Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
How the Singapore Government Supports the Printing Industry
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on Wednesday, December 14, 2011 
at 6:22 AM 
in I recently had the chance to visit Singapore for the first time in my life. It was quite an exciting and memorable experience! While I was there, I had the chance to conduct seminars to printers that want to grow their business. And of course, I was able to distribute copies of my book, “Business Transformation: A New Path to Profit for the Printing Industry“.
But I also had the chance to learn a lot from the folks that I met there. They face a lot of the same challenges that we do in the United States. But I was thrilled to see how they are trying to find solutions.
In this video, I share how the government of Singapore devotes a lot of energy to help grow their local businesses:
[Video] John Foley, Jr. Chats About His Trip to Singapore
Our CEO John Foley, Jr. recently had the chance to take the book tour for “Business Transformation: A New Path to Profit for the Printing Industry” to Singapore. While he was there, John conducted seminars to help printers grow their business.
In this video, I had the chance to ask John about his trip there. I hope that you enjoy it!
Visit us at the PINE Industry Awards Gala
One of the largest print industry events in New England is right around the corner… and I’m excited to say that interlinkONE will be a part of it!
The PINE Industry Awards Gala will take place Tuesday, Nov. 15 at the Marriott in Newton. From 5-7 PM, attendees will have the chance to attend the supplier reception. What that really means is that you’ll have the chance to swing by the interlinkONE booth and say hi to our crew 
While you’re there, you’ll also be able to:
- Pick up a copy of John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Print Industry
- Learn how iFlyMobi’s White Label Program can help you offer mobile marketing solutions to your clients
- See why our ilinkONE Version 8 software is best-in-class for providing multi-channel marketing solutions and online-ordering & inventory management solutions as well.
- Discuss how Grow Socially can help your company to improve its marketing efforts, including social media, your website, and SEO.
We look forward to seeing many customers, friends, and other acquaintances at this event.
It should be a great time!
Click here to buy your tickets today >>
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Tags awards, Conference, event, exhibiting, New England, PINE, printers, printing, trade show NAPL Owners Conference: Social Media, QR Codes, Print, & More
From September 8-10, 2011, interlinkONE and Grow Socially will have the privilege of attending, speaking, and exhibiting at NAPL’s Owners Conference.
This year’s show is being held at the Doubletree Hotel in Chicago’s Magnificent Mile. With all of the temptation around you in that beautiful city, you might be wondering — why should I head inside for the conference? Here are a few of my thoughts
3 Reasons To Attend the NAPL Owners Conference
- To hear presentations from a few printers that are absolutely getting things done: A lot of my favorite people in the print industry will be at the Owners Conference this year. I’m excited that many of them will be speaking at this event as well. For example, Scott Cappel of Sorrento Mesa will deliver the presentation “LinkedIn for Power Users“. Also, Paul Strack of CustomXM will cover the topic “Tweet Me Right: Business Success with Twitter“. I guarantee that they (and other speakers there!) will share helpful tips and action items that will benefit your business.
- To learn how you can make money from QR Codes: QR Codes are hotter than ever here in the U.S. But can they truly help you to grow your print business? Can they help your clients improve the effectiveness of their printed materials? During this presentation on Friday morning, I will provide answers to questions like these and others! I hope to see you there.
- To see what’s new in the world of social networking and how it can grow your business: On Friday night, we will participating in the Supplier’s Showcase. This is always a highlight of the NAPL Owners Conference for me. I love the atmosphere and I love the opportunities for back-and-forth dialogue. This year will be no different! If you swing by the interlinkONE and Grow Socially table, we’d love to answer any questions that you may have on social networking, SEO, and more.
Moving Forward
Yes, Graph Expo comes right after the NAPL Owners Conference… So, this is an understatement: the next 10 days or so are going to be very busy! I’m sure you feel the same way.
But either way, I hope that you find the time you spend at the NAPL Owners Conference, Graph Expo, or any of the other co-located events well worth your time.
Business Transformation for the Print Industry
Should printers transform their business to become marketing services providers? Or to a different name?
While the debate over those questions continues to rage on in various circles, there is no denying this: the worlds of marketing and communications have changed. Social networks, mobile marketing, and other channels are changing the way we all search, find, and consume information, as well as how we engage with others.
As a result, some printers are taking steps to change their business to keep in step with emerging trends.
Recently, I had the chance to deliver a presentation on this topic. Titled “Business Transformation: From a Printer to a Marketing Services Provider” (sub-titled “How to Transform Your Business… If you choose to do so!”), the presentation includes a roadmap for print, mail, and fulfillment service providers to help them successfully offer marketing services. If you’d like to see the sides, here they are:
During the presentation, I covered topics such as:
- How to revamp your business plan and marketing plan
- Case Studies of printers that have taken different strategies to grow their business
- Resources and Technologies that you may need
- Self-Promotional campaign ideas
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