3 Ways Printers Can Reach the Mobile Audience

Canalys recently published its worldwide Q2 2011 smart phone market estimates and the results are impressive… although maybe not surprising.

Across the world, the smartphone market grew 73% year-on-year. More than 107.7 million units were shipped in the second quarter of 2011.

These statistics are important to all businesses, including printers and suppliers. Smartphones are changing the way people search, find, and consume information. When they turn to their phone to find a printer or a supplier, will their experience with your company be a pleasant one?

Here are three things that you can start doing today effectively reach that mobile audience:

Create a Mobile Website

A smartphone makes it easy for people to do a lot of things that they typically did on other devices… and that includes searching, browsing, and buying products & services on the web.

Thus, your company will want to invest time and resources into creating a mobile website as soon as possible.

This will involve some technical decisions as well as discussions on what content and features should be included. But it should be a high priority to accomplish that task! Your mobile website should provide important and relevant information for potential customer may need to learn about your company in a hurry.

Incorporate QR Codes into your Printed Materials

Print still has the ability to play a very important role in creating awareness and demand for a company’s products and services.

By adding QR Codes to your printed materials — including business cards, brochures, direct mail, flyers, signs, and more — companies can take advantage of the emotion and interest that a printed piece might stir up in a smartphone owner.

Start Building a Mobile Database

Yes, it’s true that people do not need smartphones to receive text-messages from your company. But I do believe that people with smartphones are more apt to receive push notifications (whether through an app or via SMS) more than someone that has a traditional feature phone.

Thus, start running campaigns that will collect important mobile phone-related details from your customers and prospects today, so that you can reach them through other methods in the future. You may be able to send them SMS/Text notifications about events, company news, or information on a specific print job.