Pair of Sessions at Graph Expo 2016 Set to Energize Attendees

WILMINGTON, Mass. – (August 30, 2016) By popular demand, John Foley Jr., CEO/CMO of interlinkONE, is slated to lead two highly interactive presentations as a part of Graph Expo’s Seminar Series in Orlando, FL. His first session, “What’s Your UberTM?”, will kick off Graph Expo on Sunday, September 25 from 1:30-3 p.m. The following day, Monday, Sept. 26 from 8-9:30 a.m., “Secrets to Social Media Generated Sales” will be co-led by Foley and interlinkONE’s Karen DeWolfe.

“What’s Your UberTM?” will share secrets regarding how companies can enrich and maximize their competitive edge in today’s evolving graphic communications industry. He will help leaders tap into their entrepreneurial mindset by identifying and leveraging promising business opportunities in order to establish a strong value proposition. He’ll also discuss strategies attendees can employ to better understand what current and prospective clients are saying about their business and the industry overall. Foley promises to include real world examples from other verticals to illustrate the points in the presentation. “What’s Your UberTM?” is undoubtedly a can’t-miss seminar for leaders who are ready to move the success of their company forward.

In Monday’s seminar, “Secrets to Social Media Generated Sales”, Foley and DeWolfe will examine social media’s role in the modern sales cycle. To help attendees master this concept, the pair will emphasize the difference between social marketing and social prospecting, including how to integrate the two strategies to find qualified leads. Additionally, they will explain why selecting the appropriate software platform is an imperative decision, and highlight stories of organizations who have successfully generated sales and increased their ROI by adding social media to their sales cycle.

Commenting on the presentations Foley said, “I’m excited to speak at Graph Expo again this year, it’s always an excellent event. With a new venue this year, I want to add to the excitement by leading extremely engaging and interactive presentations that focus on creating an innovative approach to the traditional business model and helping businesses find new ways to capitalize on developing trends and opportunities. The goal is to help leaders amplify their business’ potential. I am confident that both my session and my presentation with Karen will bring attendees to their “ah-ha” moments then give them the tools and resources needed to get back to business and stay relevant in this rapidly growing market.”

Anyone interested in registering for either seminar is invited to use code SPSAVE50 when registering for Graph Expo at ilink.me/GE2016 to get $50 off of their seminar registration and a complimentary Graph Expo Hall Pass. Once registered for the show, attendees must reserve seats for the sessions. “What’s Your UberTM?” can be found at ilink.me/Session1 , and “Secrets to Social Media Generated Sales” can be found at ilink.me/Session2.

About the Presenters

JFJFoley, who is distinguished by Forbes as the 15th Most Influential CMO on Social Media, is recognized as a thought leader in the areas of business transformation, marketing, and social selling by industries across the nation. With a deep-rooted history in the graphic communications industry, Foley has the expertise needed to help industry leaders establish a successful business model and grow sales through diverse marketing initiatives.

KDDeWolfe has 20 years of experience in B-to-B marketing, including significant experience in direct marketing, print and fulfillment, lead generation, social media, and marketing automation. In her role as Vice President of Sales, she is responsible for driving the company’s day-to-day sales and operations including, demand generation and management, marketing programs management and direct/indirect sales.

 

About interlinkONE

interlinkONE, Inc., celebrating its 20th anniversary this year, offers an assortment of innovative marketing software solutions including MAX, a powerful and user-friendly marketing automation platform. Designed to take the stress out of steady communication with current and prospective clients, MAX gets the right message to the right people at the perfect time, and on their preferred platform. This intuitive system lets users build content-centered marketing campaigns that deliver engaging content to their audience, promote awareness, maintain a consistent message, and educate. And with MAX’s easy-to-use system, anyone can use it; no experience required. To learn more about how MAX can help you stay in front of your audience visit MarketWithMAX.com.

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Media Contact:

Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com

“Stop Thinking Like an Association” to Debut at ASAE Annual Meeting Led by John Foley, Jr. and Samantha Lake

ilinklogo_280WILMINGTON, Mass. – (August 1, 2016) John Foley, Jr., CEO of interlinkONE, Inc. and strategic association advisor, and Samantha Lake, Vice President of Association Marketing Services for Grow Socially, will present a one-of-a-kind learning lab session at the 2016 American Society of Association Executives (ASAE) Annual Meeting in Salt Lake City, Utah. This high energy and insightful discussion, titled “Stop Thinking Like an Association,” will take place on Monday, August 15, 2016 from 4:00 – 5:00 pm MDT.

As we move deeper in to the digital age, associations often find themselves stuck in the rut of “business as usual.” Guided by John and Samantha, attendees will transform their mindset from that of an association, to that of an entrepreneur; ready to take risks, embrace change, and welcome challenges. Attendees will leave the session with an entirely new outlook on what it means to lead an association. John and Samantha will open the minds of participants to a culture that values forward thinking, creative problem solving, and team work by highlighting the benefits this mindset can bring.

“I am both excited and honored to present with Samantha at this year’s ASAE Annual Meeting and to share crucial knowledge to those attending. Too often, associations find themselves saying ‘we’ve always done it that way.’ Our goal is to change that mindset and I can say with complete confidence that this presentation will do just that,” said Foley.

The sixty minute session is open to all ASAE Annual attendees. Those who are among the first to arrive will receive a surprise gift box packed full of valuable tools to help along the journey to success. John and Samantha are allowing attendees to pre-register for both the session and the gift box to ensure a seat and a box. Registration for the session and the gift box will be available at Association Marketer. Sign up for the Association Marketer eNewsletter to be notified when this registration becomes available.

Registration for the conference is separate through the ASAE Annual Meeting website: http://ilink.me/ASAEReg

Celebrating its 20th anniversary, interlinkONE, Inc. provides a collection of innovative marketing software solutions including MAX, a powerful and user-friendly marketing automation tool. Designed to take the stress out of communication with members and prospects, MAX gets the right message to the right people at the perfect time, and on a platform suitable to them. This intuitive system lets users build campaigns that deliver compelling content to their audience, promote awareness, build relationships, and educate. And with MAX’s easy-to-use system, anyone can use it; no expertise required. To learn more about MAX and how you can stay in front of your members visit MarketWithMAX.com.

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Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com

interlinkONE’s Foley, Jr. to Moderate Panel at IPMA Conference to Help Attendees Reach New Heights

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WILMINGTON, Mass. – (June 15, 2016) interlinkONE, Inc. is excited to announce that company President and CEO/CMO John Foley, Jr. will be moderating at the 2016 In-Plant Printing and Mailing Association (IPMA) Annual Conference in Denver, Colorado on Thursday, June 23, 2016, at noon. MST.

Foley, a valued partner of IPMA, will lead a one-of-a-kind interactive session that will help attendees get to the bottom of prominent industry issues. He will be accompanied by several of his peers from organizations including Canon, Duplo, Ricoh, and Xerox. During the session, they will use their years of insider knowledge to address major topics and trends faced by professionals in the in-plant community. This stimulating, engaging and valuable session is a “can’t miss” opportunity for in-plant professionals to learn from some of today’s leading industry experts in an incomparable environment.

“I’m very grateful for being invited back to moderate at the IPMA Annual Conference this year. For two decades now, I have successfully helped numerous in-plants transform their facilities to offer a variety of services and get them on track towards long-term efficiency. During the panel, ultimately, I hope to inspire other in-plant facilities to do the same,” said Foley.

With a proven track record of success in print and direct marketing, Foley has the experience and expertise to help in-plants transform their businesses in order to master the ever-changing role of in-house print, mail, and marketing facilities. His sessions have been noted as educational and engaging, always leaving audiences inspired and informed. He is also a distinguished author of multiple industry-acclaimed books including his latest release Business Transformation: A New Path to Profitability for In-Plant Facilities from his Business Transformation series. A world renowned speaker, he is recognized as a thought leader in the areas of marketing, technology development, and business transformation.

“John’s skill and passion for transforming in-plant facilities are undoubtedly a driving force behind the achievements of the industry, and I am confident that he will only continue to move the future of the industry forward, which is why it is so important to us to have him moderating at the conference. He is unfailingly enthusiastic and highly informative due to his extensive industry knowledge, we know he will enlighten our members and lead them to their “ah-ha” moment,” said Carma Goin, executive director of IPMA.

Celebrating its 20th year in business, interlinkONE provides an assortment of innovative software and marketing solutions including ilinkONEpro, a distributed sales and marketing automation platform. ilinkONEpro is a multi-tenant, multi-user application that encompasses everything from running complete marketing campaigns to tracking inventory, managing warehouses and fulfilling both electronic and hard copy orders.  With this software, users are able to automate business processes that allow companies to reduce overhead costs and operate more efficiently. This complex customer communications management software has helped countless in-plants who offer a wide variety of services.

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Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE, Inc.
donnav@interlinkONE.com

 

interlinkONE Expands SaaS Suite with Acquisition of AwarenessHUB – The #1 Social Media Software for Sales

interlinkONE_highresThe #1 Social Media Marketing Tool

 

 

[FOR IMMEDIATE RELEASE]

interlinkONE Expands SaaS Suite with Acquisition of AwarenessHUB: The #1 Social Media Software for Sales

Social Prospecting and Sales Platform Will Enable Users to Increase Sales Using Social Media

Wilmington, MA – October 13, 2015 – interlinkONE, a pioneer in the Software-as-a-Service (SaaS) industry, announced today that it has acquired AwarenessHUB, the number one social media software for sales. The data-powered social software platform is a powerful sales tool that intelligently identifies prospects across the social web to boost revenue.

“AwarenessHUB is the perfect complement to interlinkONE’s SaaS offerings and will allow our customers to maximize their social media investment by bringing the right prospects based on targeted criteria,” said John Foley Jr., CEO, interlinkONE. “There’s a true market need for this technology and our customers have already expressed great interest in utilizing it.”

Foley and interlinkONE are no strangers to the social media space; Foley is CEO and CMO for interlinkONE and Grow Socially, and is currently ranked by Forbes as the 15th Most Influential CMO on Social Media. “We truly understand what organizations are looking for from their social media software, and it is not just a platform to post content. Companies want to recoup their investment in their software platform, but also in their social media marketing team. It’s time to change the way we think about calculating ROI on social media and really use it as a sales tool. AwarenessHUB fills the gap in the industry and is unlike any other platform out there.”

Gregg Monastiero and Mike Lewis, who were both part of the previous AwarenessHUB team, have signed on as advisors and were elected as members of the interlinkONE Board of Directors at the beginning of September. Additionally, Todd Chambers, Partner and CMO, Chief Outsiders, also serves on the interlinkONE Board of Directors, and has joined the advisory team.

“I was introduced to AwarenessHUB in the fall of 2013 and when I peeled back the layers of the company what I found was an incredible, unique technology that was on the verge of changing the game in the market,” said Greg Monastiero.  “I’m excited to see AwarenessHUB’s success continue and prosper under John Foley, Jr. and interlinkONE’s leadership.”

How It WorksAwarenessHUB: Identify. Engage. Convert.

AwarenessHUB’s cloud-based suite leverages data science to rapidly model and score the profiles and signals across the social web. The result is segmented lists of individuals who can be hyper-targeted for 1-to-1 social marketing programs resulting in a tremendous lift in qualified leads, pipeline and sales conversions.  Past and present customers include leading brands and Fortune 50 companies. AwarenessHUB allows users to centrally manage all social accounts to listen and respond to customers in real-time, while engaging prospects with targeted content, all from a single platform.  The platform provides insight into where potential and existing customers are online, what interests them most, and the ability to better interact and engage them to drive revenue growth.

interlinkONE will be offering a live demo of the platform on October 21, 2015 at 1pm EDT for those interested. Registration is available at http://ilink.me/HubDemo.

About interlinkONE

interlinkONE, headquartered in Wilmington, MA, is privately held and is funded by business leaders from the software, marketing and start-up communities. Founded in 1996, interlinkONE was a pioneer in the software-as-a-service (SaaS) market by introducing their platform, ilinkONEpro, on the web while the industry was still fulfilling software by CD-ROM. Led by CEO John Foley, Jr., interlinkONE has continued to be an industry leader in new technologies with products and services to fulfill the needs of businesses and organizations internationally. interlinkONE’s latest acquisition is AwarenessHUB the number one social media software for sales.

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Media Contact

Donna Vieira
Vice President, Marketing
interlinkONE
donnav {at} interlinkONE {dot} com

DeWolfe to Deliver “Effective Warehouse & Inventory Management Tips for Success” at Graph Expo 2015

(Wilmington, MA) – Karen DeWolfe, Vice President, interlinkONE, will deliver a ninety minute session at Graph Expo 2015 in Chicago, IL, focused on actionable tips for those in the print and direct mail industry looking to add or expand their fulfillment services and deal with the critical challenges that come with it.

Attendees will learn the answers to key questions that DeWolfe hears every day. Among them; what do you need to start offering fulfillment services if you aren’t already? How can you enhance or augment current offerings to increase profitability? Which service providers should be offering fulfillment services and who shouldn’t be? Additionally, DeWolfe says “we’ll really be focusing on the sales aspect because it is one thing that so many service providers struggle with. It is one thing to offer fulfillment, warehouse and inventory management but it’s another to be able to effectively sell it well. We’ll spend some time reviewing best practices, use cases, and I’ll have a few surprises in store to really get the wheels turning for you here.”

The ninety minute presentation, “Effective Warehouse & Inventory Management Tips for Success,” on Tuesday, September 15, 2015 from 8:30am – 10:00am CT is available to Graph Expo 2015 attendees, however, registration for the session individually is required. Seating will be limited for the session and seats have been filling up quickly. Register immediately at http://ilink.me/GESuccess.

DeWolfe promises “a fun, engaging session that won’t be dry or boring. I know all too well how sometimes these fulfillment sessions can be one-note and I can assure you, you won’t get that with me, my presentation, or the surprises I have in store for attendees.” As an industry veteran with over two decades of experience, DeWolfe’s presentation has already been in high demand amongst registrants and truly is one of the can’t miss sessions of Graph Expo 2015.

Don’t miss out on Graph Expo and “Effective Warehouse & Inventory Management Tips for Success” on Tuesday, September 15, 2015 from 8:30am – 10:00am CT by registering today at http://ilink.me/GESuccess.

Event Details

Event:  Graph Expo 2015
Date:  September 13-16, 2015
Location:  Chicago, IL
Register:  http://ilink.me/GESuccess

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Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE
donnav@interlinkONE.com

John Foley, Jr. and Samantha Lake to Debut “50 AH-HA Marketing Innovations and Ideas” at Graph Expo 2015

(Wilmington, MA) – John Foley, Jr., CEO and President of interlinkONE, and Samantha Lake, Director of Marketing at Grow Socially, will explore a “parade of ideas,” examples of extraordinarily diverse innovative programs, products, and projects that companies are putting into action or testing during their Graph Expo 2015 session, “50 AH-HA Marketing Innovations and Ideas,” Monday, September 14, 2015 from 10:30am – 12:00pm CT.

John and Samantha will give attendees a variety of ideas that they can implement in their company right away. “So often there is a lack of knowledge-share in the industry and we want to change that in a format that is fun, intriguing, and incredibly useful,” said Foley. Key takeaways include; taking advantage of the tools and technology that you already have access to, the importance of staying current and ahead of your customers so you are positioned as a partner instead of ‘just’ a vendor, and how to differentiate yourself from the competition. “We’re going to provide you with new marketing ideas that inspire and motivate you to improve your own marketing efforts so you can really ‘eat your own dog food’ and take a more strategic approach to helping your clients in their marketing efforts,” added Foley. Lake says “We promise a fast-paced, high energy presentation, with useful tips and innovative ideas that attendees will be able to bring back to their shops and implement immediately.”

The ninety minute presentation on Monday, September 14, 2015 from 10:30am – 12:00pm CT is available to Graph Expo 2015 attendees; however, registration for the session individually is required. Seating will be limited for the session and seats have been filling up quickly. Register immediately at http://ilink.me/GE50Ideas.

Don’t miss out on Graph Expo and “50 AH-HA Marketing Innovations and Ideas” on Monday, September 14, 2015 from 10:30am – 12:00pm CT by registering today at http://ilink.me/GE50Ideas.

Event Details

Event:  Graph Expo 2015
Date:  September 13-16, 2015
Location:  Chicago, IL
Register: http://ilink.me/GE50Ideas

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John Foley Jr. headshotJohn Foley, Jr. is the CEO and President of software and marketing solutions company, interlinkONE, and author of the industry acclaimed series, Business Transformation, including Business Transformation: A New Path to Profit for the Printing Industry and his latest release, Business Transformation: A New Path to Profitability for In-Plant Facilities. A world renowned speaker, John is recognized as a thought leader in the areas of marketing, technology development, and business transformation. With a strong background and history in print and direct marketing, John has the experience and knowledge to help service providers of all types transform their businesses to meet the challenges faced by print, mail, and marketing facilities on a daily basis. John Foley, Jr. is educational and engaging, leaving audiences inspired and informed. For interview requests, sales questions, or other needs, please use the media contact listed below.

samantha_lakeSamantha Lake is the Director of Marketing for Grow Socially and works in many facets of the graphic communications industry through client work. A graduate of Purdue University with a B.A. in Media and Public Communication and an M.A. in Professional Communication, Samantha began her career in marketing and communications as a marketing assistant, and has risen through the ranks thanks to her background, drive, and keen ability to think strategically.

 

 

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Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE
donnav@interlinkONE.com