Embedding Landing Pages in a Corporate Site
Posted by 
on Tuesday, September 1, 2009 
at 5:28 PM 
in With the interlinkONE marketing software, you can create landing pages for all different reasons… for customer surveys, lead-generation efforts, subscriptions, registrations, and more.
Then, you can direct people to those landing pages from all sorts of medias – direct mail pieces, emails, banner ads, and more.
There is another media that could also be connected to the landing pages that you create in our system. That is your corporate website.
In a lot of cases, your website is the #1 place that people will go to for information. If they are interested in what you say, do you make it easy for them? Yes, you can certainly can provide a phone number and email address for people to use. But, providing a Contact Us form is also one of the best ways to capture interest from your site.
Here is how our software solution could help you do this:
- Create a marketing campaign in our system
- Create a landing page.. Let’s say it’s a Contact Us form.
- Do not put any formatting on the landing page. Simply add the Contact Fields and Questions.
- Then, simply embed the landing page on a page in your corporate website
By embedding the page, your Contact Us form will carry the same look and feel as the rest of your website. It may have the same header and footer… It will open up in the same window as your other pages.
But, when people hit Submit, the response will be fed directly into the marketing database…. Yes, the same database that also collects leads from your direct mail efforts, your emails, your banner ads, and more.
Thus, you will now have a more complete picture as to which medias are directing people to landing pages, and driving you leads.
If you have any questions about how to embed one of our landing pages in your website, please let us know… In fact, you can see it in action on our Contact Us page.
Tags Whither the Business Reply Card?
With the excitement surrounding Personalized URLs over the past couple of years, the focus of being able to collect responses online has certainly grown quite a bit. While being able to successfully offer this form of cross-media marketing can provide major benefits, marketing service providers can achieve success by also capturing responses from other formats.
No doubt, different generations will forever have their own “tastes”. They have their preference on how they like to receive marketing messages, how they like to respond, and more.
When running a campaign for a customer, it is very important to consider the product being offered, and the audience that is being targeted. If the audience includes demographics that may not count “booting up their computer to visit a website” as a favorite activity, you have been presented with an opportunity to truly develop your multi-channel marketing capabilities.
With the right software application, you can not only collect responses from a personalized URL, but you can also collect responses from other forms, including BRCs. At the end of the day, your customer can log on to the marketing site, and see all of their responses, no matter what the response type was. Also, the customer can instantly see how people are responding. Picture a pie chart… Fifty-Five percent of the chart shows the online responses, 40 percent shows the BRCs, and 5 percent makes up the call-in responses.
Personalized URLs are absolutely a great component for running an effective marketing campaign. But as the old saying goes, don’t put your eggs all in one basket. To truly offer an effective marketing solution, you must be able to deliver and measure campaigns across multiple medias, to different lists, and among many different response types.
