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Survival is Not Mandatory

Posted by Katie Sadlier on Wednesday, April 28, 2010 at 11:14 AM in Business, Technology

            American statistician, professor, author, lecturer, and consultant W. Edwards Deming once said, “It is not necessary to change. Survival is not mandatory.” In other words, if you are not willing to change you will not survive. This is especially true in the business world. Reality is that culture is continuously changing. Simultaneously, information technology and how we communicate is changing. Take for instance the recent popularity of social media. In order for businesses to remain competitive they are going to have to adapt to this new forms of communication. They will have to change in order to remain a lucrative business.

             In a world of change you must have a willingness to make change. According to Harold Wilson, former Prime Minister of the United Kingdom, “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” People fear and reject change because they fear the unknown and being vulnerable. Take, for example, the internet. When the internet initially went mainstream it was rejected as a fad. We all know how that played out. Like the internet, social media is not going anywhere. It will persist and eventually be outplayed by a new form of communication. The world of communication will continue to change and we will have to adapt in order to keep our businesses viable. Will you keep up? Your business depends upon it!

(1) Comment Tags Change, interlinkONE, Marketing, social media, social media marketing