothly. Internet based programs are either designed to be run without an experienced user, or are typically offered with a customer service and tech package.

Intelligence

AutoMKTQuite a few automated programs have a tracking function incorporated. These tracking functions are embedded into social media campaigns, web pages, and marketing emails to reveal the behavior of recipients or interested users by recording email – whether opened or following embedded links, social media link monitoring, and pages viewed. This activity allows the marketer to determine which products or services are more appealing to the majority of their target audience.

Automation of Marketing

The heart and soul of automated marketing is when the program helps move leads through the marketing funnel. At the top of the funnel are the interested browsers. Through emails, then follow up call reminders (to the marketing department), the software helps those browsing parties become sales leads at the bottom of the funnel.

Workflow Management

More sophisticated programs help manage the workflow in a marketing department. While the initial information needs to be input by a human, once entered the data can be created automatically. This data can include workflow, marketing calendars, budgeting, asset creating, and triggers for sales marketing campaigns or emails.

Sales or Spam?

Marketing emails are often sent to spam folders. This is due to over-sending, repeated emails, or material that is not relevant to customers. Potential customers can become non-interested parties very quickly if they find too many emails from any business in their inbox. To avoid this, create several different types of messages based on customer activity. Do not allow the emails to go out more than once per week and let customers choose their email preferences. Remember that having emails marked as spam too often can result in fines or even your website being blacklisted from your webhost or Internet service provider.

Can I Afford It?

For some small businesses the price of automated marketing can be prohibitive. Certain software can run over $1,000 per month. Companies with a high profit may not have a problem, as automated marketing can help generate more leads. There are many different solutions and some may fall into your budget range. If there are enough potential leads, the cost may be worth investing in automated marketing.

Would you like to learn more about marketing automation? Contact me directly and I’d be more than happy to assist you!

How To: Increase Email Open Rates

As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does have some downfalls, especially if your businesses’ email open rates are low. Below are some helpful tips to consider when trying to improve your email open rates.

  1. Email_Open_Rate2Pay attention to the sender. When creating an email campaign, make sure you pay attention to who it is coming from. Your audience will be more likely to open an email if it’s coming from a name they recognize at your organization. With this in mind, make sure you don’t always use the same sender. It’s important to keep a variety so your target audience doesn’t assume every email from your CEO is spam.
  2. Entice your audience with a strong subject line. The first thing your audience will see is the subject line of the email, so make sure you have an intriguing one. Similar to who the email is coming from, it’s important to change up the subject lines depending on the goal of the email and the audience. Sometimes, it’s better to be more direct with what you’re offering in the email, whereas other times, you may want to keep it vague to convince a large group to open it. Keep in mind to not make the subject line sound too much like a sales pitch, as that’s a sure way to get your email sent to spam boxes or see an increase in unsubscriptions.
  3. Personalize the subject line occasionally. By adding a touch of personality to your email campaigns, starting with the subject line, it will increase your audience’s interest and likeability. By personalizing it with their first name from time to time, it shows that you are taking an interest and care about who you are contacting. It also gives a sense of importance and grabs their attention.
  4. Test out times. Is your audience on the east coast or west coast? Will they be more interested in what you’re offering during a work day or weekend? These are things you need to consider when sending out your emails. It’s important to A/B test the times you send your email campaigns, as well as the subject and senders, to see what they respond best to. Some organizations find success sending emails early in the morning before a hectic business day starts, whereas others have reported great results on the weekend. Unfortunately, there is no secret formula for timing your email blasts, so testing and learning your audience are vital.
  5. Remain consistent. After testing, it’s time to come up with a schedule for your email campaigns and stick to it. No one wants to receive 3-5 emails per day from the same business. Once you set a schedule, your audience will learn to expect your emails and be ready for them, and with the number of emails being sent every day to consumers from businesses of all kinds, it’s important to remember not to be overwhelming.

Keep in mind these five tips as you work on your email campaigns and you’ll be on your way to better open rates. If you have any questions, have additional tips, or need additional suggestions, please feel free to comment below – I’d love to hear!