In today’s highly competitive world, your product must stand out from competition in every sense. Most of the time, this means its quality should be better than others. That means your packaging should look equally impressive. After all, packaging affects purchasing decisions. Here is how to increase sales through package customization.
In fact, did you know that one-third of consumer decision-making is solely based on packaging? On its own, your packaging is a representation of your brand and your entire company. More so, it reflects your ability to deliver the quality product experience that your brand promises. And remember, the more your customers value your brand, the more likely they are to keep working with you.
That said, it is quite easy to have a package customization that better appeals to consumers. To help you get started, here are some clever ideas on how you can increase sales through product customization of your packaging:
Customized Gift Boxes
A customized gift box is essential if you want to deliver a unique unboxing experience to your customer. Think of this beautifully-crafted gift box as a way to communicate to your customer the quality product that is waiting inside for them. The best part is you can customize a gift box for your brand to the last detail. For example, the color can be specific to your signature corporate colors, and you can choose the kind of closure system as well.
To give the impression of an actual gift, consider opting for a bow design that also doubles as the box closure. Similarly, you can also opt for a simple fold-over flap system on top of the box for easy opening. Meanwhile, some gift boxes may also be opened from the side. This is the case for gift tote boxes and chest gift boxes.
Customizable Envelopes and Folders
Envelopes are not just for letters anymore. If you’re intent on solidifying your brand experience, consider making branded envelopes part of your overall strategy. This is especially helpful if your business involves sending sales kits or literature that further explains how to use your product. If your kit also happens to have a lot of printed materials, consider going for a customizable folder, some of which are designed to hold as many as 20 sheets of paper. Others also come with two interior pockets so you can arrange your product literature to appear like a book. Even better, you can also have a specific pocket included for your business card.
If your sales or literature kit comes with promotional items like keychains and pens, consider opting for an envelope instead. Not only do they have more room, but they also come with a closure system that will protect the contents from the elements. Consider these customizable packaging options for your company. Start by testing out several types and see which ones appeal to your target market the most. With the right packaging, your product will be easier to remember, making it the top-of-mind choice for your customer.
Imagine walking into a convenience store and seeing shelves filled with faceless products. That is to say, various items are in plain white packaging that carries the brand name and nothing else! Without product descriptors, differentiating call-outs, and attractive product design, you’d have a tough time deciding which brand to choose and would have to take a chance with a blind purchase.
Does Your Packaging Pack a Punch?
Effective packaging works in two stages: a) attracting a potential buyer, and b) persuading the buyer to give it a try. Does your packaging work the way it should? Could it do with improvement? Study these tenets of packaging, and ask yourself whether your brand is dressed for success in the supermarket.
Be an attention seeker
There are two types of shoppers. One, the open-minded customer who enjoys browsing store shelves at a leisurely pace before making a purchase. Two, the type who rushes through shopping on a tight schedule. He/she knows where to find what he/she wants and makes a beeline for the brand of choice, ignoring options.
It’s important to flag both types of shopper, though grabbing the attention of the latter is a lot tougher. Your brand must visually break through the clutter of competing products sharing shelf space, and for this to happen, its packaging must be distinctive. Does your product packaging wear bold, brand-defining colors that will be noticed by an approaching shopper ten feet away? Is the name brand readable? Is the product description short and clear? Does the package’s shape pique interest?
If you can get a shopper to lift your product off a shelf and take a closer look, you’ve won half the battle in your fight for dominance in your product category.
Deliver the dope up front
Intelligently designed packaging addresses a shopper’s primary concerns on the principal panel itself–the side facing out. Information needs to be prioritized and emphasized accordingly. It must be presented logically: brand name followed by product descriptor, differentiating slugline, and other relevant information, such as a discount or a value addition.
Whether or not space is a limitation, you must work towards brevity and clarity, resisting the temptation to crowd the front panel with information that strictly belongs on the reverse side. In short, strike a balance. Say too little, and you won’t sell. Say too much, and you’ll lose the shopper with a short attention span.
Make distinctions, not empty claims
With hundreds of brands vying for the buyer’s attention in any given category, the last thing you want is to offer the world a me-too product. However, manufacturing a product with a competitive edge is not enough. This difference must be spelt out on the front face of its pack to trigger a purchase. It is important to be specific. Don’t just say ‘nutrition packed’, but mention which vitamins your product contains. If it’s organically produced, explain telegraphically what that means. And instead of making empty claims like ‘great quality’ or ‘high value’, explain how and why.
A product that comes with clear and relevant information is more likely to win over a customer who makes comparisons before making a purchase.
Let your customer be your guide
Just as brand advertising evolves from insights into target groups, product packaging must be based on a customer’s hierarchy of needs. If you know what drives a customer to make a purchase in your category, you’ll know what signals to build into package design.
Give the pack utility value
Packaging that is useful on its own, but which only marginally increases cost, will give a product a selling advantage. For example, if you’re marketing soy milk in a tetra pack, you could consider offering it in a plastic dispenser instead. This could have a hinged, snap-on lid with the brand name blind-embossed on it. After the soy milk has been consumed, the dispenser would continue to be used–perhaps to store milk or juice–and the embossing would ensure that the soy milk name brand stays top-of-mind.
Reflect brand personality as promoted through advertising
Packaging must be designed to reflect the image and personality of a brand as projected in advertising. It must use the same color coding, tone of voice, and mnemonics, if any. The reason is that a customer who has responded positively to a brand’s advertising will instantly recognise a product carrying that brand name and favor it when making a purchase.
Indeed, synergy in branding across all media–press, outdoor, television commercials, radio, and packaging–gives a brand the visibility and memorability it needs to grab market share in an increasingly competitive environment.
WILMINGTON, Mass. – (November 21, 2017) interlinkONE, Inc., a leader in the software-as-a-service (SaaS) industry, is thrilled to announce the launch of a new capability inside of our distributed marketing solution, ilinkONEpro. Woocommerce Integration is a new capability that opens the door for many of our clients and their current customers.
Introducing InterlinkONE WooCommerce Integration
At interlinkONE, we know how important it is to create a branded public-facing online storefront for your customers. You want your storefront to reflect your company’s style with colors, graphics, and other customizations.
A WordPress website with WooCommerce installed gives you that customization flexibility…but it doesn’t always provide a seamless integration with your fulfillment provider. We understand that frustration – which is why we’ve added WooCommerce integration to our system.
Seamless Branding, Simple Order Integration
With WooCommerce integration, you get the custom, branded storefront that delivers the ordering experience your customers expect and the seamless order-to-fulfillment process you need.
Here’s how it works: By adding a webhook within WooCommerce, all of your orders are automatically sent to interlinkONE’s order management system. Any time a new customer is created, a new order is created, or an order is edited, those changes travel right to the order management system for fulfillment.
Even better, you no longer have to set up a payment gateway within the interlinkONE system. You can use whatever payment gateways WooCommerce offers – no customer financial information comes to interlinkONE. We get the order information; you keep your customer’s credit card number secure on your end.
Best of all? You don’t have to be a tech wizard! That webhook comes in the form of a URL for the interlinkONE API. You just enter the URL into your WooCommerce API settings, and you’ll be integrated with interlinkONE’s software.
If your website is on WordPress, give your customers the easy ordering experience they want (without a lot of complicated coding). Ask us about WooCommerce integration today!
About interlinkONE, Inc.
interlinkONE has been in the SaaS industry for over twenty years. Led by CEO John Foley Jr., our team continues to be pioneers in the world of technology and online marketing solutions. ilinkONEpro is our distributed marketing and warehouse management solution. The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives.
Business Development Contact:
978.694.9992 ex 202