Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
interlinkONE headed to Graph Expo 2010
Posted by 
on Friday, August 27, 2010 
at 3:26 PM 
in With Graph Expo 2010 only a few weeks away, check out what interlinkONE has in store for the show.
Check out interlinkONE at booth # 969. Hope to see you at the show!
Tags @MBossed and our QReate & Track Software
Ryan McAbee writes a very dynamic blog that covers the world of print media.
Along with frequent posts on m-bossed.com, he is quite active in sharing helpful information on his Twitter account.
Recently, Ryan used our QReate & Track software application. That tools allows companies to generate QR Codes and then measure their effectiveness.
Ryan was kind enough to post an article on his blog where he discusses his experience with using our software.
Please feel free to check out the article here >>
The Mobile Invasion
During the upcoming weekend, I’d like you to look around a bit. Perhaps it’s while you grab a coffee, travel on public transportation, or attend a sports event or concert. As you watch what others are doing, I am quite sure that you will come to this conclusion: more and more people are carrying and using smart phones.
Mobile Marketing Watch published the results of a study by Nielsen that confirms this. In fact, the title of the post is “Android, Smartphones Invading U.S. With A Vengeance“.
Here is the chart that pretty much sums up what we all know, or will know, after this weekend 
There is no need for anyone to believe that the growth of smart phones will slow down anytime soon. Thus, if we are a printer, mailer, fulfillment house, or some other sort of marketing services provider, we must do everything we can to ensure that we ride this same path upwards.
- It might be with QR Codes: 2-D barcodes that help make print interactive and provide measurement.
- Perhaps it’s finding ways to incorporate calls-to-action on printed materials that require SMS/Text-Messaging.
- It may also mean finding ways to communicate with our prospects and customers via text.
Sure, this type of change will affect our business in various ways. If we are driving people to the web on their mobile phones, it would be wise to point them to mobile-optimized landing pages. If we are communicating via SMS, we may need to invest in new technology or a service.
But as the Nielsen study helps us to see, people are investing in smart phones. If we make the necessary investments to keep up with them, we may reap the benefits quickly.
Sir Speedy of Tampa using interlinkONE’s Software
We are happy to share a new case study for you to enjoy.
WhatTheyThink.com has just posted a new case study that tells how Sir Speedy of Tampa is using interlinkONE’s QReateAndTrack QR Code Software to better their customer service.
“Sir Speedy of Tampa will use the application to expand its marketing and fulfillment services, increasing sales opportunities and enhancing the scope and profitability of its customers’ sales and marketing campaigns. Sir Speedy selected interlinkONE’s QR Code solution for its ability to offer marketing solutions that truly manage and measure each component of the campaign from start to finish.”
Click here to read the Case Study
QR Code Case Study: A & M Label
We are happy to provide a new case study for your to enjoy.
A&M Label was kind enough to provide a few details about how they are using QR Codes to grow their business.
“Our company has a history of being on the cutting-edge of new technology, so when we first heard about QR Codes we began researching, seeking providers that not only offer the Codes but take it one step further with tracking and traceability capabilities,” said David Platz of A&M Label. “Knowing which products are being looked at, by whom, when, and how often, helps businesses see what’s selling and what’s not, which is valuable information for implementing marketing initiatives. Being able to offer this service to our customers would be just one more way to ensure we are adding value to the partnership.”
Click here to download the case study.
