Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Using QR Codes in your Marketing
Posted by 
on Thursday, March 11, 2010 
at 10:49 AM 
in On March 11, 2010, Mobile Commerce Daily featured an article on QR Codes from interlinkONE’s President/CEO John Foley, Jr.
The article was entitled “Tips for using QR codes in Marketing”. In the article, John provides a few basic strategies for companies that are looking to push the usage of QR Codes forward.
Here is a link to the full article: http://www.mobilecommercedaily.com/tips-for-using-qr-codes-in-marketing/
Tags QR Codes: Reporting Capabilities
We recently recorded a new video that walks through the features and benefits available to registered users of QReate & Track.
Everyone can create QR Codes for free… However, only registered users have access to the real-time reporting dashboards.
Here is a quick video that walks through the features available to registered users:
QR Codes at Dscoop
It’s been about three days since we’ve returned home from the Dscoop convention in Dallas, Texas. Without a doubt, it was one of the best shows that interlinkONE has ever attended.
At Dscoop, we made it our mission to ensure that everyone there would be exposed to a QR Code.
Here are a few ways that QR Codes made their presence known at Dscoop 5:
Show Entrance
- As people walked into the convention center, there was a Floor Decal with a huge QR Code. If someone scanned the QR Code, they were directed to a video that gave them reasons to come to the interlinkONE booth. We have a little video of the decal here.
QR Code Floor Decal
Brochures
- We created an updated interlinkONE “Company & Product Overview” brochure. On nearly each page, people were presented with a unique QR Code. Some of the codes directed people to specific pages on our website; others went to videos.
For example, scanning the QR Code on the Software page in our booklet directed people to more information about our products on interlinkONE.com. If they scanned the QR Code on the page that talks about our online storefronts, people were directed to a YouTube video that actually demonstrates what our storefronts actually look and feel like to use.
Cookies
While the Dscoop staff certainly ensured that there was plenty of food available for the conference attendees, people could pick up free dessert at the interlinkONE booth. Yes, that’s right —- we had QR Code cookies. Here is a picture of the QR Code cookie:
QR Code Cookies
Here is a picture of our good friend Jim Olsen, from Great Reach Communications, helping to spread the word about QR Codes.
Clothing
- At the closing reception of Dscoop 5, we proudly wore QR Code t-shirts! Thank you to all the people that asked for permission to scan my (100% of pure muscle) chest.
QR Code T-Shirts from interlinkONE
Business Cards
- We handed out our latest QR Code Business Cards. On the front of the card, the QR Code presented our contact information. The back of the card had a QR Code that went directly to our corporate website.
QR Code Business Cards
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If you’d like to try to create your own QR Codes, and measure their success, you can do so easily at QReate & Track.
Live Report from Dscoop 5 in Dallas, TX
After a great few days at the NAPL Top Management Conference in Florida, the interlinkONE crew is now at the Dscoop5 conference in Dallas, Texas.
We will be providing updates throughout the show, over the next 3 days. I promise — we will keep our cell phones and video cameras busy to help share what’s happening with you.
On Twitter, make sure to follow the interlinkONE folks:
There are a number of other great people here that are also tweeting from Dscoop 5. Simply search for the hash-tag #dscoop5, and you should be able to find them as well.
Here are our initial observations from the show:
- The show is PACKED! There are 1700 people here.
- The Dscoop staff is amazing. I would like to personally thank Alexa Newman, who has been a huge help to us. Also, to the many other people on staff and that are helping out — thank you, we greatly appreciate it.
- People are truly here to grow their business. Many of the educational sessions are being presented to very full rooms. Joe Truncale of NAPL had standing-room only in his session.
- We are excited about the interlinkONE booth! We’ve got a number of new items that will help demonstrate what businesses can do with our multi-channel marketing software. If you’re here, come visit us at Booth #324 to see what we have in store.
