Webinar Announcement: 5 Best Practices For Inbound Marketing
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on Wednesday, December 5, 2012 
at 5:37 PM 
in On Thursday, December 13, at 2:00 pm EST, Tom Barry and myself (Lou Cimaglia) will be hosting a webinar entitled, “5 Best Practices of Inbound Marketing – And How Grow Socially Can Help.”
Register Today!
Date: Thursday, December 13
Time: 2:00 pm to 2:40 pm EST
Who: Sales Executive Tom Barry and Content Marketer Lou Cimaglia
Topics covered will include:
- How to turn your website into a lead-generating machine
- Creating engaging and original content and boosting your SEO
- Next generation and responsive web development and design
- Strategic outbound marketing, email marketing and social media
- The importance of analytics
Register Here!
Tags Navigate to Tomorrowland: Join Me at Printlandia
I am quite excited to share the news that I’ll be attending and speaking at Printlandia!
What is Printlandia? Well, it’s actually the name of this year’s PPI Regional Conference.
This conference is being held from September 14th through the 16th at the Embassy Suites in Downtown Portland, Oregon.
It is being promoted as a “a weekend of networking, education, inspiration & epic events around the future of print communications”… and after looking at the schedule and agenda, I absolutely agree that this conference will deliver on all of those fronts!
Here are the details of the presentations that I’ll be delivering:
Title: How Inbound Marketing Can Work For You
Description: No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. – inbound marketing tactics can help you to achieve your goals. During this presentation, I will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives. I will share best practices for improving your website design and your social media and SEO efforts.
Title: Make Money from Mobile
Description: Mobile technology is changing the way that people communicate and consume information. Devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. However, there are plenty of opportunities for print, mail, and fulfillment services providers to grow their business by incorporating mobile technology. During this presentation, I will share actionable solutions, case studies, and provide plenty of inspiration. I will discuss items such as QR Codes, Augmented Reality, Near Field Communication, mobile commerce, and more!
I am quite excited to be able to play a role in this great event!
There are a number of other tremendous speaker on the agenda, including Peter Muir, Joe Marin, and Gerry Michael.
I hope to see you at Printlandia as we navigate tomorrowland!
Click here for more information on this event >>
The Cloud, Mobile, and Social: Learn from John Foley, Jr. at Graph Expo
With Graph Expo just several weeks away, there is a lot of excitement brewing at the interlinkONE and Grow Socially office at 21 Concord Street.
We will be exhibiting in the Marketing Pavilion at Booths 1071 and 1072. We’d love to see you there!
But one of the biggest items that we’d like to share with you today involves this news — our CEO John Foley, Jr. will be delivering TWO of the educational Graph Expo seminars!
We wanted to share this news with you as quickly as possible because registration is required for these events. Here are the details of the two seminars that John will be presenting:
Mastering the Triad: Social Media, SEO & Your Website
Date: Monday, October 8th
Time: 10:30 am – 12:00 pm
You Will Learn:
- Why SEO is critical to your company’s success
- How to identify which keywords and types of content drive the best website traffic
- Steps for creating an effective social media strategy
- Ways to determine which social networks you should be on today
- How to turn your website into a lead-generating machine
The Cloud and Mobile Demystified: Good For YOUR Business?
Date: Tuesday, October 9th
Time: 2:00 pm – 3:30 pm
You Will Learn:
- Everything you need to know about cloud-computing – the Pros and Cons
- How to identify if your daily business activities could be improved by using the Cloud
- The tools that you need to effectively incorporate mobile into your business
- Ways to use mobile to generate leads and provide customer service
This year’s Graph Expo promises to be one of the busiest and best events of the year. We look forward to seeing you there!
If you have any questions about these events, our Booth plans, or if you’d like to make an appointment to meet with our team at Graph Expo, please just let us know.
Bridge Conference: Inbound Marketing And You
On August 8th, our CEO John Foley, Jr. will be speaking at the 7th Annual Bridge to Integrated Marketing and Fundraising Conference in Washington, D.C.
John will be delivering a presentation entitled “How Inbound Marketing Can Work For You”.
Attendees can catch this session from 2:15 PM – 3:30 PM in the Baltimore 2 room.
John recorded this brief video to provide attendees with a sneak peek as to what they can expect at the conference and his presentation:
Some of the items that John will cover during his presentation on inbound marketing are:
- Developing an inbound marketing strategy that will be tailored to your business needs
- Using social media to effectively reach more prospects and customers
- Converting your website into a lead-generation machine
- Taking steps to humanize your brand and promote your cause and/or benefits
- Creating content that can be used for each step of the buying cycle — from generating an inquiry to converting a lead into a sale
- Measuring the impact of your inbound and outbound marketing tactics
- And more!
If you’ll be attending the Bridge Conference this week, we hope to see you there! Make sure to connect with John on Twitter before or during the show as well.
Web-to-Print Storefronts and your SEO Efforts
When it comes listing the reasons why a company should provide a web-to-print storefront on their website, the primary item often listed is this: it makes it easier for customers to place orders.
And while that is certainly true, there are also additional benefits that can be enjoyed primarily by the services provider.
Our VP of Sales Karen DeWolfe had the chance to discuss some of those in a recent article from Digital Publishing Solutions magazine. Here is a portion of what Karen said:
“By embedding a W2P storefront inside your Web site you increase daily Web site traffic. Also, by loading up your online storefront with items that you sell, and by including relevant keywords in each item’s description, you’re increasing SEO efforts.”
If you would like to learn how you can implement a Web-to-Print solution for your business that could also help to drive more traffic to your website, contact us today!
