Packing For a Trade Show
Posted by 
on Friday, September 18, 2009 
at 10:41 AM 
in interlinkONE recently attended Print ’09 in Chicago, IL. This trade show was a large show lasting six days long and we had some great new things to show. Some of those items included our new banner, new collateral and new show panels. So we were excited to get to Chicago.
With that said, it was my task to get all of these items in the booth bin and on its way to Chicago.
Packing the trade show booth bin was a week long process once I started. It takes a team effort to get the booth ready. Organization and preparation is key.
To help ensure we didn’t miss anything, we created and worked off a checklist.
(To download the PDF of a sample checklist, click here.)
Once everything on the list was checked off, it was time to start packing. Getting everything in the booth bin was like putting together a puzzle. I learned a lot in getting it done…. Hopefully these next steps will help for future shows, and might even help you the next time you head to a trade show:
You’ve got to start with the biggies….. Place all of the large items in the booth. Then, move on to the small items (i.e. extension cords, small collateral, tape, etc…). Avoid the urge to squish everything – if you keep it neat, you’ll make the most out of the limited space you have.
Before you lock the cover on the bin, take out your check list and check it once, twice and three times. Make sure you packed it all! There’s nothing worse than getting a call of panic from a team member when they are at the show – “Where is the ________?”
Another tip that might be helpful to you is to include the Return Shipping Label with the booth. This way, when the team packs up to head home, they can easily apply the Return Label and drop it right off at the mailing center. This saves a lot of time after a long show.
I am happy to say that the booth bin and box made it to Chicago in one piece and they had a great time at the show.
I hope my experience helps you for any future shows that you may exhibit at!
Tags Print 09: Special Guest Presentation
We are very excited to announce that we will be hosting a special presentation in our booth at Print 09. Head over to Booth #7240 on Monday, September 14th to meet our special guest, Peter Winters.
Peter Winters owner of The Winters Group & Association – LLC will be discussing “Total Business Development Transformation Process”. This presentation is all about how some organizations are successfully closing deals at the senior marketing executive level.
To learn more about the topics that will be discussed and to RSVP please click here.
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If you have any questions about how interlinkONE’s integrated marketing software solution could help your business, please feel free to contact our team:
E-Mail: sales@interlinkONE.com
Phone: 978-694-9992
Print 09 – The interlinkONE Preview
Well, the doors may not open to the public until September 11th, but without a doubt, the Print ’09 conference is here. Our first rep left today to head to do the booth setup.
If you are attending the show, we hope to see you there! In fact, please let us know if you’ll be attending, and we can make plans to meet up.
The show is going to be huge in many ways, and we hope that if you do run into interlinkONE, you come away feeling good.
If you will not be able to attend the show, we promise that we’ll be providing content that can help you back at your office as well.
Here is a quick summary of what the interlinkONE experience will be like in Chicago:
Exhibiting at Booth #7240
After every trade show, we debrief. The bottom line is, we always think of ways to do things better. We’ll be providing the an informative yet entertaining experience at our booth. Make sure to swing by to check out the following:
- Enhanced collateral
- New panels
- New sign
- Product Demonstrations
- Case Studies and Solutions in Action
Live Twitter Feeds
Expect a steady stream of tweets from the interlinkONE representatives that will be at the show. Along with manning the booth, interlinkONE personnel will be spending time around the Expo Center. Thus, you should get an interesting perspective from our various Twitter accounts!
- http://twitter.com/JohnFoleyJr
- http://twitter.com/KarenLoueez
- http://twitter.com/JasonPinto
- http://twitter.com/interlinkONE
Blogging
- Without a doubt, attending conferences as big as Print 09 provide plenty of inspiration. Thus, when we get inspired to share an idea that could help the marketing efforts for your business, we will absolutely be writing articles and posting them to our interlinkONE blog.
Streaming Video
We plan to put a video camera through an extensive workout at the conference! We will certainly record videos that will be uploaded to our YouTube channel for future viewing. But we also plan on some live broadcasts directly from the show! You’ll be able to watch them on our streaming channel.
Presentation with MFSA and Barb Pellow of InfoTrends
Our President and CEO, John Foley, Jr. will have the privilege of presenting with Barb Pellow of InfoTrends. Their topic is “Strategic Company Marketing to Build Your Prospect Database“. This topic is being presented as part of the MFSA Educational Series
Total Business Development – Special Guest
We will have a very special guest at our booth on Sunday and Monday. We’ll be announcing more about this tomorrow. The bottom line is, if you are interested in learning how to advance your success by offering marketing services, this guest will provide help that you can immediately take home and implement.
John Foley, Jr. to speak with Barb Pellow at Print 09
We are happy to announce that interlinkONE’s President and CEO, John Foley, Jr. will be speaking along with Barb Pellow, Group Leader at InfoTrends, at Print ’09.
They will be presenting the following topic, “Strategic Company Marketing to Build Your Prospect Database” – Session #60.
The session will be take place on Monday, September 14th, from 10:30 am to 12:15 pm.
It will be held in Room S405AB – this is in the Level Four meeting rooms of South Hall.
Many service providers have successfully increased their business by offering marketing services. John Foley and Barb Pellow will demonstrate ways that service providers can successfully improve the marketing and sales process for their own business.
During this presentation, the following items will be discussed:
- Setting up a marketing plan to grow your database
- Separate the good from the bad – acquiring qualified leads
- Ready-to-go campaign ideas to help grow your list
- Marketing 2.0 – how to use social media to attract prospects
Print ’09 is being held in Chicago, from September 11th – 16th, 2009.
interlinkONE will be exhibiting at the Print ’09 conference. Make sure to swing by Booth #7240!
This topic is being presented as part of the MFSA Educational Series
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Barbara A. Pellow, Group Leader, InfoTrends
A digital printing and publishing pioneer and marketing expert, Barbara Pellow is leading the InfoTrends Business Development Strategies and Custom Communications Services to help companies develop multi-media strategies that ride the information wave. Whether it is developing a strategy to launch a new product, building a strategic marketing plan or educating your sales force on how to deliver an effective value proposition, Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak’s Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and print on demand industry. Pellow was elected to the Board of Directors of Ft. Lauderdale based Spherion and is on the Board of Directors of EDSF.
She is a frequent speaker at industry events and a recognized author.
John P. Foley, Jr. President and Chief Executive Officer
John Foley is the founder of interlinkONE, and has served as the President and CEO since the company’s inception in 1996. Mr. Foley is responsible for the corporate vision, strategic alliances, and technical leadership for interlinkONE. He is widely recognized for his visionary approach in designing Internet business applications that meet the changing needs of dynamic Print, Mail, and Fulfillment Service Provider organizations.
Major accomplishments include the integration of the order, print, warehouse and marketing tools in one solution that serve the marketing service providers in a broader capacity. These tools were positioned well in advance of the changing print and fulfillment service provider landscape. With these new tools the Marketing Service Providers can provide more services to their customers and become more valuable to their customers over a longer period of time.
PRINT 09: interlinkONE to demonstrate enhancements to its marketing software
–FROM THE NEWS DESK–
At PRINT ’09, interlinkONE, inc. will be showcasing the newest enhancements to its popular web-based marketing software, ilinkONE Version 8.5 in booth #7240. The enhancements to this software allow printers access to a variety of customized web templates that can be built without HTML knowledge and offer robust reporting capabilities for specified campaigns.
What does the interlinkONE solution do?
interlinkONE’s ilinkONE Version 8.5 delivers end-to-end personalized marketing, fulfillment, and variable print solutions that help transform print service providers into marketing service providers. The software helps printers build personalized URLs and marketing messages that effectively target prospects.
What will interlinkONE be Exhibiting?
interlinkONE will also be demonstrating how printers can take advantage of new marketing channels to increase their business efforts. This will include a demonstration of their Twitter integration, which supports printers in finding new leads, building relationships, and maintaining contact with customers and prospects. Also, interlinkONE will demonstrate how QR Codes can help printers increase the services they can offer to marketing departments.
For additional information on the enhancements of ilinkONE Version 8.5, please visit www.interlinkone.com or call 978-694-9992.
