If you believe yourself to be a thought leader, then you need to establish credibility for yourself. And when it comes to establishing credibility online, the number one thing you need to note is that content creation is key.
- Do Your Own Podcast. When it comes to effectively exhibiting thought leadership to an audience, a video or audio podcast can help you accomplish this goal. In regards to the exact topics that should be discussed, this will be determined by the industry in which you want to establish thought leadership. Never should you stick to one specific topic. For example, if you consider yourself to be a thought leader on online marketing, then you should create podcasts that cover all topics related to marketing.
- Create and Maintain a Blog. Even though you may have a personal blog, you need a business blog as well. This business blog can directly correlate with your podcasts. The topics discussed should stick to the industry that you believe yourself to be a thought leader in. You should post regularly. In fact, at least one posting a week is good, which makes for at least 52 new postings a year. Make sure your content is organic, easy to read, and includes relevant keywords.
- Do a Bit of Guest Blogging. If you want to be a thought leader, then you must communicate with other thought leaders. A great way to network and communicate with them is by guest blogging on their sites. You could even ask a few of them to guest blog for you.
- Use Social Media. Not only should you be using social media to promote yourself as a thought leader, but you should also be using it to answer questions that relate to the industry you’re a thought leader in. The more questions that you answer, the more established you’ll become as a thought leader.
Last week, our President and CEO, John Foley, Jr., was a featured guest on Radio Entrepreneurs.
Radio Entrepreneurs is a broadcast that shares the stories of entrepreneurs in the interest of giving more exposure to innovative and fast moving companies, while creating a knowledge pool for the enrichment of the entrepreneurial community around the world.
Click here to listen to John talk about his companies, their future, and his overall experience becoming an entrepreneur!
Recently, I had the pleasure of being on the Sales Lead Management Association Radio with host Jim Obermayer. I was thrilled to have this opportunity to participate in the topic of “Jumping the Chasm between Sales and Marketing.” Below, please enjoy a recording from the session, where you will hear my unique perspective on why marketing so often fails in its understanding of sales problems, and how sales doesn’t escape when it flops in “selling” marketing on its needs. During this session, I will address the failures that both departments experience, and how to better bridge this communication gap.
Over the past couple of weeks, I’ve had the chance to spend amount of time with Google+. I absolutely am loving it so far.
In fact, the only thing that I like more than using it is being able to talk about it with Graham Spector of Grow Socially!.
I recently had the chance to record a podcast with Graham in the 21 Concord Street Studios regarding the growing popularity of Google+. I hope that you enjoy it.
Right click and save this link, or stream here.
As you may know, John Foley, Jr. is the CEO of two companies — interlinkONE and Grow Socially.
Well, John recently down with one of his Grow Socially employees, Graham Spector, to discuss his new book “Business Transformation: A New Path to Profit For the Print Industry”. Fortunately for the rest of us, a microphone was there! They’ve published their conversation as a podcast.
To listen to it, simply subscribe to Grow Socially’s podcast on iTunes.
P.S. You can order your own copy of John Foley, Jr.’s book here >>