The Book Tour is Headed to Singapore!
Posted by 
on Thursday, November 3, 2011 
at 6:53 AM 
in Yes, it’s official — I am taking my book, “Business Transformation: A New Path to Profit for the Printing Industry” across the world to Singapore!
While I’m there, I will be participating in a number of events that are being hosted by Spring Singapore. Primarily, I’ll be speaking to printers on how they can find ways to transform and grow their business as the worlds of marketing and communications continue to change.
Here is a brief video on my upcoming trip there:
This will be my first trip to Singapore. If you have ever been, I’d love to hear from you! Please feel free to connect with me on Twitter.
Tags A Shining Example in the Printing Industry: Universal Millennium
I was quite pleased to see John Sisson of Universal Millennium featured in a WhatTheyThink.com video today. John shared some excellent information on how his company has transformed and grown their business over the years. I think that they are certainly a positive story in the printing industry.
Full disclosure — Universal Millennium is an interlinkONE customer. However, in addition to having the chance to work with the folks from Universal Millennium in the vendor/customer relationship, I also had the chance to spend a lot of time with them while I was writing my book.
Yes, in Business Transformation: A New Path to Profit for the Printing Industry, I had the opportunity to feature a case study on Universal Millennium that highlights the path their company has taken to transform into a marketing services provider.
Here are a few of my favorite points from their story:
- They found ways to grow their business by making strategic acquisitions.
- They determined that they needed different resources internally and externally and they made the investments.
- They changed their branding and message to focus on what’s important — how they can help their customers!
Printers that Are Looking for a New Path to Profit
Recently, I had the chance to publish a book about a subject that I am quite passionate about — the printing industry!
There is no doubt that the worlds of marketing and communications are changing faster than at any point before in history. Channels such as mobile and social networks are increasingly playing a role in our our daily actions.
Is there still a place for print, mail, and fulfillment?
I think so! And in my book, “Business Transformation: A New Path to Profit for the Printing Industry“, I provide strategies, plans, and tactics for service providers to help them grow their business during these changing times.
What else can you find in my book? This video provides the answers:
A New Path to Profit for the Printing Industry
Yes, it is true. interlinkONE’s CEO John Foley, Jr. is officially the author of a published book.
Business Transformation: A New Path to Profit for the Printing Industry is packed with information — including strategies, business plans, marketing campaign ideas, case studies, resources, and more — to help print, mail, and fulfillment service providers grow their business as the worlds of marketing and communications continue to shift.
To order your copy of the book, please click here >>
John recently sat down with Cary Sherburne of WhatTheyThink to discuss the content inside of this publication. Here is a video of their conversation >>
Podcast with John Foley, Jr. on Business Transformation
As you may know, John Foley, Jr. is the CEO of two companies — interlinkONE and Grow Socially.
Well, John recently down with one of his Grow Socially employees, Graham Spector, to discuss his new book “Business Transformation: A New Path to Profit For the Print Industry”. Fortunately for the rest of us, a microphone was there! They’ve published their conversation as a podcast.
To listen to it, simply subscribe to Grow Socially’s podcast on iTunes.
P.S. You can order your own copy of John Foley, Jr.’s book here >>
