Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
What did you measure today?
Posted by 
on Wednesday, April 15, 2009 
at 2:17 PM 
in When it comes to marketing, one of the greatest value points that you can offer your staff or your clients is this – you can collect and measure feedback from the recipients.
An interlinkONE customer recently ran a campaign for one of their clients. The media was a direct mail piece with a personalized URL. The target audience were all former customers of that client.
The goal of the campaign was two-fold:
- To re-ignite interest among their previous customers
- To gather feedback on why that person had fallen into the category of a “previous” customer, as opposed to an active one
Each recipient was presented with a series of questions when they visited their personalized URL. There has been quite a good response to this campaign so far… here is a summary of the feedback that our solution has enabled this client to gain:
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