John Foley, Jr. Speaking on Direct Marketing Day
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On March 15th 2012, our CEO John Foley, Jr. will be speaking during the Direct Marketing Day @ Your Desk virtual conference.
This event, which does not require any travel and comes with free registration, promises attendees “up-to-date, essential info about the hottest direct marketing topics”. And as I’m sure you would agree, mobile is certainly one of the hottest topics in the worlds of marketing today!
Click here for more details on the Direct Marketing Day @ Your Desk Conference >>
Details of the Presentation from John Foley, Jr.
Here are a few details regarding the presentation that John will be delivering:
Date: 3/15/2012
Time: 1:50 to 2:30 PM
Title: QR Codes vs. 2D Codes vs. NFC — How They Work, Why They Don’t and the Suitable Markets for Each
Description: QR Codes and other technologies that link real-world print marketing to the mobile web have been the hottest idea in marketing since DMA 2010, and it went from bake to broil when the U.S. Postal Service ran it’s “Summer Sale” on them last year. Now the USPS is planning to run another summer sale on 2d codes in 2012, but many marketers still have only limited understanding of the technology and viable options for implementing it.
Come to this grounded session to hear the realities of 2D code and NFC usage, including:
- What’s the difference between a QR Code, Microsoft Tag, SnapTag and NFC (which stands for Near Field Communications, and may be the next big thing on the horizon)?
- Which technologies are actually being used, and which are just hype?
- How are they being implemented?
- Who’s having success with them?
- What are customers actually responding to and what are they saying about it?
- What’s the future hold for mobile marketing?
Register for this event today!
Showing Some Love via QR Codes
Valentine’s Day is right around the corner and perhaps you are stuck looking for a last-minute gift… Or you want to stand out as unique…Or, you’re trying to get the attention of someone that is addicted to their mobile phone.
If any of those things are true, we have a little application that may be able to help you:
Send them a QR Code Valentine message by simply visiting http://ilnk.me/Love2012
Mobile Shoppers
According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.
If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:
- More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.
Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?
If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:
iFlyMobi — Mobile Website Builder
QReate & Track — QR Code Management
Integrating Print in a Multi-Channel World
There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web PMA@CES and the DIMA Conference
Vegas, here I come!
In a few days, I will be speaking at the 2012 Digital Imaging Marketing Association Conference (DIMA) in Las Vegas, NV. This event is associated with the big PMA@CES festivities as well. I recorded the brief video below to discuss what I’ll be talking about while I’m there.
If you’ll be attending too, please let me know! I’d love to meet up with you.
Click here for more information on the conference >>
