When it comes listing the reasons why a company should provide a web-to-print storefront on their website, the primary item often listed is this: it makes it easier for customers to place orders.
And while that is certainly true, there are also additional benefits that can be enjoyed primarily by the services provider.
Our VP of Sales Karen DeWolfe had the chance to discuss some of those in a recent article from Digital Publishing Solutions magazine. Here is a portion of what Karen said:
“By embedding a W2P storefront inside your Web site you increase daily Web site traffic. Also, by loading up your online storefront with items that you sell, and by including relevant keywords in each item’s description, you’re increasing SEO efforts.”
If you would like to learn how you can implement a Web-to-Print solution for your business that could also help to drive more traffic to your website, contact us today!