Save Time and Money in Warehouse Operations
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on Tuesday, May 8, 2012 
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On May 24th, our company will be delivering an information-packed webinar to help you streamline and improve your warehouse operations.
Register today to reserve your seat!
interlinkONE’s VP of Sales Karen DeWolfe will provide an overview of strategies, technologies, and tools that you can use to improve everything from inventory receiving to order fulfillment.
Whether you have been providing fulfillment services for years, or are just starting to offer that as a service, we promise that you will find the content presented during this webinar beneficial.
Key Points to Be Covered in the Webinar
- Effectively Building and Launching an Online Ordering Portal
- Integrating Print-on-Demand Items into Your Process
- Utilizing Automatic Replenishment Logic Instead of Static Reorder Points
- Providing Access to Electronic Fulfillment Options
- Key Customer Service Strategies and Notifications
- And more!
Click here to reserve your seat today!
Webinar Details
Topic: Save Time and Money in Warehouse Operations
Date: May 24th, 2PM Eastern Time
Cost: FREE
RSVP: Click here >>
Tags Marketing Tips for Mailing and Fulfillment Service Providers
I recently had the chance to speak at the 2012 MFSA Southwest Conference in Fort Worth, Texas.
I want to express my sincere gratitude to the conference organizers for having me down and to all of the attendees for making me feel loved. I mean it! I really appreciated it. There was a great camaraderie throughout the conference.
Throughout my presentation, I discussed the convergence of traditonal forms of marketing — including print, mail, and fulfillment — with online marketing, social media, and mobile.
I presented strategies, tips, and tools that service providers can use to effectively sell, build, manage, execute, and measure multi-channel marketing solutions.
Below are the slides that I used for my presentation. I hope that you find them helpful!
Ready to Learn More?
Would you like to learn how interlinkONE’s solutions can help you succeed with multi-channel marketing?
I’d love to help! Register for a demo today to see what we can do for you >>
Customer Spotlight: Using Video to Sell Fulfillment
I just wanted to take a quick moment to turn the spotlight on one of interlinONE’s customers.
H & H Graphics Group utilizes our Warehouse Management and Order Fulfillment software to provide a number of services to their clients.
They utilize a variety of our features, including:
- Inventory Management
- Online Order Entry
- Pick Tickets and Packing Slips
- Order Fulfillment
- Shipping Notifications
- Web-to-Print Storefronts
- Build-on-Demand Kits
- And more…
Of course, simply utilizing our software is only part of what H & H Graphics Group does each day when it comes to their fulfillment process. Another piece to that involves the marketing and sales efforts that they execute to bring on new clients.
I wanted to highlight one of the unique ways that H & H Graphics Group does this — with video!
In the video above, Mike Williams – a Publishing and Fulfillment Consultant at H & H Graphics Group – demonstrates some of the main features and benefits of their Fulfillment operations.
I think that this is a great way to tell a company’s story about a process that may not always be easy to comprehend.
The Supply Chain: A Collaboration of Marketing and Fulfillment
Over the past few years, many service providers in the worlds of print and mail have sought to grow their business by also offering fulfillment services.
While this certainly can prove to be a profitable move, the initial transition may prove to be a bit difficult. Part of that is simply related to logistics — you need space to hold inventory, you need to install shelves, you need to strategically learn where to position materials, etc. However, once a company gets over some of the bumps during the implementation process, they may start riding down a smooth and profitable road.
If you are wondering if your company can also benefit by offering fulfillment services, we have some advice for you.
The Main Secret to Success
In the end, success inside of a fulfillment operation often comes when the lines of communication between it and the marketing/sales departments are open and running smoothly.
Some companies make the mistake of not thinking of fulfillment operations as part of the marketing process. But it absolutely is!
Most of the materials being stored and fulfilled inside of a warehouse are often for marketing activities — for trade shows, for lead follow-up, for presentations, and more. Thus, it is absolutely vital that your supply chain management efforts — which connect marketing with fulfillment — are functioning as well as possible.
Overview of Supply Chain Management
What exactly is supply chain management?
One definition is listed as the “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.”
Now, that may seem slightly confusing or overwhelming to a company that is wondering whether they should get into the fulfillment business.
But the good news is that in all actuality, supply chain management can be orderly, efficient, and successful, especially when marketing and warehouse business departments work together effectively.
A few simple steps that can improve communication and work-flow between multiple departments include:
- Implementing software that both groups can monitor easily — this would include visibility into inventory amounts, order status, and more
- Understanding the supply chain from beginning to end so that there is no confusion as to how each step fits into the wholesale/retail puzzle
- Consistent scheduled face-to-face meetings can go a long way toward promoting a spirit of community between departments
Are you looking to improve your Supply Chain?
If you are looking to offer fulfillment services, or to improve your existing Supply Chain Process, I hope that you find the information above helpful.
Of course, if you’d like to discuss this further, I would love to help! Please feel free to contact me.
How In-Plant Printers Can Offer Value-Added Services
I am happy to announce that we will be delivering a webinar on Tuesday, November 15th to members of the In-Plant Printing and Mailing Association (IPMA).
There is no doubt that in-plant printers face different circumstances than commercial or quick printers. However, many of the same trends in the worlds of marketing and communications affect their business too.
To put it simply, many of them are finding that print volume, print sales, & margins have gone down.
Some of the reasons for this may include:
- Many of their organization’s prospects and customers are turning to social networks and the web as the primary way they find information.
- Smartphones are changing the way people interact and communicate with brands.
- As budgets tighten everywhere, organizations may see outbound marketing as something that is too expensive, with not enough ROI.
With circumstances like those a reality, in-plant printers are looking for ways to increase the value that they can offer to their organization.
During the webinar on 11/15, we will share strategies and tactics that printers can take advantage of to just that. We will present opportunities for offering value-added services in the form of:
- Mobile Marketing – QR Codes, mobile websites, and more
- Social Media Integration
- Online Ordering, Electronic Fulfillment, and Inventory Management
This webinar is available to members of IPMA. Please click here for registration information >>
