Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Learn How to Grow Your Business at the PODi AppForum
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on Friday, January 13, 2012 
at 4:21 PM 
in ![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo-300x81.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
From January 23rd-25th, I will be in Las Vegas for the 2012 PODi AppForum. If you will be attending too, let me know! I’d love to meet up with you.
I sat down in front of the camera to discuss what I’m looking forward to in regards to this year’s show. Enjoy!
While I’m there, I’ll have the chance to deliver a presentation on January 24th the topic of “How to Transform Your Business into a Marketing Services Provider“.
I promise that this session won’t contain any fluff — from the beginning to the end, I will share inspiration that you can take home to help your print business grow! I’ll be sharing case studies, strategies, plans, campaigns, and other ideas to help you succeed.
Click here to learn more about the PODi AppForum >>
PMA@CES and the DIMA Conference
Vegas, here I come!
In a few days, I will be speaking at the 2012 Digital Imaging Marketing Association Conference (DIMA) in Las Vegas, NV. This event is associated with the big PMA@CES festivities as well. I recorded the brief video below to discuss what I’ll be talking about while I’m there.
If you’ll be attending too, please let me know! I’d love to meet up with you.
Click here for more information on the conference >>
Business Growth Tips at DIMA 2012
I am quite happy to announce that I’ll be heading to Las Vegas in January to participate in the DIMA 2012 conference. If you’ll be attending or in the area, please let me know! I’d love to meet up with you.
What is the DIMA 2012 Conference?
Well, first things first: DIMA stands for Digital Imaging Marketing Association.
The 2012 DIMA Conference is the premier educational event for digital imaging professionals. It takes place January 8-9, and it is a prelude to the 2012 International CES show.
What will I speaking on… and when?
I will be delivering two presentations while I am there.
On Sunday January 8th, at 1:30 PM, I will be speaking on the subject of “Being Social: Creating a Successful Social Media Campaign“.
—Session Overview—
While everyone is talking about social media, marketers are looking for tools and techniques for implementation of an effective social media campaign. This session will discuss “how to” approaches for effectively utilizing social media. Participants will learn how to identify the “right audience” in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.”
And then on Monday January 9th at 9:00 AM, I will present the topic “Transforming Your Photo Business“.
—Session Overview—
In this presentation, John Foley, Jr. presents an in-depth look at the dramatic changes that have affected the photo publishing industry recently. However, he provides proven strategies, plans, and tactics that photo labs can follow to grow their business despite the decrease in printing. He provides case studies of companies that have already found ways to adjust their business model, and succeed. He provides commentary and advice from industry leaders who not only offer valuable guidance on what imaging companies must do now, but also how they can prepare for what changes will come in the near future.
Where is the DIMA Conference being held?
I am certainly not sad to say this: The conference is being held at Bally’s Las Vegas.
Register today… and I’ll see you there!
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Tags Business, CES, content, DIMA, events, Las Vegas, PMA, presentation, social media, speaking, topic, transform Learn How to Grow Your Print Business at the PODi AppForum
![PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers](http://interlinkone.com/wp-content/uploads/2011/12/PODi_AppForum2012_logo.jpg "PODi AppForum 2012 [Logo] - Our CEO John Foley, Jr. will be speaking on Business Transformation for Printers"){kind=logo}
Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.
I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.
If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!
Below is a description of what the attendees can expect from my session:
An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways for Attendees:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes – including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
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Pictures from the “Renovate Your Marketing” Event
On December 1st, I had the privilege of speaking at the “Renovate Your Marketing” event, which was sponsored by the great folks at Modern Mail. My topic was “Integrated, Multi-Channel Marketing”.
The event was held at the World Cafe Live at The Queen, which is an absolutely incredible building in Wilmington, Delaware. I must say thank you to Modern Mail for having me and to all of the attendees for their participation.
Below are a couple of pictures from the event. You can find the rest on interlinkONE’s Facebook page.
Here is Doug Ainsworth, CEO of Modern Mail (on the left) and me!
A slide from my presentation on inbound and outbound marketing
View the rest of the pictures here >>
