The 3 Major Benefits of Outsourcing Your Small Business

As we move further and further into a technological age that allows entrepreneurs the freedom to connect with qualified candidates from around the globe to complete their tasks in an efficient manner, it’s important to make a case for the increasingly popular practice of outsourcing for small businesses.

It’s a term that most members of the working world have more than likely heard once or twice, though a few of us may not be entirely sure of what exactly outsourcing entails, or what major benefits it has to offer, especially to those operating small businesses.

Outsourcing is the practice of hiring workers or firms outside of a given company to perform various projects and tasks for the company itself, leaving its regular employees free to focus on more pressing matters. Whether it’s for such jobs as accounting, customer service, or assistance with a larger project that the company doesn’t have sufficient time to focus energy on, outsourcing can be a light in the dark for small businesses everywhere for three key reasons.

Financial Control

The search for new employees to cover a task or project can be daunting and overwhelmingly expensive. While you may find employees that are suitable for the job in due time, most new workers need extensive training to be caught up to speed on what their job entails. The training hours and resources can be costly, and it all adds up very quickly. With outsourcing, you can eliminate the costs that come along with fully hiring more employees, and focus a percentage of those finances on shifting the work to professionals who are already trained for the exact task that you need completed.


As previously mentioned, it can be tedious and time-consuming to search for, hire, and train new employees to assist with tasks or workloads that could easily be outsourced to a firm that already has the time, knowledge, and resources needed to deliver results to your small business. Most outsourcing agencies will be ready to pick up your project as soon as you assign it, without having to focus energies into unnecessary training and hiring, and this allows for your business to operate at a far more superior level of efficiency.

Priority Focusing

Once you’ve handed over your extra projects and any miscellaneous side jobs that need to be accomplished, you’ll find that you have more time to focus on larger priorities associated with building and operating your small business. No longer having to devote time and resources to these small branches of work will allow you to provide exceptional service and work quality to your clients without keeping yourself or your staff stuck in the office past dinner time.

It’s certainly advisable for small businesses everywhere to research and evaluate the pros and cons of outsourcing on a case by case basis to determine if the practice would suitable for the needs of both the business and the clients, so be sure to investigate your options personally if you’re considering seeking the services of an outside firm for the betterment of your company.

Business Transformation: A Path to Profit for In-Plant Facilities


John Foley, Jr. Releases Latest Book in “Business Transformation” Series:
A Path to Profit for In-Plant Facilities

(Wilmington, MA – June 18, 2015) – John Foley Jr., President and CEO of interlinkONE, Inc., officially released his latest book in his “Business Transformation” series on Tuesday. Business Transformation: A Path to Profit for In-Plant Facilities focuses on how in-plant facilities can expand their traditional services to set themselves up to thrive in the future.

Generously printed by Canon U.S.A., Inc., Foley’s latest book asks the questions; what does it mean to be an in-plant marketing service provider? How does an organization become more than just an in-plant printer? How is our organization’s infrastructure going to change? and more.

“I am very excited to get this book out there to members of in-plant facilities,” said Foley. “Many in-plants are capable of transforming their business if they have the right tools and plan in place. It’s a big step, but I believe my book provides a comprehensive plan for a successful transformation.”

In this in-depth and insightful guide to transformation, Foley clarifies what it means to be a marketing service provider, how to transform your in-plant facility, what type of personnel adjustments are necessary and most importantly, how to successfully market your new services to your audience.

in plantEquipped with a full online resource center, Business Transformation: A Path to Profit for In-Plant Facilities, provides in-plants with everything they need to undertake a successful transformation.

Approximately 150 attendees at the 2015 IPMA Conference received a signed, early-edition copy. Anyone interested in a copy of the early edition of Business Transformation: A Path to Profit for In-Plant Facilities, is encouraged to visit Copies will be distributed as they are available.

For nearly two decades, Foley has been helping in-plant facilities transform and adapt their businesses in a constantly evolving environment. In this latest book, as well as the consulting work he does, he demonstrates the importance of expanding a business model beyond traditional print services, adding new services and technologies that enhance communications to better serve the customer. John Foley, Jr. is regarded as one of the most knowledgeable resources when it comes to successful business transformations for organizations nationwide.

Purchase John’s Other Books in the Business Transformation series on

Business Transformation: A Path to Profitability for the Mailing and Fulfillment Industries

Business Transformation: A New Path to Profit for the Printing Industry

Media Contact:
Donna Vieira
Vice President, Marketing
interlinkONE, Inc.

Gaining Credit for Using Mobile Marketing

qrcodemoneyIf you’re a business owner or consumer and you have not tapped into mobile marketing, what are you waiting for?

As a larger percentage of the public is quickly discovering, mobile marketing is advantageous for both the business and the client.

For starters, mobile marketing can instantaneously put the business owner and the consumer in touch, something that can’t be done with more traditional marketing methods such as regular mail, flyers and even email.

Meantime, mobile marketing is a great way for consumers to take advantage of deals while they’re either browsing online for products and services are actually physically in the stores.

With that in mind, what is your mobile marketing strategy for 2015 and beyond?

Credit Cards are Prime Example

One of the biggest industries out there is the credit card industry.

Ironically, a booming mobile marketing play in recent years and moving forward could take people away from carrying plastic in their wallets and purses. As a result, it is important for credit card companies to stay in touch with the latest technological trends.

Whether the provider is one offering Citibank Card Application Reviews or countless other products and services, such providers need to remain on top of their marketing games in order to keep customers as satisfied as possible.

In order to do just that, credit card providers should:

  • Offer top-notch services – With all the competition in the credit card market, consumers do have a wide array of options to choose from. Those credit card providers offering first-rate customer service (see more below) are likely to stand out from the crowd. Services include low annual percentage rates and monitoring of customer accounts to look for things like identity theft and unauthorized charges;
  • Care about their customers – One of the most rewarding (literally) ways to keep customers around for years to come is offering them winning customer service. Along with traditional phone calls and interaction through the mail, credit card companies can turn to social media as a viable tool. With their Twitter, Facebook, Instagram, Pinterest pages and more, such companies can inform consumers about special deals, trends in the credit card industry and much more. The bottom line is to always keep growing (see more below);
  • Evolve with technology – Face it; you’re more than likely not going to stop consumers from wanting to use technology that makes browsing for and buying products and services quicker and easier. As a result, credit card companies must be at the forefront when it comes to real-time interactions with customers. As noted earlier, this is where social media and even mobile marketing can play large roles.

As mobile marketing continues to move forward, credit card companies are wise to position themselves and their businesses at the front of this race to gain consumer dollars, not lagging behind.


About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and small business.

SMS Text Messaging Providing Better Communications

For apartment community residents and managers, keeping in touch can sometimes be challenging. With so many people leading busy lives these days, making sure everyone stays in the loop with necessary community information isn’t always easy. That’s where SMS messaging comes in. SMS messaging has a wealth of potential applications for apartment communities, helping to keep them safer, more secure, and more tight-knit. How can text messaging help apartment communities and what are some examples of communities making use of it?

Text Messaging Provides an Instant Solution

As the article “Keeping Apartment Communities Safe with SMS Text Messaging” points out, most text messages are read within five minutes of being received. This makes them a good fit for apartment communities, making sure residents can keep up to date on the latest news, events and alerts. Instead of having to wait for a Homeowners Association meeting, or rely on word of mouth such as an old-fashioned phone tree, community dwellers can get the information they need any time of day, even when they’re out and about.

How Text Messaging Helps Keep Communities Safe

Text messaging lets apartment managers and residents keep in touch round the clock, making it easier to alert residents to any potential safety issues. These could include:

  • Hazardous weather;
  • Slip, trip or fall hazards;
  • Maintenance issues with the buildings;
  • Scams or cold callers;
  • Lost or missing people, property or pets;
  • Nearby fires, floods or other natural disasters.

For example, residents of Falls Creek Ranch Homeowners Association in the San Juan national forest can sign up for emergency alerts via text message. Residents will receive instant alerts of any situation that could affect their rural community, which is especially important during the fire season. From Robinson Ridge in Texas to Whittington Creek in Kentucky, communities are starting to offer residents the chance to receive alerts about everything from safety issues to the latest community events.

Apartment Managers Can Have Success with Text Messages

Apartment managers who want to use text messaging to keep in touch with residents will get better results if they follow these three golden rules:

  • Make it easy to opt in and out – It should be straightforward for residents to opt in to receive messages, and equally easy to opt out. Not only does this satisfy text marketing laws, it ensures residents only get the information they want to get;
  • Give valuable information – No one likes spam. Focusing on relevant and useful information means that every text will have value, and is more likely to be welcomed by the recipient;
  • Spread the word – Let residents know about text messaging services and the useful information they offer, encouraging them to sign up.

From the local Homeowners Association to a multinational store or a professional organization, text messaging has a wealth of uses when it comes to sharing information. A text message is an attention-grabbing way to reach out, with high open rates, and guaranteed attention. For apartment communities, text messaging offers a way to stay in touch, helping to build an informed and close-knit community where residents feel valued.   About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, group text messaging and homeowners associations.

Why Mobile Apps Should Be a Necessity for Your Business

Mobile apps are no longer a “maybe” for businesses. Research from mobile analytics experts Flurry shows that these days, apps dominate the mobile web, accounting for 86% of time spent online using a mobile device. If your business wants to connect with consumers, apps are an important way to do that. Your customers are online, they’re mobile, and they’re regularly using apps. Your business needs to meet them there.

Putting Your Business in Their Pockets

MobileCreating an effective mobile app means putting your business in your customers’ pockets. A lot of online time is spent on apps, so make sure yours is one of them. To ensure success with your mobile app, planning and marketing are both key. It’s important to have a clear idea what you want your app to achieve. Is your aim to make it easier to buy your products, to provide fun and entertainment, to encourage users to share the app with their friends, or something else? A successful app starts with a clear vision of what you want it to do. Marketing is also key to finding success with business apps. There are lots of apps out there – yours needs to stand out from the crowd, so once you’ve created an appealing product, make sure you let your customers know why they need your app in their lives.

Apps Go Beyond Advertising

The usefulness of mobile apps for your business goes beyond advertising; there are many apps out there that you can start using right now to help your business run more efficiently. From staying in touch with colleagues to project management, mobile apps have many applications for your business. Here are just some of the uses apps have for your business in 2015:

  • Simplify lines of communication. As the article “See the Facility Service Request Mobile App in Action” shows, the right app, such as the eponymous Facility Service Request app, can simplify lines of communication, freeing up you time and making sure the right person gets the right message;
  • Manage and share documents. From readers such as the Adobe Reader app, document creation such as Office Mobile, or file storage and sharing options such as Dropbox, apps make it easy for you to work on documents on the go, and share them quickly and easily;
  • From Twitter and Facebook to LinkedIn, your social networks’ apps give you the ability to stay in touch with your network and your customers no matter where you are, keeping you up to date and making sure you’re easily accessible for your customers;
  • Stay organized. You can use an app like Evernote to capture information or Trello to keep track of a project without the need for scribbled post it notes and lengthy spreadsheets.

The chances are that you are and your customers are more mobile now than ever. By embracing apps in your business and your advertising you can keep your business mobile, responsive and up to date. You’ll be more organized and better placed to collaborate as well, making apps 2015’s must-have for your business.   About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, business apps and mobile marketing.