Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Using interlinkONE to sell out your events
Posted by 
on Friday, October 2, 2009 
at 10:43 AM 
in One of our customers recently launched a campaign promote upcoming seminars.
As you might imagine, there were many channels used to promote the seminar – direct mail, email, banner ads, print ads, and more. Also, people had the ability to register online.
Personalized URLs, Landing Pages and Micro-Sites are often used for lead-generation campaigns.
However, here is a great example where our software was used to launch a landing page for event registration.
The seminars were running on multiple days. Thus, people had the ability to select which one they preferred. However, the system was doing a bit more than collecting registrations – each day’s event had a limited number of seats. Each time a person registered for that day, the “# of Seats Left” was automatically updated.
So, in real-time, visitors could see which days were close to selling out, and then choose accordingly. Once a day had reached its maximum # of seats, visitors to the site could no longer select that option.
Below is a screenshot from the registration page:
Registration For Event
We hope that this example helps inspire you to think of new ways that you can use our marketing software.
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