A great website begins with an effective homepage.

If someone were to visit your company’s website, what do you think their initial reactions are?  Are they able to easily determine what services your company offers?

Is your company utilizing the full potential of your home page?

Below are five key aspects that each homepage of any website should include:

1. Content

When developing your company’s website, you must consider what aspects of your company are most important to the overall function of your business. The main goal of a home page is to drive visitors to internal pages of the website.

The easiest way to do this is to incorporate teasers of information that require someone to link into an internal page to learn more information on the numerous topics such as who your company is, what services and products you offer and most importantly what sets you apart from your competitors.

2. Stay Current

While having the right content is key, it is important to make sure that your website offers new content on a regular basis. A great way to continually add updated content to your website is by including a blog. A more creative way to include recent content is through images as well as banners, which can highlight new services or even a recent campaign.

3. Social Media Integration

With so many people and other companies utilizing social media in order to communicate with current and potential customers, it is important to incorporate social media into your website. As a result, people will be able to find your company on social media and provide them with another channel to interact and learn about your company.

4. Call to Action

When people visit your website, are they able to interact with the site? For instance, being able to sign up for an E-Newsletter or download a white paper only will not allow people to interact with your website, but it also provides your company with the ability to capture people’s information.

5. Design

While all social media integration, calls to action and great content is key, the one element that is crucial to the overall effectiveness of a home page is the design. The design of a website has the ability to make or break a website.

For instance, your company could have the best content, but if it is being presented poorly, then you run the risk of turning people away from your site. When deciding on a design, it is crucial to include an easy navigation within a simplistic design that includes your company’s branding.

Want to learn more great tips like these on how to build an effective homepage and website, join Tom Barry, Michelle Jollymore and Kerri Stinson for Grow Socially’s upcoming webinar Beat the Website Winter Blues.  During this webinar, we will discuss our web design expertise, ideal website content, Flash vs. HTML and responsive web design.

Register Today!