4 Reasons to Get the Video Camera Rolling at Work
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on Wednesday, August 10, 2011 
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comScore released its U.S. Online Video Rankings report earlier this year. If you are still hesitating on whether your company’s marketing efforts could benefit by recording, posting, and sharing video, then I think you may want to take a look at a few of these statistics:
- 83.3 percent of the U.S. Internet audience viewed online video in May
- 5.6 billion viewing sessions occurred in May
- 176 million web users in the US watched online video content in May
- An average of 15.9 hours of online video were watched per person
Nowadays, technology has certainly been removed as a “challenge” when it comes adding online video to a company’s marketing mix.
The only obstacles may be identifying what content the videos should cover and how to build up the courage to get behind the camera!
Of course, the content question can be easily answered. Oftentimes, the same content ideas that are being used in blog posts, eBooks, White Papers, and webinars can be absolutely repurposed in an online video format.
And in regards to building up the courage, I’m tempted to say “just do it! It’s important to your business.” But if you do need a bit of help getting started, this might help.
Tags Creating Videos: Just Be Yourself
Online video is absolutely one way to increase the success of a company’s marketing efforts.
There are many, many benefits – videos can expose your product or service to a lot of people and they can easily be shared.
Also, most of the major video websites are free (and easy!) to use.
However, some people are hesitating on publishing videos because of this: they do not believe they can make videos of high enough quality.
Well, that should not be an obstacle that stops you.
Sure, you don’t want every video that has your company’s name on it to look like it was influenced by the director of the Blair Witch Project. However, your videos do not need thousands of dollars or many hours to have a positive impact on their viewers.
Videos make it very hard for people to hide…. People can often tell if someone is disingenuous or even stretching the truth. They can tell if someone is using words that are not typically part of their vocabulary, or uncomfortable about what they are discussing.
Thus… focus on this when filming your next video:
- Talk about things that you are comfortable with!
- Pretend that you are having a conversation
- There’s nothing wrong with a couple of takes, but do not overdo it.
In a recent video that I recorded, I used the word “thus” at least 45 times. My boss started calling me Jason “Thus” Pinto. Yes, during the recording of that video, I was trying much too hard.
“Thus”, while every video we produce may not be perfect, the more we do, the better we’ll get. And if we keep producing quality content, we’ll greatly increase the chances that people will find out about us.
