In order to successfully run a small business, you sometimes need a little financial push in the back to get through a challenge or two.
With that being the case, those who lend money to small companies have it in their best interests to do as much positive marketing as possible to potential loan takers. When all is said and done, the marketing efforts should be professional, not over the top when it comes to trying to make a sale, and followed up with stellar customer service.
Another key focal point is what marketing vehicles lenders use to reach out to and potentially work with small businesses in need of loans.
Should they stick to more traditional marketing measures such as email, flyers and cold calling, or should they be more involved with social media and even mobile marketing in their pursuits?
The answer to that of course depends on which small businesses loan companies are targeting and what marketing options best suit their resources.
Using an Array of Marketing Techniques
To start off with, get the background history on each and every small business you might be working with.
How long have they been around or are they a start-up? Do they have sound financial backing or have they demonstrated a struggle to maintain financial security? Is the industry they are representative of a solid one or does it have some cracks in it, notably financial issues?
These and other questions can be more easily answered using sound marketing practices such as social media (see more below).
Knowing who you are marketing to and their overall state is important before you ever draw up the financial loan papers.
Next, look at your marketing options, along with how you can best explain how the process works.
When you opt to pay for a small company’s future sales up front, make it clear in your marketing message the steps needed to do this, including what is then expected from the small business owner who is receiving the funds.
Make it known in your marketing outreach to them how easy the application process is, how soon the proposed funding will be in their hands, and what the terms of the flexible repayment options are.
With more companies engaging in social media these days, it only stands to reason that you can potentially reach more clients with the different lending options at your disposal, options that you tout on your social networking sites.
Keep in mind that social media offers you a diverse audience, an audience that allows you so many marketing options.
If you don’t already have Facebook, Twitter or even Instagram accounts, set them up sooner rather than later.
Use such sites to showcase what types of lending plans you have available to the man or woman running a small business. While you can and should do this with text, don’t be hesitant to use imagery and even video too.
Although some folks may not think of a site such as YouTube of falling under the social media umbrella, the opposite is quite true.
With a well-done video presentation, you can highlight in a 30 or 60-second piece how your lending options cater to the small business owner. He or she can see this when you share and/or tweet out a short video of just that. As it now stands, more companies are coming to understand the value of sites like YouTube to call attention to their products and/or services.
Another avenue to travel down is looking into mobile marketing when you have lending opportunities for small business owners.
Mobile marketing has skyrocketed in recent years, with many experts predicting there is no end in sight to its possibilities in reaching consumers.
If you are opting for mobile marketing, make sure it is being done in concert with those you are offering to lend money to. The last thing you want to do is come across as too sales-focused, something that can quickly turn off a potential customer.
Lending funds to those in need can be a rewarding practice on several ends, notably your overall revenue.
When you effectively market what you have to offer and why your lending process is better than the competition’s, you stand to cash-in on more and more business.
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas covers marketing and business topics on the web.