John Foley, Jr. Speaking at Printapalooza in Ocracoke
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This weekend, our CEO John Foley, Jr. will be speaking at the Printapalooza event down in Ocracoke, North Carolina.
We must send a very special “Thank You” to John Cassidy of Duplicate Inks for including us in this event!
Over a period of two days, John will be delivering presentations to a group of printers that are local to that area.
All of the presentations will be specifically tailored to companies in the printing industry.
What John Will Be Speaking About
Here are a few of the topics that John will be covering
- The World of Marketing Communications: Today and Tomorrow
- Business Transformation for the Printing Industry
- Finding Your Place as a Marketing Services Provider
- Using Social Media to Grow Your Business
- Mobile: What You Need to Know and Do!
All of those topics will be accompanied with strategies, plans, and actionable ideas that the printers in attendance can use to grow their business.
P.S. John, I hope that you get to enjoy the scenery a bit too!
P.P.S. Would you like John to speak at one of your events? If so, please contact us today!
Telling Your Story with a Multi-Channel Approach: Content Marketing World 2012
I’m quite excited to share news that I’ll be speaking at Content Marketing World 2012! Here is an article that I’ve written to tease my presentation.
I love marketing.
As a result, I often get excited about new channels and technologies that appear. Over the past few years, this has included such things as QR Codes, Near Field Communication (NFC), and of course various social networks. Perhaps you also have the tendency to get excited about new channels and opportunities that arise!
However, one of the biggest things that I’ve learned throughout my business career has been this — you can never rely solely on one channel to get the job done! No matter how buzz a channel or technology may come up, the best way to effectively reach your audience is through an integrated, multi-channel effort.
In today’s world, it may seem harder than ever to stand out and get noticed. But during my presentation at Content Marketing World, titled “Expand the Reach of Your Story with Multi-Channel Marketing”, I will demonstrate how you can effectively use a mix of traditional and newer marketing channels to tell your brand’s story more effectively than ever before!
I hope to see you there!
In the meantime, I’d love to connect with you on Twitter, Facebook, LinkedIn, Google+, or Pinterest!
Business Transformation: Dscoop at drupa
If you are heading to Germany for drupa, I’d like to tell you about a very special event that is happening around the same time.
HP is putting on the “Dscoop at drupa” event from April 30th through May 4th.
I’m quite happy to share the news that our CEO John Foley, Jr. will be speaking at this event.
He’s actually delivering two presentations while he’s there.
In the video below, John discusses the presentation that will be tailored to the General Commercial Printing group.
The title of this presentation will be “How to Strategically Transform and Grow Your Business”.
John will also be delivering a presentation to the Labels & Packing group of printers at Dscoop at drupa. Click here to learn more about that one!
Learn to Succeed with Social Media at the On Demand Expo
I am excited to share the news that I’ll be speaking at the ON DEMAND Expo on June 14th in New York!
I will be talking about a topic that I am quite passionate about: “Growing Your Business With Social Media”.
But what has made me more excited than usual about this presentation is that I will have a very special co-presenter.
Ladies and Gentleman, Meet My Co-Presenter
Donna Vieira, the Director of Marketing and Communications at Curley Direct, will be speaking with me on this very important topic.
You will not want to miss out on the insight that Donna will share with attendees! She has a lot of experience in a variety of marketing channels, and she has absolutely had success with various social networks.
If you will be in New York for ON DEMAND, we would love to see you there!
Presentation Overview
Title: Growing Your Business With Social Media
Description: In this session, hear how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
- Understand how your target audience communicates in the various channels and how getting noticed is most important.
- Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
- Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
- You will take away immediate actionable ideas for your business — for your website, social media channels, email campaigns, and more.
- Learn best practices for social networking, SEO, and website design.
Learn more at the ON DEMAND website today >>
A New Path to Sustainable Growth: Dscoop at drupa
In less than two weeks, I will be headed to Germany for the biggest event in the printing industry – drupa!
I am absolutely looking forward to experiencing this massive trade show for the first time.
Also, I’m excited that I’ll be delivering two presentations at the Dscoop at drupa event! One of my presentations will be specifically targeted towards printers in the Label and Packaging space.
I took a moment to film this video regarding what I’ll be talking about:
Presentation Overview
Title: A New Path To Sustainable Growth
Description: During this session, I will present growth strategies for printers in the labels and packaging space. I will provide ideas and tactics that printers can use to stand out from their competition. I will provide an overview of new technologies and marketing channels that can be used to make print interactive and deliver more relevant content to the consumer. I will also provide inspiration and actionable steps for printers that are looking to improve their own sales and marketing efforts.
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Tags Drupa, Dscoop, event, growth, presentation, print industry, printers, speaking, sustainable 
