The interlinkONE Blog

Marketing. Web-to-Print. Warehouse Management.

Visit us at the PINE Industry Awards Gala

AuthorPosted by Dateon Monday, November 14, 2011 Timeat 1:20 PM Categoriesin Marketing, News

PINE Logo: Printing Industries of New England. interlinkONE is a member.

One of the largest print industry events in New England is right around the corner… and I’m excited to say that interlinkONE will be a part of it!

The PINE Industry Awards Gala will take place Tuesday, Nov. 15 at the Marriott in Newton. From 5-7 PM, attendees will have the chance to attend the supplier reception. What that really means is that you’ll have the chance to swing by the interlinkONE booth and say hi to our crew :-)

While you’re there, you’ll also be able to:

We look forward to seeing many customers, friends, and other acquaintances at this event.

It should be a great time!

Click here to buy your tickets today >>
 

 

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Using QR Codes & Mobile Websites for Event Feedback

AuthorPosted by Dateon Friday, October 28, 2011 Timeat 11:19 AM Categoriesin Business, Marketing

I recently had the chance to attend and participate in the Print Delivers event in Boston, Massachusetts (a.k.a. the home of the 2012 World Series Champions).

During the event, interlinkONE and Grow Socially CEO John Foley, Jr. spoke on the topic of  “Integrating Print in a Multi-Channel World”. I’m quite happy to report that one of the organizations behind the event — PINE — did a great job of demonstrating how that topic could be implemented.

How PINE Used QR Codes and Mobile

All attendees received a handout that sought to gather their feedback from the event. The goal was to have people fill out the form and hand it to one of the staff before they went home. In addition to providing that option, PINE also provide a way for the growing mobile audience to share their feedback with their smartphone.

At the bottom of the handout, they included a QR Code. It directed people to a mobile website (one that was built with our iFlyMobi application) where they could quickly answer questions and share comments via their phone.

Image of Survey at Print Delivers Boston, included QR Code that linked to a mobile website built in iFlyMobi

I, for one, absolutely preferred to communicate with them in this fashion!

For one, my handwriting is horrible. I would have felt quite bad for the PINE staff member that would have to try to decipher my hand-written feedback. But also, my smartphone was in my hands throughout the entire event. Including the QR Code made it much easier for me to provide my feedback on this conference (one that was superb, indeed).

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John Foley, Jr. Speaking at Print Delivers Boston

AuthorPosted by Dateon Friday, October 21, 2011 Timeat 9:03 AM Categoriesin Marketing, News

Print Delivers Boston - We'll be there on October 26th! John Foley, Jr. is one of the presenters.

We are quite excited to announce that we’ll be attending and participating in the Print Delivers Boston event on October 26th.

Our CEO John Foley, Jr. will be delivering a presentation on the following topic –Integrating Print in a Multi-Channel World.

Here is a description of what John will be covering:

What role does print play in today’s marketing landscape? John will demonstrate ways that companies can effectively integrate print with channels such as social media, mobile, and the web. He will provide practical applications and case studies on how marketers can effectively leverage new technologies to improve the effectiveness of their printed materials.

If you are interested in attending to hear John speak, as well as the other presenters from companies including  the US Postal Service, Xerox, Heidelberg, click here for details.

If you are un able to attend make sure to follow @JohnFoleyJr@GrowSocially, or@interlinkONE on Twitter to hear snippets of the presentation as well as updates on future events.

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PINE Print Management Conference

AuthorPosted by Dateon Tuesday, September 27, 2011 Timeat 7:13 AM Categoriesin News

PINE Print Management Conference - October 2011 - Our CEO John Foley, Jr. will be speaking on the Essential Elements of a Marketing Services Provider.

From October 1st through the 4th, a great group of folks from the printing industry in New England will gather together for PINE’s Print Management Conference.

The event is being held at the Cranwell Resort & Spa and Lenox, Mass.

I’m happy to share the news that our CEO John Foley, Jr. will be one of the speakers at this event. On Monday, October 3rd, John will speak at 10:15 AM on the subject of “The Essential Elements of a Marketing Services Provider (MSP)“.

Here is a description of what John will cover (taken from the official conference brochure):

John Foley, President of Grow Socially, is passionate about the development of a plan and its execution in pursuit of becoming a successful Marketing Services Provider. John will take concepts laid out by other industry pundits over the past few years and walk us through the components of the business plan and marketing strategies needed to successfully transform your business. This will be an interactive session, full of discussion and counterpoints, but one which will deliver sound information needed in today’s difficult marketing world.

Are you planning on attending PINE’s Print Management Conference? If so, we look forward to seeing you there!

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Vendor Showcase Vegas: April 14th

AuthorPosted by Dateon Tuesday, April 12, 2011 Timeat 9:33 AM Categoriesin News

PINE Vendor Showcase: Vegas Night - April 14th, 2011

On Thursday, April 14th 2011, Las Vegas is coming to Newton, Massachusetts.

The Printing Industry of New England (PINE) will be hosting their annual Vendor Showcase. This year, the theme of the event is “Vegas”! Thus, we are quite happy to say that interlinkONE will be one of the exhibitors.

If you’ll be there, please make sure to swing by our table.  Here are a few reasons why you may want to do that:

We hope to see you there.

If you need more information, please visit PINE’s website >>

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