Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
InterACT! Conference and Expo August 10-11th
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on Friday, July 9, 2010 
at 8:09 AM 
in On Tuesday, August 10th, John Foley, Jr. CEO of interlinkONE will be speaking at the InterACT! Conference & Expo in Rosemont, IL from from 4:00pm-4:45pm. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr. along with Christopher Parr of Sub Zero- Wolf, will be presenting “Creating a Successful Social Media Campaign”
Here is an overview of what they will be discussing:
Find out the tools and techniques for implementing an effective social media campaign.
- Identify the right audience
- Get and keep the conversation going
- Translate the conversation into business results.
For more information about the InterACT! Conference & Expo event, click here
Tags John Foley, Jr.’s Twitter Interview script
Late last month we said that our CEO, John Foley, Jr. was doing a ” Twitter Interview” with Printers’ Marketplace publisher Christopher Allen. They discussed marketing tips for printers, QR Codes, web-to-print and social media.
We just got the complete twitter interview and thought we would share it. Click here to read the interview.
If you would like to hear more from @johnfoleyjr & @PrintersMag follow them on Twitter.
Survival is Not Mandatory
American statistician, professor, author, lecturer, and consultant W. Edwards Deming once said, “It is not necessary to change. Survival is not mandatory.” In other words, if you are not willing to change you will not survive. This is especially true in the business world. Reality is that culture is continuously changing. Simultaneously, information technology and how we communicate is changing. Take for instance the recent popularity of social media. In order for businesses to remain competitive they are going to have to adapt to this new forms of communication. They will have to change in order to remain a lucrative business.
In a world of change you must have a willingness to make change. According to Harold Wilson, former Prime Minister of the United Kingdom, “He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” People fear and reject change because they fear the unknown and being vulnerable. Take, for example, the internet. When the internet initially went mainstream it was rejected as a fad. We all know how that played out. Like the internet, social media is not going anywhere. It will persist and eventually be outplayed by a new form of communication. The world of communication will continue to change and we will have to adapt in order to keep our businesses viable. Will you keep up? Your business depends upon it!
interlinkONE to discuss QR Codes & Social Media at the PINE Digital Forum
We are the excited to announce that we will be participating in the PINE Digital Forum on March 25, 2010.
John Foley Jr., President and CEO of interlinkONE, will be speaking on the subject of “How to Use Social Media to Build Your Business.”
Also, Jason Pinto of interlinkONE will be on the panel for the subject of “QR Codes: Augmented Reality and other Mobile Marketing Opportunities”
The forum is being held at PINE Headquarters in Southborough, MA
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the PINE Digital Forum, you can visit their website at http://www.pine.org/Education/digital_forum.html
Blogging, Twitter, and YouTube, Oh My!
Social Media… If you aren’t addicted to some aspect of it already, you most likely soon will be. Sites such as Twitter and Facebook are exploding in popularity, and they are having a major impact on the marketing world. Recent surveys are even showing how younger generations are even moving away from e-mail, and solely relying on these types of sites to communicate online.
Without further ado, here is a bit of information on some of the marketing channels that are available to you now – and that can help you greatly expand your reach.
| Marketing Channel | What is it? | Example (interlinkONE) |
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Twitter is a social networking and micro-blogging service. It enables you to send and read other users’ updates, known as tweets. Tweets are text-based posts of up to 140 bytes in length.
Why should you use it? – People will follow you. You can then provide information that they may find useful (perhaps links related to stories that affect your industry, or links to content that your company provides). Also, people post personal items on Twitter. This could help present the “human” aspect of your company to others. |
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YouTube allows you to upload, share, and view videos online. You can also link to or embed these videos in your website and landing pages.
Why should you use it? – Video is a great way to get your message across. People are bombarded with marketing messages… Sometimes a video is the the one that gets your prospects attention, and also delivers your message. |
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A blog is a website which is usually maintained by an individual or a group of people. It typically stands apart from your corporate website because a lot of times they offer commentary. Typcially, the topics are related to something in your industry… or common challenges that people in your business face each day.
Why should you use it? – A blog can be a great way for people to become familiar with YOU. Perhaps they are not in the mood to read the sales-related material on your website, so they click on your blog. From there, they become familiar with your expertise and what you care about – all the while seeing the link to your company website on the page. |
