Are you looking for a new way to reach your customers and prospects? If so, the answer may be found in an activity that you’ve probably already participated in a few times today — and that is via SMS/Text messaging.
While it is true that not everyone would be open or happy about receiving text messages from businesses, the same could really be said for every other channel. And just like channels such as direct mail, email, social networks, etc., there are going to be people that prefer to receive discounts, product news, and more from companies that they like via text messages.
The Growth of SMS/Text Messaging
MarketingCharts has as great recap of an August 2011 study from the Pew Internet & American Life Project.
Here were a couple of numbers worth noting:
- 59% of cell phone owners send or receive text messages
- But, 92 % of US smartphone owners send or receive text messages
As more and more people become smartphone owners, companies should be very aware that those people may not only become regular text-message addicts users, but they also become willing to receive communications from a business via that channel.
Can interlinkONE Help You with SMS/Text Messaging?
Yes, of course
Within our integrated, multi-channel marketing software application ilinkONE Version 8, users have the opportunity to communicate with their customers and prospects through a variety of options. They could choose to build and send an email… they could generate a fulfillment order for the warehouse to package and ship… they could schedule follow-up calls or meetings… and they can also send SMS/Text messages.
Yes, all of that can be done through one system.
Would you like more information? If so, please let our team know how we can help you.
On Wednesday, June 22nd, we will be hosting a free webinar on a subject that you may be interested in.
During the webinar, “Print + Mobile: Understanding QR Codes”, we will seek to provide answers to many of the questions that people currently have about QR Codes.
We will cover items such as:
- The importance of reaching the mobile audience
- Best practices for using QR Codes
- When should they be used? When should QR Codes not be used?
- Options for creating mobile-optimized websites
- Case Studies and Inspiration
Space is limited for this webinar! If you are interested, please register today here >>
The webinar will take start at 2PM Eastern Time.