Integrated Marketing, Value Chain, and On Demand Expo
Posted by 
on Monday, April 12, 2010 
at 9:47 AM 
in I just returned home from the Franchise Services President’s Council event down in New Orleans. It truly was a wonderful event. All of the sessions were packed with printers that are truly trying to move their businesses forward, and the scenery at night on the streets was exciting (of course!).
One of the presenters drilled home this point — Printers must be able to offer complete execution across the marketing value chain for their cleints.
This includes everything from the building, managing, executing, and measuring stages of a marketing campaign.
At interlinkONE, we have been using a “marketing value chain” slide in our presentations for the past 10 years. We truly believe that printers have a great opportunity to grab more business from their customers by offering additional marketing services.
If you are interested in how we can help, please visit Booth #306 at the On Demand Expo in Philadelphia next week.
The event is taking place from April 20th to the the 22nd. At the booth, we will be demonstrating exactly how our marketing software can help printers to deliver solutions that that encompass more than just the printed materials. We will present ways that printers can use our software to deliver integrated marketing programs to their clients – including print, email, mobile, the web, and more.
And of course, we will present the real-time reporting dashboards that help your clients see what marketing channels are working for them.
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