The Growth of Mobile Web Browsing
Posted by 
on Thursday, April 5, 2012 
at 6:29 AM 
in When it comes to marketing, we are all well aware of the importance of paying attention to our audience before we make decisions.
Before we invest too many resources into a certain channel or network, we would want to make sure that our prospects and customers are there!
What About Mobile?
When it comes to the world of mobile, you may find yourself in the “waiting” stage of trying to decide how to move forward with mobile marketing. If that is true, I’d love to give you a gentle nudge. Actually, a very big nudge.
The bottom line is: Businesses must take steps now to ensure that their online content is accessible on mobile devices.
comScore recently released statistics from February 2012. If you have a moment, I would certainly encourage you to check all of them out here. The statistic that really made a big impression on me had to do with Mobile Content Usage over the three months between November and February.
Guess which activity had the greatest positive increase in that time period?
Yep, that’s right — using a web browser.
In November of 2011, 44% of mobile subscribers were regularly taking that action….
And as of February 2012, 49.2% of mobile subscribers were using their phone to access the web.
What Does that Trend Mean to You?
There is no doubt that the number of smartphone owners will continue to rise, as well as the percentage of people that are using their phone to access the web.
The time to start building mobile websites, landing pages, and registration forms is now!
Would you like to know how to do that?
If so, I’d love to help. Check out our iFlyMobi product today to start easily building mobile websites.
Would you like more information?
If so, I’m happy to share the news that we’ll be hosting a free webinar on April 18th about QR Codes and mobile websites.
Register today to reserve your seat!
Tags What’s New in iFlyMobi
Over the past few weeks, our development team has been hard at work on some big enhancements for iFlyMobi product.
In case you don’t know, iFlyMobi is an application that makes it very easy to build mobile websites. As the number of smartphone owners continues to grow, we think that companies of all sizes and types must take steps to reach the mobile audience.
I personally think that iFlyMobi rocks. And I’d love for you to feel the same way too.
We offer a 14-day free trial to let you experience the tool first-hand.
Below are some of the recent enhancements that have been added to iFlyMobi:
Organize the Layout of your Mobile Home Page
Our team has been taking steps to provide iFlyMobi users with more flexibility on the design and layout of their mobile websites.
We have recently released a feature that makes it very easy for our customers to control the sort order of all of the links on their mobile website. This includes Pages, External Links, and Blogs.
Learn how to use this feature today >>
Connect a Blog/RSS Feed to Your Mobile Website
There is no doubt that inbound marketing and content marketing continue to be hot topics among folks in the world of communications.
It certainly has proven to be very important for companies to have dynamic content on their website.
The same applies to a mobile website!
Thus, we have delivered enhancements that allow users to easily connect a Blog/RSS feed to their mobile website. Once they’ve made the connection, they can customize the name of their Blog, and then let our system do the work of updating the mobile website with fresh content from the Blog each day!
Learn how to use the Blog/RSS feature today >>
And More!
These are just a few of the powerful features that our iFlyMobi users can take advantage of.
Check out our Learn More page now to see what else you can do to reach the growing mobile audience!
Showing Some Love via QR Codes
Valentine’s Day is right around the corner and perhaps you are stuck looking for a last-minute gift… Or you want to stand out as unique…Or, you’re trying to get the attention of someone that is addicted to their mobile phone.
If any of those things are true, we have a little application that may be able to help you:
Send them a QR Code Valentine message by simply visiting http://ilnk.me/Love2012
Mobile Shoppers
According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.
If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:
- More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.
Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?
If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:
iFlyMobi — Mobile Website Builder
QReate & Track — QR Code Management
QR CODES IN THE WILD: NOVEMBER 2011 EDITION
Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts.
Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.
Macy’s Backstage Pass
Welch’s Juice Company
Target
YakTrax
PCC Natural Markets
Harry Potter
Disney
