Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
How Did John Foley, Jr. Perform at Dscoop6?
Posted by 
on Tuesday, February 22, 2011 
at 1:08 PM 
in Over the past couple of weeks, we shared news (and a bit of hype!) about the presentations that our CEO, John Foley, Jr. would be delivering at Dscoop 6.
Well, the conference is now over. If you weren’t able to attend, you may be wondering how John did. Well, we are happy to share the following with you:
Video Reviews from the Attendees
A couple of the attendees from John’s presentations were kind enough to spend a couple of minutes in front of The Flip and let us know what they thought. Here you go:
Robert Kraft of FirstEdge Solutions:
Tags How-To: Add a YouTube Video to a Landing Page
One of the features within our ilinkONE Version 8 software enables you to easily insert YouTube videos into a landing page. It’s easy to do… and it also can help to make your landing pages a bit more interactive.
Using a Template
If you are building a landing page with one of our templates, you will see a “YouTube Video” button within the WYSIWYG editor. After clicking that button, you simply need to paste in the URL of your YouTube video.
If you’d like to do this, here are the steps involved:
- Create a Landing Page (using one of our templates) within our ilinkONE Version 8 Marketing Software
- Go to YouTube and grab the URL for the video.
For example, let’s use: http://www.youtube.com/watch?v=HXEdwOkX-bM - Back in V8, click the “YouTube Video” button in the Landing Page editor, and insert the URL
HOW TO: Insert a YouTube Video into one of our landing pages
- After that, you simply need to save your edits. Then, hit the “Preview” button — the video will be embedded directly into the landing page!
Using Your Own HTML
Even if you are using your own HTML for a landing page, you can still embed YouTube videos. It’s real easy to do this as well.
Go to YouTube.com and find the video. Click the “Embed” button. YouTube will provide the exact code that you need. Simply copy that code, and head back into the “Edit Landing Page” section of ilinkONE Version 8.
Paste the code wherever you would like the video to appear, and hit Submit.
VIDEO: Applications for QR Codes & Graph Expo
Graph Expo is going to be here very soon. It’s been a very busy week, and next week will be packed with to-do list items as well. But we took a quick break to film a new video.
In this video, we discuss what surely will be a hot topic at the show… how to use QR Codes:
Countdown to On Demand with a New Video Each Day
Next week, we will be exhibiting (and speaking!) at the On Demand Expo in Philadelphia. As we count down the days, we will be releasing a new video each day until the show starts. All of the videos will discuss ways that printers can grow their business with marketing services.
Here is Day 1 of the video series: http://ilnk.me/buzzer
Here is Day 2 of the video series : http://ilnk.me/realestate
Here is Day 3 of the video series: http://ilnk.me/ship
Here is Day 4 of the video series: http://ilnk.me/printers
Here is Day 5 of the video series: http://ilnk.me/staffing
We will be in Booth #306 at the On Demand Expo. Swing by the booth to pick up a copy of the InfoTrends White Paper, “interlinkONE Utilized for Success in the New Marketing Economy”.
Blogging, Twitter, and YouTube, Oh My!
Social Media… If you aren’t addicted to some aspect of it already, you most likely soon will be. Sites such as Twitter and Facebook are exploding in popularity, and they are having a major impact on the marketing world. Recent surveys are even showing how younger generations are even moving away from e-mail, and solely relying on these types of sites to communicate online.
Without further ado, here is a bit of information on some of the marketing channels that are available to you now – and that can help you greatly expand your reach.
| Marketing Channel | What is it? | Example (interlinkONE) |
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Twitter is a social networking and micro-blogging service. It enables you to send and read other users’ updates, known as tweets. Tweets are text-based posts of up to 140 bytes in length.
Why should you use it? – People will follow you. You can then provide information that they may find useful (perhaps links related to stories that affect your industry, or links to content that your company provides). Also, people post personal items on Twitter. This could help present the “human” aspect of your company to others. |
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YouTube allows you to upload, share, and view videos online. You can also link to or embed these videos in your website and landing pages.
Why should you use it? – Video is a great way to get your message across. People are bombarded with marketing messages… Sometimes a video is the the one that gets your prospects attention, and also delivers your message. |
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A blog is a website which is usually maintained by an individual or a group of people. It typically stands apart from your corporate website because a lot of times they offer commentary. Typcially, the topics are related to something in your industry… or common challenges that people in your business face each day.
Why should you use it? – A blog can be a great way for people to become familiar with YOU. Perhaps they are not in the mood to read the sales-related material on your website, so they click on your blog. From there, they become familiar with your expertise and what you care about – all the while seeing the link to your company website on the page. |
