Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
How to Improve your Business Card
Posted by 
on Tuesday, August 2, 2011 
at 7:04 AM 
in It is in every textbook ever written. When you meet someone new in the business world, you hand them your business card. But just like everything else, from a marketing standpoint, your business card can get lost in the shuffle. An endless sea of boring, white rectangles with information of plenty of people, many of them forgettable. Don’t let your name get sucked in with those people. There are ways to make your business card stand out among the crowd.
Steps to a Better Business Card
First, incorporate your social media badge.
Have the address of all of your social media sites right on your card. You should have at least Facebook, Twitter and LinkedIn information. These are the big three sites for business networking right now. By allowing people to find you on these, you automatically become more than just a business card. You become a friend, a follower, and a connection.
Next, incorporate a customized QR code onto your card.
Scan it, and it can direct to numerous mobile pages. One example is a digital business card that contains all of your contact information, links to social networks, a biography, and a headshot. Now, the name is no longer without a face. Instantly, someone in a similar line of work is not as memorable as you.
With those QR codes, you can also create some personalized mobile landing pages.
Maybe you gave this business card to a prospect at a tradeshow. Create a landing page specifically as a result of that. Depending on the nature of the tradeshow, personalize the landing page so that when the QR code is scanned, the person scanning feels that personal connection. Or perhaps you met them at some other event. Whatever it is, use customized landing pages to your advantage. Create a personalized atmosphere right on the smartphone of your potential clients.
A business card is essential. But nowhere is it written that your business card has to be boring. Make it interactive, and make yourself memorable.
Tags Getting Started with QR Codes
QR Codes make it easy for people to jump from printed collateral to the web.
With their phone (or another device), people can access the information they need simply by pointing at the QR Code. They may be directed to a video, a web site, or some other media.
By offering QR Codes to your target audience, you make it easy for them to access content.
Well, we would like to make it as easy as possible for you to start producing QR Codes — and measuring their effectiveness.
Here is how easy it is to get started:
- Go to QReateAndTrack.com
- Click the Pricing and Signup button
- Choose the plan that meets your needs
- Sign up!
Once you have become a registered user of QReate & Track, you will have access to a number of features:
- Generate QR Codes for websites
- Generate QR Codes for Email Addresses, Phone #’s, Business Cards, Events, and more..
- Access real-time reporting dashboards that display the effectiveness of your QR Codes
- Create QR Codes in Bulk — upload a list, and our system produces the codes for you
Curious as to how QR Codes can be used?
We have put up a number of videos and examples on the QReate & Track website that demonstrate some of the ways QR Codes can help connect people to information… Feel free to check them out here!
The Launch of QReateAndTrack.com
QR Code - Give it a try!
We are very happy to announce the launch of a new application, QReate & Track.
QReate & Track allows you to easily generate QR Codes.
Then, once you’ve exposed them to the world via print and other medias, QReate & Track provides real-time reporting so that you can see the effectiveness of each QR Code.
QR Codes may be created for websites, contact information, event promotion, educational materials, and a whole lot more.
Create one for free today! Visit the site at http://QReateAndTrack.com
