interlinkONE

Shortcuts for Building Multi-Channel Marketing Campaigns

Posted by Jason Pinto on Wednesday, May 19, 2010 at 8:31 AM in Technology

I’ve recently been able to spend time on the road, training new @interlinkONE customers on how to best use our marketing software.

I’ve worked here for almost 11 years now — thus, there are quite a number of features in the software that I’ve become very familiar with. I’ve also taken some of the granted. However, training new customers about these features certainly helps to re-kindle my excitement about the tools we’ve built over the years.

Here’s one of them:

We encourage all of customers to develop multi-channel marketing campaigns. For example, it certainly takes more than one direct mail piece to promote (and fill up the seats) a seminar.  With our solution, we encourage clients to consider using a combination of direct mail, email, social media, banner ads, print advertisements, and other channels to promote their efforts.

If you do set up a multi-channel campaign in our system, you will have multiple legs in our Campaign Management view. You do have the ability to enter unique questions and answers for each leg — for example, you could ask people that visited your landing page via social media sites different questions than what you ask people that responded via the direct mail postcard.

However, if your multiple legs will have a number of questions in common, we have a shortcut.

• Via Campaign Management, click to edit the actual Campaign.
• Click the “Add New Questions” button
• Enter the common questions and answers that will be used in your multiple channels/legs.
• Then, as you build out the Response mechanisms for each channel, you’ll be able to click one button to bring the Campaign-level questions into each channel’s form.

This feature will absolutely save your crucial minutes as you develop your multi-channel campaigns. Rather than spending your time doing repetitive data-entry, you’ll be able to start planning your next campaign

(2) Comments Tags customer service, multi-channel marketing, response questions, tips and tricks