Business Transformation: Dscoop at drupa
Posted by 
on Tuesday, April 24, 2012 
at 6:06 AM 
in 
If you are heading to Germany for drupa, I’d like to tell you about a very special event that is happening around the same time.
HP is putting on the “Dscoop at drupa” event from April 30th through May 4th.
I’m quite happy to share the news that our CEO John Foley, Jr. will be speaking at this event.
He’s actually delivering two presentations while he’s there.
In the video below, John discusses the presentation that will be tailored to the General Commercial Printing group.
The title of this presentation will be “How to Strategically Transform and Grow Your Business”.
John will also be delivering a presentation to the Labels & Packing group of printers at Dscoop at drupa. Click here to learn more about that one!
Tags [Video] Tips for Reaching Your Mobile Audience
Thank you very much to the folks at WhatTheyThink.com for running this video of our CEO John Foley, Jr.!
In the video, John discusses a number of ways that companies can reach the growing mobile audience. This includes QR Codes, NFC, Geofencing, and more.
We hope that you enjoy the video. Click this link to view it now on WhatTheyThink.com’s site >>
Making Print Interactive: QR Codes and NFC
At interlinkONE, we have been big fans of QR Codes for a long time.
We absolutely think that they are a great way to make print interactive and measurable, and they can certainly help you reach the mobile audience.
However, we are always keeping our eyes open to other technologies that could disrupt the way that people consume information and communicate.
Ladies and Gentleman, Here Comes NFC
Before we discuss what NFC is, we’d like to demonstrate it to you. Here’s a video that I recently had the chance to film with our CEO John Foley, Jr.:
An Overview of NFC
NFC stands for Near Field Communications. To put it simply, it is wireless technology that allows an initiator and a target to interact within close range.
Thus, NFC makes it possible for us to do what we did in that video — we could simply tap our NFC-enabled phone against the printed piece, which then directed us to the web.
That’s one of the big differences between NFC and QR Codes. With NFC, we did not need to open up an App first, and have it do the work of figuring out where the QR Code on the printed piece wants to send us.
The Mobile Buzz
Over the past couple of years, the mobile world has certainly been spreading the buzz about NFC.
Granted, the buzz about QR Codes has been much louder! And for good reason.
In order to use a QR Code, you primarily just need to have a smartphone. Anyone with a smartphone can download a QR Code reader App to start interacting with printed materials that have QR Codes.
However, you can’t just download an App on your iPhone today to use NFC.
The enablement of NFC primarily requires hardware changes. As of today, the iPhone does not support it. The same can be said for many of the other smartphones that are owned in the United States, as well as in other parts of the world.
However, that will change sooner than later. We don’t know when Apple will start supporting NFC in the iPhone. But when it happens, the usage of NFC will certainly take off.
More NFC Resources
If you’d like to read more about NFC, here are a few links that may help:
How Will You Be Affected By NFC?
The Wikipedia page on NFC lists a number of practical applications on how NFC could be applied to the “real world”.
A lot of the recent talk and news centers around how it will be a huge player in the mobile payment world.
- You’ll be able to pay for things simply with your mobile phone thanks to NFC
- You’ll be to access/present your account information for a loyalty card program thanks to NFC
- You’ll be to take advantage of coupons and discounts with your phone thanks to NFC
But it certainly goes beyond that.
- You’ll be able to register for contests by tapping your phone against a poster or flyer
- You’ll be able to watch a How-To video after tapping your phone against a product’s packaging
- You’ll be able to connect with people you meet by tapping your phone against their business card
- And more!
John Foley, Jr.'s NFC LinkedIn Card
Will NFC Replace QR Codes?
This is just my opinion — but I certainly do not think that a surge of brands using NFC will spell the end of QR Codes anytime soon.
For one, NFC is not going to work unless you are a extremely close to the target (1.5 inches, according to Wikipedia). Thus, I think that QR Codes will continue to be an effective way for people to make posters, signs, and other printed banners interactive.
In the end, technology succeeds if it truly makes life easier for customers and prospects. Is it easy-to-use? Is it easy to explain the technology to other people? Does it deliver an appropriate and compelling experience?
Those types of questions will always be ones that the technologies of the future need to answer. No matter what “wins”, it looks like we are all in for some excitement and changes.
I Am Going to Drupa!
Throughout the 16 years that I’ve been CEO of interlinkONE, I’ve had the chance to visit a lot of great places. Whether it was for a trade show, a customer visit, or some other reason, my job has taken me to the islands, the mountains, the heartlands, big cities, and more.
But I have never been to the home of the biggest trade show in the print industry: Düsseldorf, Germany for Drupa!
Well, that is going to change in a few weeks.
I Am Headed to Drupa 2012
Yes, it is true. I will be headed over to Germany to attend Drupa 2012.
And while I’m absolutely excited to experience this massive event firsthand, I’m also thrilled to announce that I’ll be speaking there as well!
I will be delivering two presentations during the Dscoop at Drupa event.
My Dscoop at Drupa Presentations
On Wednesday, May 2nd, I will be presenting two different sessions.
- During the Labels and Packaging breakout, I will present “A New Path To Sustainable Growth“.
- During the General Commercial Printing breakout, I will present “How to Strategically Transform and Grow Your Business“.
At both of these sessions, I will present business strategies, marketing plans, and case studies that will help attendees find ways to grow their print business as the worlds of marketing and communications evolve.
I will share practical and actionable ideas that print service providers of all sizes can implement and benefit from.
If you will be in attendance, I promise that you will enjoy these presentations!
For more information about the Dscoop at Drupa event, please visit their website today.
Will I See You There?
I truly am looking forward to visiting Germany and Drupa for the first time!
Of course, I’d love to see the familiar faces of my friends from the print industry while I’m there!
Will you be attending Drupa 2012? If so, please make sure to send me a note on Twitter!
Business Transformation for the Printing Industry [VIDEO]
The folks at WhatTheyThink published a video featuring our CEO John Foley, Jr. today!
During the video, John discusses how many companies in the printing industry are taking steps to diversify the services that they offer and transform their business.
Need more information about John Foley, Jr.’s book for the printing industry? Please click here >>
