Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Keeping Up With Activities at #InterACT
Posted by 
on Wednesday, August 11, 2010 
at 11:49 AM 
in If you are like me, and have not been able to attend the InterACT conference in Chicago this week, we can all be thankful for the attendees that are sharing what’s happening at the show via social media.
For one, there have been many items posted by the attendees and speakers on Twitter. Simply search for tweets that carry the hashtag #interact, and you will find a treasure-trove of quality quotes and learning points that the attendees have been treated to.
Here are a few of my favorites so far:
Another one of the prolific tweeters that is in attendance at the InterACT conference is Heather Fletcher of Target Marketing magazine.
She posted a great recap of Day 1 of the show here. She analyzes and provides a number of wonderful quotes on the topic of what are marketers doing right, and what are they doing wrong.
To all those that are at InterACT and continue to share this type of wonderful information, I send to you a major THANK YOU.
Tags John Foley, Jr. speaking at PIM
On Tuesday, August 2nd, John Foley, Jr. CEO of interlinkONE will be speaking at the PIM Summer Management Conference in Southfield, MI,. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr., will be presenting “Transition from Print Service Provider to Marketing Service Provider”
Here is an overview of what John will be discussing:
- Transition from Print Service Provider to Marketing Service Provider
- Using Social Media to Build Business
- Multi-Channel Marketing
- Integrated Marketing
- Marketing and Data Management
- Emerging Technologies for Marketers to Embrace
For more information about the PIM Summer Management Conference event, you can visit their website at http://www.print.org/Index.cfm
John Foley, Jr. speaking on Social Media at the IEGA Conference, June 25th
On Friday, June 25th, John Foley, Jr. CEO of interlinkONE will be speaking at the International Engraved Graphics Association (IEGA) event in Newport, RI. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr., will be presenting “Using Social Media to Build Business”
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the IEGA event, you can visit their website at http://www.iega.org/
MFSA Annual Conference: What’s New with Social and Mobile Media
John Foley Jr., CEO of interlinkONE, Inc. will be speaking at the MFSA Annual Conference on Friday, June 4th on the subject of “Business Strategy: What’s New with Social and Mobile Media for Prospecting and Lead Generation”
The conference is being held at the Francis Marion Hotel in Charleston, South Carolina.
John will be speaking from 10:45 am until noon. He will provide compelling content to help build the business case for making social media and mobile marketing part of your sales and marketing strategies. He will demonstrate how you can use these channels to increase awareness and demand, as well as to generate leads and to build client relationships.
For more information about the MFSA Conference , you can visit their website at http://www.mfsanet.org
Survival is Not Mandatory
American statistician, professor, author, lecturer, and consultant W. Edwards Deming once said, “It is not necessary to change. Survival is not mandatory.” In other words, if you are not willing to change you will not survive. This is especially true in the business world. Reality is that culture is continuously changing. Simultaneously, information technology and how we communicate is changing. Take for instance the recent popularity of social media. In order for businesses to remain competitive they are going to have to adapt to this new forms of communication. They will have to change in order to remain a lucrative business.
In a world of change you must have a willingness to make change. According to Harold Wilson, former Prime Minister of the United Kingdom, “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” People fear and reject change because they fear the unknown and being vulnerable. Take, for example, the internet. When the internet initially went mainstream it was rejected as a fad. We all know how that played out. Like the internet, social media is not going anywhere. It will persist and eventually be outplayed by a new form of communication. The world of communication will continue to change and we will have to adapt in order to keep our businesses viable. Will you keep up? Your business depends upon it!
