Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Customer Tip: Add a File Upload field to your Landing Pages
Posted by 
on Wednesday, December 21, 2011 
at 6:16 AM 
in Within ilinkONE Version 8′s marketing software, users can set up surveys, registration pages, feedback forms, download entry points, and more through our Campaign Management and Landing Page features.
Within that piece of our software, users can easily build Question & Answer forms for a variety of reasons. Most of our customers typically choose from Question Types such as:
- Multiple Choice
- Single Choice via Radio Buttons
- Single Choice via Dropdowns
- Open-Ended
But there is another option available that may assist you in your marketing efforts. That option allows you to create a field on a landing page that enables people to upload a file while they are filling out the form.
Using the File Upload Feature
If you are familiar with how to build campaigns and landing pages in our system, it is very easy for you to use the File Upload feature.
- To create a File Upload field, you’ll want to create/edit a Question for your campaign.
- On the “Edit Question” page, set the Question Type to “Single – Open Line Text” and then check the box for the “Display as File Upload” field.
Once you’ve taken those simple steps, the ilinkONE Version 8 software do the rest of work.
Next time that you view the landing page that those questions are associated to, you will see your web browser’s Upload File utility displayed with that question.
The system will store the images on the FTP server. You will be able to access them by simply finding the folder associated to the Client that you built the campaign for.
We hope that you find this feature useful. If you have any questions, please feel free to contact our Customer Support team!
How In-Plant Printers Can Offer Value-Added Services
I am happy to announce that we will be delivering a webinar on Tuesday, November 15th to members of the In-Plant Printing and Mailing Association (IPMA).
There is no doubt that in-plant printers face different circumstances than commercial or quick printers. However, many of the same trends in the worlds of marketing and communications affect their business too.
To put it simply, many of them are finding that print volume, print sales, & margins have gone down.
Some of the reasons for this may include:
- Many of their organization’s prospects and customers are turning to social networks and the web as the primary way they find information.
- Smartphones are changing the way people interact and communicate with brands.
- As budgets tighten everywhere, organizations may see outbound marketing as something that is too expensive, with not enough ROI.
With circumstances like those a reality, in-plant printers are looking for ways to increase the value that they can offer to their organization.
During the webinar on 11/15, we will share strategies and tactics that printers can take advantage of to just that. We will present opportunities for offering value-added services in the form of:
- Mobile Marketing – QR Codes, mobile websites, and more
- Social Media Integration
- Online Ordering, Electronic Fulfillment, and Inventory Management
This webinar is available to members of IPMA. Please click here for registration information >>
DMA Boston 2011
From October 1st through the 6th, interlinkONE and Grow Socially employees will be participating in various events around DMA Boston 2011. We will be on the show floor, we’ll be attending some of the after-hours networking events, and we’ll be meeting up with customers & prospects.
If you are planning on being at the conference too, we’d love to see you there! Please feel free to let us know.
While it certainly is nice to have a show of this magnitude right in our backyard, we have also been quite pleased with some of the pre-show commentary that the DMA has been releasing.
In fact, we might have burst into a spontaneous company dance after reading this article. Yes, the headline and the sub-headline were right up our alley:
- “‘Integrate,’ says DMA”
- “Multichannel strategy emphasized at DMA’s All for One conference”
Those two lines are ones that we try to live by everyday when it comes to our marketing efforts. It’s not always easy, but using our own technology helps 
P.S. If you have any questions about how you may be able to improve your marketing efforts through integrated, multi-channel activities, please feel free to register for a demo here >>
Ready to Text Your Customers and Prospects?
Are you looking for a new way to reach your customers and prospects? If so, the answer may be found in an activity that you’ve probably already participated in a few times today — and that is via SMS/Text messaging.
While it is true that not everyone would be open or happy about receiving text messages from businesses, the same could really be said for every other channel. And just like channels such as direct mail, email, social networks, etc., there are going to be people that prefer to receive discounts, product news, and more from companies that they like via text messages.
The Growth of SMS/Text Messaging
MarketingCharts has as great recap of an August 2011 study from the Pew Internet & American Life Project.
Here were a couple of numbers worth noting:
- 59% of cell phone owners send or receive text messages
- But, 92 % of US smartphone owners send or receive text messages
As more and more people become smartphone owners, companies should be very aware that those people may not only become regular text-message addicts users, but they also become willing to receive communications from a business via that channel.
Can interlinkONE Help You with SMS/Text Messaging?
Yes, of course
Within our integrated, multi-channel marketing software application ilinkONE Version 8, users have the opportunity to communicate with their customers and prospects through a variety of options. They could choose to build and send an email… they could generate a fulfillment order for the warehouse to package and ship… they could schedule follow-up calls or meetings… and they can also send SMS/Text messages.
Yes, all of that can be done through one system.
Would you like more information? If so, please let our team know how we can help you.
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Tags Android, iPhone, messaging, mobile, multi-channel marketing, Reports, smartphones, SMS, Software, Text, trends Grow Big: A Success Story About Personalized URLs
I must send a very special thank you to Ab Kuijer for two things.
For one, he wrote a great book recently titled “Think Small, Grow Big”, which contains a ton of great content for companies that are looking to use social media effectively in their marketing efforts.
And second, I must thank him for mentioning our company in the book along with a great case success story regarding personalized URLs.
While I do not want to steal too much thunder from the book (buy a copy today!), here are the highlights from the case study:
- JuniorSenior used interlinkONE’s marketing software to generate a campaign that utilized personalized URLs
- The campaign was for the Cultural Youth Passport Organization in the Netherlands
- The goal was to inform their partners about a new “Culture Card” program
- Personalized URLs were created for each partner and were included on the letters and direct mail pieces that were sent out
- The URL directed people to a personalized landing page that presented information specific to the partner’s company
- They received a 71% response rate!
Now certainly, a response rate at that level is not typical. But when other marketing fundamentals are done right (having a great list, a compelling offer, strong design, helpful personalization), this case study helps to show that it can happen.
We hope that you enjoy Ab’s book, as well as the additional details about the case study that he included.
If you would like to learn how interlinkONE’s software could help you to generate campaigns that include personalized URLs, please let us know.
