John Foley, Jr. Speaking on QR Codes at the NAPL Owners Conference
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I’m happy to announce that interlinkONE and Grow Socially CEO John Foley, Jr. will be speaking at the 2011 NAPL Owners Conference.
The Owners Conference takes place September 8th through 10th, 2011 in Chicago, IL.
Details of the Presentation
John is speaking on Friday, September 9th from 9:45am to 10:45am. The theme of his presentation is “Print + Mobile – Understanding QR Codes”.
Here is a brief overview of what John will be covering:
This presentation is focused on providing best practices for companies that want to use QR Codes to reach the mobile audience. You will learn about QR code case studies across various industries, creation and design options, and also techniques for ensuring that your web content is optimized for mobile phone.
Tags John Foley, Jr. to speak on Social Media at Bryant University
interlinkONE’s CEO, John Foley, Jr., is headed back to school!
On Wednesday, April 28th 2010, John Foley, Jr. will be speaking to students at Bryant University on the subject of social media. John will be speaking to two different classes on the topic of “Using Social Media to Build Business”.
John has delivered a similar presentation to print, mail, fulfillment, and marketing services providers over the past couple of years. However, he will have a bit of a different spin as he delivers the presentation tomorrow.
“The communication channels that we have available to us continue to change,” said John. “Businesses must be willing to recognize that students and those just out of school can have a dramatic impact on the success of their marketing efforts. They are using social media tools every day on a personal level. With just a bit of guidance (and content), they can use their knowledge and experience to help companies integrate social media into their marketing campaigns.”
We hope to post pictures and videos from the presentation later this week… Stay tuned.
New Page Up – Speaking Engagements
We’ve recently added a new page to interlinkONE.com in the “About” section titled “Speaking Engagements”. The page includes a list of some of the events we’ve spoken at over the past few years, as well as the topics presented. The page also includes video footage from some of the presentations.
We hope that you enjoy it!
Click here to check out the new page
If you are interested in having an interlinkONE representative speak or present at one of your upcoming conferences, seminars, or events, please feel free to contact us.
Almost Famous
There are many ways for a company to increase awareness about their products or services. It primarily comes down to increasing one’s marketing efforts — sending out more direct mail pieces or emails… getting more involved on social networks, creating videos, eBooks, and more.
Another way is to land more speaking engagements. If your President/CEO or VP of Sales speaks at conferences, trade shows, and other meetings, it can have 3 primary benefits:
- People will start to view you as an industry-leader
- Your company will viewed in a positive light (as long as the presentations/speeches are educational)
- It will increase awareness about your company
So, how do you land more speaking engagements?
Well, if you do enough of them, and you’re really good, people will start to invite you.
But whether you’re at that point, or just starting out, it really comes down to being proactive.
- Research conferences and trade shows that are related to your industry
- Look into organizations that are affiliated with your industry (sometimes they put on smaller, less-publicized shows and meetings)
- Reach out! Contact the people that organize those events, introduce yourself, and don’t hesitate to ask to be considered for a speaking engagement.
Now, it may cost a bit of money to speak at some events. Sometimes you need to (wink, wink) buy advertising in a magazine related to the show. You may need to set up a booth as an exhibitor if you will also be one of the presenters. But having a cost applies to all marketing efforts. Can you afford it? Will the ROI be worth it?
But more than that, you need to be prepared to demonstrate that you can be a great presenter. Be prepared to list possible topics that you could speak on… What would the audience gain from spending an hour listening to you?
You may even want to record and send video clips of you speaking somewhere else – even if it’s just in your office, speaking to your employees! If the video helps show that you are charismatic, it may help increase your chances of being selected as a presenter.
In the long run
Sure, marketing would be a lot easier if everyone visited your website and requested to buy without any prompting. But that’s not how it works.
If you want to increase awareness through speaking engagements, you will need a plan, good content, and you’ll need to execute it. No matter how popular you may become, you’ll always achieve greater results if you’re proactive.
It’ll take a bit of money, time and effort – but it can help increase the overall success of your company, product, or service in the long run.
Photo Credit: http://commons.wikimedia.org/wiki/File:Audience.jpg
