Mobile phones are changing the way people shop -- impulse buys may be reduced.

According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.

If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:

  • More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
  • 24% of cell owners used their phone to look up reviews of a product online while they were in a store
  • 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else

As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.

Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?

If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:

iFlyMobi — Mobile Website Builder

QReate & Track — QR Code Management

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