Last week, Mobile Marketer published the results of a study from ABI Research. The big headline was that “consumers worldwide will send more than 7 trillion SMS messages in 2011”.
While there may not be many of us surprised that SMS will reach volumes that we can barely fathom, there are still a lot of businesses that have not yet made steps to integrate SMS/Text into their marketing mix.
If you are a customer of our ilinkONE Version 8 software, you have the ability to send text messages to people in your contact database. The feature is not turned on by default. If you’d like to use it though, you are just a few steps away. First, simply notify your interlinkONE sales rep that you’d like to use the feature. They will help you get the ball rolling.
Once the SMS/Text feature is turned on, here is how simple the process can be to use:
Step 1: Assign Cell Phone Numbers to Contacts
Within our CRM pages, you have the ability to assign a cell phone number to contacts. This field could be populated by editing a contact record and entering the number, or via a bulk upload.
Step 2: Select the Contacts via the Search Feature
Our system allows you to search for contacts via a wide variety of filter criteria. For example, you could pull up a list of people that have opted-in to receive SMS messages from you (i.e. if you had set up a campaign/landing page to collect this data), or perhaps pull up your list of customers.
Step 3: Click the Send SMS button, and enter your message
On the Contact Search Results page, simply click the “Send SMS” button. Then, enter your message in the window that appears (screenshot below).
Once you’ve queued up your messages, our system will take care of the rest. It will send the text messages to the selected contacts that have valid cell phone numbers in the database.
We hope that you use ilinkONE Version 8 to contribute to the projected 7 trillion text messages that will be sent in 2011. Please contact your interlinkONE sales rep to get started!