Here it is, the final installment of my mobile marketing must-haves series. We’ve covered a lot of ground of the past couple weeks, and hopefully these final three tips will steer your business to mobile success. Last week, we learned about getting social media integrated into your mobile strategy, as well as tips on measuring and analyzing your data.
Thanks for reading!
7. Bridge From Print To Mobile
Ensure that you bridge the gap between your marketing efforts, from print to online to mobile. There is no reason for your efforts to be separated, and no campaign should feel like the proverbial red-headed stepchild. Coordinate your marketing and keep your branding intact. Brainstorm about how you can engage an audience member from print to online or print to mobile. Print QR codes on materials that direct to a mobile app or site. Have links to mobile friendly destinations in your emails. Mobile marketing shouldn’t exist in a bubble, especially if you want a great return on your investment.
8. Understand Your Hardware
As you develop your mobile marketing campaigns, take a closer look at typical mobile devices. Look at their features and see what could be exploited (in a good way, of course) to create a more interactive experience between your marketing efforts and the audience member. Can you integrate the calendar or contact info features? The camera?
9. Strike A Balance
Make sure, as you work your mobile marketing plan and reach for those goals that you strike a balance. You don’t want to bombard your audience with SMS messages, mobile marketing ads and the like, but you don’t want to remain silent for long either. You want to be engaged and responsive, and you will find that you will get some major bang out of your mobile marketing work.
Miss the first couple of posts? Click the links below to get caught up on tips 1-6.
Are you looking to improve the effectiveness of your email marketing program?
If so, there are always different things that we can look at — this might include content, deliverability rates, Subject Line testing, and more. Along with those items, I wanted to share three trends that may help companies to experience more success in their email efforts.
P.S. These trends are not necessarily new. But even though people may have been aware of them for a little while, many of us have still not taken any action.
Mobile Devices and Reading
As the number of smartphone owners continues to rise, more and more people will become quite acquainted (and addicted) to having the ability to check their email at any time, wherever they may go.
This will mean that marketers will need to invest time and effort in doing the following:
- Testing how their current emails appear on various mobile devices
- Finding ways to tinker with their content, layout, and underlying HTML/CSS to ensure their email looks good across as many devices as possible
Of course, many will acknowledge that designing emails for typical desktop and laptop viewing was already a challenge, due to the fact that various email clients render the code differently!
However, there are various resources popping up that do provide some help on how you can design your emails for mobile devices. Here’s a great one from Smashing Magazine.
Social Networks and Sharing
We all know the power of word-of-mouth marketing. We want our content to go viral. But do we make it easy for people to start sharing and spreading our messages?
When it comes to creating and designing emails, we often spend most of our time worrying about the content and layout. And while that is important, we certainly do not want to overlook adding features that might encourage people to share our content. This may include:
- Adding a “Tell-a-Friend” link or button
- Displaying icons and links for sharing specific articles on Facebook, Twitter, LinkedIn, etc.
- Dropping subtle hints that might remind someone to pass along an article to someone else
Technology has made it easier than ever before for marketers to build & manage databases. It has also made it easier for people to create emails that will have variable content based on the data that you may have.
However, this is an option that is often ignored. Many marketers feel the pressure to simply “get the email out the door”. Thus, taking the time to plan and create multiple versions that will offer up unique content might seem like a tactic that could stall a project.
But it may be worth investing the time to try and test out some form of personalization in your next email. Whether it’s simply serving up an article that might appear to specific industry that is represented in your list, or customizing your wording based on the types of products & services that your subscribers may offer, you may be able to increase the effectiveness of your emails.
Are you looking for a new way to reach your customers and prospects? If so, the answer may be found in an activity that you’ve probably already participated in a few times today — and that is via SMS/Text messaging.
While it is true that not everyone would be open or happy about receiving text messages from businesses, the same could really be said for every other channel. And just like channels such as direct mail, email, social networks, etc., there are going to be people that prefer to receive discounts, product news, and more from companies that they like via text messages.
The Growth of SMS/Text Messaging
MarketingCharts has as great recap of an August 2011 study from the Pew Internet & American Life Project.
Here were a couple of numbers worth noting:
- 59% of cell phone owners send or receive text messages
- But, 92 % of US smartphone owners send or receive text messages
As more and more people become smartphone owners, companies should be very aware that those people may not only become regular text-message addicts users, but they also become willing to receive communications from a business via that channel.
Can interlinkONE Help You with SMS/Text Messaging?
Yes, of course 🙂
Within our integrated, multi-channel marketing software application ilinkONE Version 8, users have the opportunity to communicate with their customers and prospects through a variety of options. They could choose to build and send an email… they could generate a fulfillment order for the warehouse to package and ship… they could schedule follow-up calls or meetings… and they can also send SMS/Text messages.
Yes, all of that can be done through one system.
Would you like more information? If so, please let our team know how we can help you.
We are happy to announce that we’ve released a new enhancement to the iFlyMobi application that will give customers greater control over the mobile websites that they build.
When creating or editing a mobile website within iFlyMobi, users have had the opportunity to choose from a variety of templates as well as pre-defined color schemes. But to provide greater control, our latest enhancement allows users to choose their own custom colors for the Header/Button color and Background color.
The screenshot above is from the “Edit Website” page within iFlyMobi. In the Colors section, we’ve added a new custom option. From there, users can either enter in the specific color value that they would like to use (i.e. “#CCCCCC”) or select a color via the Color Palette window.
We hope that you find this feature useful! We know that some customers have enjoyed using the pre-defined color schemes, and we recently released 3 new options for that. But we think that this will help companies that have specific requirements for maintaining branding on the mobile websites that they create.
P.S. If you are looking to build mobile websites, please give iFlyMobi a try! Sign up today for a 14-day free trial >>
On Wednesday, June 22nd, we will be hosting a free webinar on a subject that you may be interested in.
During the webinar, “Print + Mobile: Understanding QR Codes”, we will seek to provide answers to many of the questions that people currently have about QR Codes.
We will cover items such as:
- The importance of reaching the mobile audience
- Best practices for using QR Codes
- When should they be used? When should QR Codes not be used?
- Options for creating mobile-optimized websites
- Case Studies and Inspiration
Space is limited for this webinar! If you are interested, please register today here >>
The webinar will take start at 2PM Eastern Time.