Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
NAPL Owners Conference: Social Media, QR Codes, Print, & More
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From September 8-10, 2011, interlinkONE and Grow Socially will have the privilege of attending, speaking, and exhibiting at NAPL’s Owners Conference.
This year’s show is being held at the Doubletree Hotel in Chicago’s Magnificent Mile. With all of the temptation around you in that beautiful city, you might be wondering — why should I head inside for the conference? Here are a few of my thoughts
3 Reasons To Attend the NAPL Owners Conference
- To hear presentations from a few printers that are absolutely getting things done: A lot of my favorite people in the print industry will be at the Owners Conference this year. I’m excited that many of them will be speaking at this event as well. For example, Scott Cappel of Sorrento Mesa will deliver the presentation “LinkedIn for Power Users“. Also, Paul Strack of CustomXM will cover the topic “Tweet Me Right: Business Success with Twitter“. I guarantee that they (and other speakers there!) will share helpful tips and action items that will benefit your business.
- To learn how you can make money from QR Codes: QR Codes are hotter than ever here in the U.S. But can they truly help you to grow your print business? Can they help your clients improve the effectiveness of their printed materials? During this presentation on Friday morning, I will provide answers to questions like these and others! I hope to see you there.
- To see what’s new in the world of social networking and how it can grow your business: On Friday night, we will participating in the Supplier’s Showcase. This is always a highlight of the NAPL Owners Conference for me. I love the atmosphere and I love the opportunities for back-and-forth dialogue. This year will be no different! If you swing by the interlinkONE and Grow Socially table, we’d love to answer any questions that you may have on social networking, SEO, and more.
Moving Forward
Yes, Graph Expo comes right after the NAPL Owners Conference… So, this is an understatement: the next 10 days or so are going to be very busy! I’m sure you feel the same way.
But either way, I hope that you find the time you spend at the NAPL Owners Conference, Graph Expo, or any of the other co-located events well worth your time.
Tags Connect with Me in Chicago
In just a few weeks, I’ll be headed to Chicago for a few great trade shows and conferences. From September 8th-14th, I’ll be attending, speaking, and exhibiting at the NAPL Owners Conference, the Print & Media Conference, and Graph Expo.
If you’ll be at any of those events, I’d love to meet up with you! Just let me know.
One of the ways that I’ll be trying to develop enduring relationships in Chicago with prospects, customers, and other folks is with my business card.
Here are pictures from the Grow Socially business card that I’ll be distributing:
Yes, my business card contains one of my favorite things — QR Codes!
Upon scanning the QR Code on the back of the card, people are directed to a mobile website that serves as my online profile. There, they can access a variety of ways to contact me — the mobile site lists my email address, phone numbers, mailing address, social networking links, and more.
Yes, the mobile site makes it easy for people to contact me in the format that they prefer!
This approach has absolutely helped me and my sales reps make more connections with the emerging mobile audience.
Here’s hoping that trend continues in Chicago in September!
P.S. Would you like to have a personal mobile site that you can direct people to? Give our iFlyMobi application a try today! There’s a 14-day free trial >>
John Foley, Jr. Speaking on QR Codes at the NAPL Owners Conference
I’m happy to announce that interlinkONE and Grow Socially CEO John Foley, Jr. will be speaking at the 2011 NAPL Owners Conference.
The Owners Conference takes place September 8th through 10th, 2011 in Chicago, IL.
Details of the Presentation
John is speaking on Friday, September 9th from 9:45am to 10:45am. The theme of his presentation is “Print + Mobile – Understanding QR Codes”.
Here is a brief overview of what John will be covering:
This presentation is focused on providing best practices for companies that want to use QR Codes to reach the mobile audience. You will learn about QR code case studies across various industries, creation and design options, and also techniques for ensuring that your web content is optimized for mobile phone.
interlinkONE to Speak at the 2010 NAPL Owners Conference
We are gearing up for a big stretch of marketing activities in the city of Chicago. Prior to the four big days of the 2010 Graph Expo, we will be exhibiting at another conference.
From September 30th to October 2nd, we will be at the 2010 National Association for Printing Leadership’s (NAPL) Owners Conference.
During the conference, our President Mark McIntosh and Vice President of Sales Karen Sheehey will be delivering a joint session on “Transforming Your Business in a Multi-Channel World”. Their presentation will be delivered on Friday, October 1 at 3:30 pm.
Here is an overview of what they will be discussing:
As more communications shift online, print providers are striving to keep up. Key points to be addressed by McIntosh and Sheehey during their educational session include:
- Steps needed to be taken internally to successfully transform the business into a provider of marketing solutions
- Ways that printers can develop and offer turnkey solutions to different verticals resulting in repetitive and reliable business
- How print providers can use QR Codes, Personalized URLs, email efforts, SMS/Text Messaging, web-to-print storefronts, and social media in their portfolio of offerings
- Best practices for printers looking to successfully offer multi-channel marketing solution
“We are very proud to be speaking at the NAPL Owners Conference,” said McIntosh. “Print providers are continuing to look for ways to grow and develop their businesses strategy. By embracing today’s multi-channel marketing solutions, they can position themselves to successfully meet the customer’s evolving demands.”
