Making Business Communications Interactive

The following is an excerpt from my book, “Business Transformation: A Path To Profitability For The Mailing And Fulfillment Industries.” To read more, visit the book’s official website here. 

One way to ensure that legacy revenue continues to roll in as you make this transition is […]

[VIDEO] John Foley, Jr. at Graph Expo: Content Anywhere

While at the 2012 Graph Expo conference in Chicago, our CEO John Foley, Jr. was quite a busy man.

He worked the booth, shared his book with service providers that are looking to grow their business, and he delivered multiple presentations.

Well, the great folks at WhatTheyThink have made it possible for us to re-visit one of the […]

Personalized URLs and Security Concerns

Security Camera Image

This summer, the USPS is offering a discount to companies that include a QR Code on their mailings. Also, the QR Code must either point to a mobile-optimized personalized URL or a mobile-optimized storefront.

While personalized URLs were extremely “hot” a few years ago, they certainly have cooled […]