While at the 2012 Graph Expo conference in Chicago, our CEO John Foley, Jr. was quite a busy man.
He worked the booth, shared his book with service providers that are looking to grow their business, and he delivered multiple presentations.
Well, the great folks at WhatTheyThink have made it possible for us to re-visit one of the activities that John participated in at Graph Expo. They have posted the video of the presentation that John delivered inside the Canon booth.
Simply click on the image below to watch the video:
The title of John’s presentation was Content Anywhere: Implementing a Cross Media Strategy.
John covered items such as:
- Key Components of Multi-Channel Marketing
- QR Code Best Practices
- Mobile Marketing Strategies and Tactics
- Utilizing Online Video
- Web to Print and Variable Data Printing
- And more!
If you would like to implement a cross-media strategy that will grow your business, please contact our team today!
Well, one of the biggest print industry events of the year has just come to a close.
However, it’s also important to reflect on some of the big shifts and changes that were apparent at this show.
Click on the image below to watch the video:
In the video, John discusses items such as:
- The “buzz” on the show floor
- What Graph Expo will look like in the future
- How important marketing is to the print industry
- Growth opportunities for print service providers
- And more!
P.S. For information on how you can succeed as the print industry continues to change, please take a look at John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.
It’s almost hard to believe, but Graph Expo 2012 is right around the corner.
We have already started packing our bags for the big trip to Chicago, where we will be exhibiting from October 7th through the 10th. This year, we will be located at Booth 1071, within the Marketing Pavilion. If you’ll be attending the show, we’d love for you to visit our booth for a couple of reasons.
For one, we’d just like to say Hi! But there are lot more reasons that can actually help your business.
In this video, our VP of Sales Karen DeWolfe shares them:
We are absolutely thrilled to showcase some of our latest enhancements and features. This includes:
- Triggered Event Marketing
- Scheduled Email Functionality
- Dynamic Landing Page Personalization
- eCommerce Storefronts
- Inventory Management
- Mobile Websites and QR Codes
- And more!
We hope to see you in Booth 1071 at Graph Expo soon!