The interlinkONE Blog
Marketing. Web-to-Print. Warehouse Management.
Countdown to On Demand with a New Video Each Day
Next week, we will be exhibiting (and speaking!) at the On Demand Expo in Philadelphia. As we count down the days, we will be releasing a new video each day until the show starts. All of the videos will discuss ways that printers can grow their business with marketing services.
Here is Day 1 of the video series: http://ilnk.me/buzzer
Here is Day 2 of the video series : http://ilnk.me/realestate
Here is Day 3 of the video series: http://ilnk.me/ship
Here is Day 4 of the video series: http://ilnk.me/printers
Here is Day 5 of the video series: http://ilnk.me/staffing
We will be in Booth #306 at the On Demand Expo. Swing by the booth to pick up a copy of the InfoTrends White Paper, “interlinkONE Utilized for Success in the New Marketing Economy”.
Integrated Marketing, Value Chain, and On Demand Expo
I just returned home from the Franchise Services President’s Council event down in New Orleans. It truly was a wonderful event. All of the sessions were packed with printers that are truly trying to move their businesses forward, and the scenery at night on the streets was exciting (of course!).
One of the presenters drilled home this point — Printers must be able to offer complete execution across the marketing value chain for their cleints.
This includes everything from the building, managing, executing, and measuring stages of a marketing campaign.
At interlinkONE, we have been using a “marketing value chain” slide in our presentations for the past 10 years. We truly believe that printers have a great opportunity to grab more business from their customers by offering additional marketing services.
If you are interested in how we can help, please visit Booth #306 at the On Demand Expo in Philadelphia next week.
The event is taking place from April 20th to the the 22nd. At the booth, we will be demonstrating exactly how our marketing software can help printers to deliver solutions that that encompass more than just the printed materials. We will present ways that printers can use our software to deliver integrated marketing programs to their clients – including print, email, mobile, the web, and more.
And of course, we will present the real-time reporting dashboards that help your clients see what marketing channels are working for them.
interlinkONE at the On Demand Expo ’09
We recently exhibited at the On Demand Expo in Philadelphia, PA. Before the show, there was some chatter online about how many people would actually attend.
Well, we can tell you first-hand that it was a very good show. There may not have been as many attendees as previous shows… but, everyone that was there seemed to come with a purpose. People that stopped by our booth either wanted to talk about marketing efforts for a specific campaign or industry, or a storefront to increase their business, etc.
Also, we were fortunate to see many of our customers there, and that is always quite a treat.
Our President and CEO, John Foley, Jr., presented at the show as well. He delivered the presentation with Mark McIntosh of Cedar Graphics. The title was “Sweet Success of Transformation – Becoming a Marketing Services Provider”.
They received very favorable reviews after their presentation. If you are interested in what they presented, please feel free to contact us.
Oh….. we also brought our camera….. if you’d like to see pictures from the show, please click here.








