Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Mobile Shoppers
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on Thursday, February 2, 2012 
at 2:38 PM 
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According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.
If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:
- More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.
Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?
If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:
iFlyMobi — Mobile Website Builder
QReate & Track — QR Code Management
Integrating Print in a Multi-Channel World
There is no doubt that channels such as mobile and social will continue to have a dramatic effect on the way that people and businesses communicate.
Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.
Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!
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Tags john foley, johnfoleyjr, Marketing, mobile, multi-channel, offline, online, presentation, print, QR Codes, slides, social media, web PMA@CES and the DIMA Conference
Vegas, here I come!
In a few days, I will be speaking at the 2012 Digital Imaging Marketing Association Conference (DIMA) in Las Vegas, NV. This event is associated with the big PMA@CES festivities as well. I recorded the brief video below to discuss what I’ll be talking about while I’m there.
If you’ll be attending too, please let me know! I’d love to meet up with you.
Click here for more information on the conference >>
QR CODES IN THE WILD: DECEMBER 2011 EDITION
Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts.
Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.
Salvation Army Donation
Victoria’s Secret
1-800-Flowers
YakTrax
PCC Natural Markets
Harry Potter
Disney
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Tags color, Design, disney, flowers, harry potter, Marketing, mobile, QR Codes, salvation army, style, wild Season’s Greetings from interlinkONE
